Apurva Leekha

Apurva Leekha

Finance and Business Analyst

Followers of Apurva Leekha876 followers
location of Apurva LeekhaGurugram, Haryana, India

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  • Timeline

  • About me

    Assistant Manager | Product marketer in CARS24 | Ex- Byju’s Exam Prep | MBA- Business Analytics

  • Education

    • HOLY CHILD SR SEC SCHOOL

      -
      12th Commerce
    • University of Delhi Vivekananda college

      2017 - 2020
      Bcom hons International Business/Trade/Commerce 8.13 CGPA

      Activities and Societies: Class Representative.

    • University School of Management and Entrepreneurship, Delhi Technological University

      2020 - 2022
      Master of Business Administration - MBA Business analytics 87%
  • Experience

    • MedTourEasy

      Jan 2021 - Jan 2021
      Finance and Business Analyst
    • Outlook Publishing (India) Pvt. Ltd.

      May 2021 - Jul 2021
      Business Analyst

      Planned, Analysed various Datasets in order to achieve accuracy.

    • InCruiter-Hire 10x Faster

      Jun 2021 - Aug 2021
      Market Research Intern

      Studied about Market Demographics, identifying Target and Potential Customers.

    • Gradeup (Gradestack Learning Pvt Ltd)

      May 2022 - Jan 2024

      • Executed marketing campaigns across various channels, including WhatsApp and Email marketing resulting in a 20% increase in lead generation.• Monitored and analyzed key performance metrics to evaluate the effectiveness of marketing initiatives and make data-driven decisions.• Responsible for Email template generation and distribution in order to promote retention and engagement of existing users, which resulted in 10% increase in average click rate.• Developed end to end Chatbots across Exam categories which contributed in 15% increase in Lead generation.• Gained Expertise in Clevertap and Firebase software to manage campaign performance and track conversions Show less

      • Associate Manager- Growth and Retention

        Nov 2022 - Jan 2024
      • Management Trainee

        May 2022 - Oct 2022
    • CARS24

      Feb 2024 - now
      Assistant Manager | Team Lead

      Starting as Assistant Manager in Marketing team

  • Licenses & Certifications

    • Introduction to Data Analytics with Tableau

      Udemy Academy
      Jul 2021
      View certificate certificate
    • Excel Essentials for Data Analytics

      Coursera
      Jul 2021
      View certificate certificate
    • Data Analytics Essentials

      Coursera
      Apr 2021
      View certificate certificate
    • Foundations Data Data Everywhere- Google

      Coursera
      May 2021
  • Volunteer Experience

    • Student Volunteer

      Issued by Humari pehchan on Sept 2018
      Humari pehchanAssociated with Apurva Leekha