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Billy Mansmann

Contributing Writer

376 followers

New York, New York, United States

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Timeline
About me
Director, Performance Analytics at BCM
Education
- Sanford H. Calhoun High School
  2009 - 2013
  High School Degree
  Class of 2013 Valedictorian
- Cornell University
  2013 - 2017
  Bachelor of Science (B.S.) Biometry and Statistics 3.79 GPA
  - Dean's List- Magna Cum Laude
Experience
- TheKnicksWall
  Jul 2012 - Aug 2014
  Contributing Writer
  - Wrote both short game recaps and longer form player profiles- Used hypothesis testing and statistical projection systems to analyze basketball on rapidly growing website
- Cornell University
  Aug 2013 - Dec 2013
  Intramural Football Referee
  - Maintained fields and equipment before and after games- Enforced rules/regulations and kept track of scoring/timing
- Hearts & Science
  Jan 2018 - May 2019
  - Providing and presenting weekly performance reports across multiple accounts- Performing campaign optimizations to align with client goals- Projecting and pacing budgets on a daily and quarterly basis- Creating keyword builds and ad copy for new offers and initiatives- Managing competitors through daily communications, bid adjustments, and auction insights reporting
  - Strategist, Search
    Sept 2018 - May 2019
  - Assistant Strategist, Search
    Jan 2018 - Sept 2018
- Mindshare
  May 2019 - May 2022
  - Associate Director
    Feb 2021 - May 2022
  - Paid Search Manager
    Oct 2019 - Feb 2021
  - Senior Associate, Paid Search
    May 2019 - Oct 2019
- Beeby Clark+Meyler
  May 2022 - now
  Director, Performance Analytics
- Restart Round Games
  May 2023 - now
  Co-Founder, CEO
Licenses & Certifications
- Bing Ads Accredited Professional
  Bing Ads
  Feb 2018
- Kenshoo, Search
  Kenshoo
  Feb 2018
- Google AdWords, Search
  Google AdWords Certified
  Jan 2018

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