Grant Credle

Experience

• 

  Sunset Ridge Racquet and Swim Club Summer Sports Camps

  May 2012 - Aug 2013

  Manager

  • Marketed sports camps to local community, previous customers, and local media using self-made brochures from Microsoft Publisher. • Staffed 12 employees and managed weekly work schedules.• Increased attendance by 12% from previous year in 2012; 14% in 2013.• Profited over $10,000 both years.

• 

  MANN+HUMMEL Purolator Filters LLC

  Apr 2014 - Dec 2014

  Marketing Intern

  • Lead creation of 3 instructional catalogs for company's high-value customers.• Analyzed monthly competitor promotions and reported trends and patterns to management.• Facilitated implementation and analyzed data from Raleigh focus groups for rebranding campaign.• Compiled marketing invoices throughout 2015 Q3 and Q4 and assisted in creating 2016 marketing budget.

• 

  Red Ventures

  Jun 2015 - Jan 2022

  • Managing growth and business strategy for a portfolio of 16 unique domains in the online education landscape with 100+ million in annual session volume.• Hiring, developing, and managing a team of 15 SEO associates to execute on brand vision and growth levers.• Setting goals for content output, link output, session volume, share of voice, and revenue for the business – and communicating progress to senior leadership team. • Supervising website redesigns and CMS migrations for 21 domains – all of which have shown long-term growth in site engagement and site revenue. • Strategizing investment in new keyword landscapes and on-site media, such as reviews, video, news, and calculators.• Analyzing opportunity areas relative to competitors in content, links, UX, page speed, and EAT. • Coordinating with content, outreach, and web development team leads to identify and prioritize top opportunity areas for SEO growth. Show less • Managed and optimized 13 different websites for 5 strategic multi-million dollar partnerships.• Analyzed trends in the SEO industry such as featured snippets, AMP, voice search, and Google My Business - and successfully implemented each on various partner websites.• Utilized HTML, CSS, and structured markup knowledge to optimize technical SEO and UX of websites.• Facilitated creative process with content/design teams to create content to capture new rankings / links.• Utilized common SEO industry tools such as Screaming Frog, SEMRush, Moz, Google Analytics, Google Search Console, Term Explorer, AHrefs, Majestic, and WordPress in order to analyze and optimize accounts.• Reported financial health of the websites to management and partners. Show less

  • Senior SEO Director

    Mar 2021 - Jan 2022

  • SEO Director

    Aug 2020 - Mar 2021

  • Senior SEO Associate

    Feb 2018 - Aug 2020

  • SEO Associate

    Jun 2015 - Feb 2018
• 

  3S Auto at Three Ships

  Jan 2022 - Jan 2024

  Vice President of Digital Media Partnerships

  • Managing content, SEO, and CRO teams to maximize revenue and grow traffic in existing business partnerships.• Recruiting and scale the team as growth in existing business models continues.• Creating strategy for long-term growth in partnerships via expansion in categories, marketing channels, and strategic partnerships.

• 

  Home Solutions

  Jan 2024 - now

  Vice President