Sebastian Czuszel, MBA

Experience

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  International Spirits & Wines - 2014 Whisky Importer of the Year by Whisky Magazine

  Oct 2013 - Apr 2015

  Marketing and Sales Manager

  • Identified and developed event marketing programming, including sponsorship events, charitable donations, and trade shows.

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  Deutsch Family Wine & Spirits

  May 2015 - Mar 2016

  Assistant Marketing Manager

  • Analyzed monthly sales and marketing activities from AC Nielsen, VIP, and Diver for performance analysis, business intelligence, and competition data for senior executive leadership.

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  Blackheath Beverage Group

  Mar 2016 - Nov 2016

  Associate Marketing Manager

  • Launched new brands and product extensions with key strategic customers.• Supported sales and financial objectives to successfully implement marketing plans and improve profitability.

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  Edrington

  Nov 2016 - now

  • Program Development: Develops and implements programs, sales tools, and tactical elements in line with brand objectives, shopper occasions, and consumer trends, driving YOY 9% average annual portfolio revenue growth.• Program Implementation & Analysis: Evaluates the effectiveness of promotional marketing programs via the analysis of sales impact, the number of displays ordered, wholesaler execution, and return on investment of marketing expenditures for select programs.• Budget Management: Analyzes the effectiveness of a multi-million A&P spend against the plan, ensuring rigorous accountability and control over business operations.• Centralized Communication: Owns communication between stakeholders, such as Brand, Legal, Procurement, Distributors, Agencies, and Sales ensuring alignment and delivery of short and long-term goals. • Leadership: Trains sales teams to achieve positive ROI by monitoring marketing budgets, analyzing trade investments, and finding cost optimization opportunities, to deliver $60MM in revenue annually.• Innovations: Spearheads the implementation of GoSpotCheck, a mobile task management application, for 200 Edrington employees and 35 agencies for centralized on-site trade execution data and compliance. • Agency Relations: Owns relationships with the internal creative group and external agencies for the development, production, and delivery of annual and ad-hoc POS materials. Show less

  • Area Manager

    May 2022 - now

  • Market Lead

    Sept 2020 - May 2022

  • Trade Marketing Associate

    Nov 2016 - Sept 2020