Abhijeet Nair

Experience

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  Viacom18 Media Private Limited

  Feb 2016 - Jan 2017

  Campus Ambassador

  • Creating and executing a social media strategy through competitive and audience research• Setting up and optimising social media marketing• Performing hands-on search engine optimisation activities• Writing content and reporting back to the manager• Working on the creative thought process• Working on creatives ideas for social media posts• Understanding technical aspects of the digital marketing world and implementing the same in the activities

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  Upthrust Media

  Mar 2017 - Feb 2019

  Marketing Trainee

  •Responsible for executing end to end offline/BTL marketing campaigns for brands like Swiggy,Zoomcar, Grofers, Medsonway & many more. •Managed offline activations generating ~1k users(app downloads) weekly. On-boarded, trained & managed 80+ promoters.•Maintained accurate record-keeping with proactive attention to client information updates.Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.

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  BNY Mellon

  Oct 2019 - Sept 2020

  Marketing Analyst
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  STATESTREET HCL SERVICES (INDIA) PRIVATE LIMITED

  May 2021 - Sept 2022

  Senior Analyst
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  Freelance

  Oct 2022 - Jul 2023

  Campaign Manager

  • Set up CRM and ESP with the right domains for better deliverability.• Created Templates/HTML-based emails and assisted in scheduling the emails based on client requirements.• Analyze the deliverability of send jobs to identify the difference between send and contact count.• Configuring and managing campaigns based on client requirements.• Creating Versions of journey on Journey Builder based on client requirements.• Helped e-commerce brands grow sales profitably, increase repeat purchasing, and improve customer loyalty through email marketing. Show less

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  InboxArmy

  Jul 2023 - Jan 2024

  Campaign management executive

  •Maintain and execute email marketing calendar for clients assigned, including ideation and conceptcampaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns,and reporting results.•Diligently following checklist to ensure the campaigns are delivered right and are result-driven , code html/css edits, and test email templates using email on acid.•Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics. •Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing them to clients. •Measure and report on email campaign and A/B test plan performance and manage ongoingreporting for launched campaigns and work on aligning each campaign performance to the emailmarketing objective for each client.•Assist in marketing automation campaigns, retargeting ads, list clearing, and more aspects ofdigital marketing.•Collaborate with production teams to design and develop new assets for each touchpoint of thecustomer journey evaluate and improve the process of understanding the need of each client inorder to deliver a delightful experience. Show less

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  Verificient Technologies

  Jan 2024 - Sept 2024

  Email Marketing Manager

  •Develop and execute comprehensive email marketing strategies to enhance customer engagement, acquisition, and retention.•Showcase strong business writing skills to create compelling and effective email content aligning with brand messaging and objectives.•Leverage CRM tools for effective email marketing campaigns, ensuring seamless integration and personalized communication.•Plan, create, and manage end-to-end email campaigns that resonate with target audiences and contribute to overall marketing goals.•Implement advanced segmentation and personalization strategies to deliver targeted and relevant content to different customer segments.•Utilize analytical skills to interpret data and insights, making informed decisions to optimize email campaign performance.•Conduct A/B testing on various elements, including subject lines, content, and calls to action, to refine and improve email marketing effectiveness. Show less

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  FCB Kinnect

  Oct 2024 - now

  Senior Campaign Manager