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Purvi Bakliwal

Purvi Bakliwal

Client servicing

Followers of Purvi Bakliwal1000 followers
location of Purvi BakliwalMumbai, Maharashtra, India

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  • Timeline

  • About me

    Cannes Lion Grand Prix | Spikes Asia Grand Prix | London Epica Grand Prix | Grand Effie India

  • Education

    • ST. Teresa's High School

      -
      School

    • S.V.K.M. University

      2014 - 2015
      Master’s Degree Advertising and marketing Distinction and got Best Student of the Years award

      The nature of my Post Graduation course has prepared me to work in the advertising and marketing industry. It involved a great deal of independent research, team work, requiring initiative, self-motivation and a wide range of skills.

    • K.P.B. Hinduja College Of Commerce

      2012 - 2014
      Bachelor’s Degree Mass Communication/Media Studies first class

      Activities and Societies: Social activity with school children on tree plantation. BMM was a stepping stone for me in the world of Advertising.

    • Kishinchand Chellaram College of Arts Commerce and Science

      2009 - 2011
      High School Applied Arts first class

      Junior college

  • Experience

    • Ogilvy & mather advertising agency

      Apr 2013 - Jun 2013
      Client servicing

      Assisted in consumer research for Tata Sky also helped in artwork and production for Amul Macho brand

    • United Nations Information Council

      Mar 2015 - Apr 2015
      Internship

      An initiative by the United Nations Information Centre for India & Bhutan, the UNYCC is a platform for changemakers, students, young professionals, entrepreneurs, and innovators. The agenda is to enable them engage with leaders from the field of business, politics, media, the arts, international affairs and social impact.I was the spokesperson to the registrants for the event. Handled the VIP guests and lead a team of 3 interns on the day of the event.

    • Lowe Lintas

      Apr 2016 - Mar 2019

      - Conducted brain storming activities with planners for developing concepts- Single handedly released ATL & BTL campaigns for India, NAME, SEA, SL, LATAM - Pre and Post-testing evaluation of the TVC to understand the effectiveness of the campaign- Led the on-ground activation for Sporto Red from ideation to execution- Managed social media platforms and rural activation for Sporto Red and Amul Comfy

      • senior brand services manager

        Apr 2018 - Mar 2019

      • Brand Services Manager

        Oct 2016 - Mar 2018

      • Project Executive

        Apr 2016 - Oct 2016

    • FCB Interface

      Mar 2019 - Jan 2021
      Senior Brand Executive

      - Accountable for bringing new leads and worked on pitches for all new businesses- Spearheaded the campaign launch for 2 of their key products, namely, Nivea Men facewash and women’s deodorant - Actively contributed to the preview results of animatics which often resulted in script changes- Mastered the art of category scanning using research, presentation skills and data analysis - Proactively suggested ideas to existing clients to upsell - Responsible for end to end account management and invoicing for clients- Was a dotted line manager for a Management Trainee who was responsible for different products Show less

    • Leo Burnett

      Feb 2021 - Mar 2024

      - Actively contributed in planning and executing content calendar for the digital amplification. Also, handling social media accounts for the brand.- Leading the ATL, BTL communication for the tier 1 and tier 2 category.- Suggesting solves to fix the communication basis the consumer research results.- Received written appreciation from the client within 2 months of joining, for identifying the loopholes, providing solutions, and delivering the correct TVCs in the record-breaking time under the stressful situation. Show less

      • Brand Services Director

        Apr 2022 - Mar 2024

      • Brand Associate

        Feb 2021 - May 2022

    • Enormous

      May 2024 - now
      Client Services Director

  • Licenses & Certifications

    • Post Graduate in Advertising and Marketing