Krystel Hoche

Experience

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  Dentsu

  Nov 2006 - Sept 2008

  Art Director

  • Conceptualized creative ideas and led visual design for multi-channel advertising campaigns for major brands such as Toyota and Canon. Created advertising campaign launching the Toyota FJ Cruiser in the UAE.• Won several regional creative awards for outstanding campaign executions.

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  The Tribe

  Oct 2008 - Apr 2009

  Art Director

  Key Achievements:• Created innovative campaigns for clients including IMAX Cinemas, Jumeirah Hotels, and Sony PlayStation, and received international awards for breakthrough campaign concepts.

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  Leo Burnett

  May 2009 - Jan 2013

  Senior Art Director

  Led the creative development of award-winning integrated advertising campaigns for leading brands.• Worked on the art direction and copy-writing of mass media, experiential, and digital campaigns, informed by market research, for clients such as Diageo, Bank Audi and KSARA Winery.• Received international awards including at Cannes Lions and Dubai Lynx.• Managed and led high-profile launch events and activations.

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  Partner & partner

  Mar 2013 - Aug 2014

  Creative Director

  Reporting directly to the CEO, I lead the creative team in developing innovative branding strategies, campaign concepts, and compelling creative executions that bring our clients' visions to life. Key Achievements:• Expanded client base through proactive networking and maintaining strong client relationships in both the private and public sector.• Achieved 246% YOY increase in ticket sales for Abu Dhabi Festival by introducing emerging artists via augmented reality and tailored social media engagement. Positioned Abu Dhabi Festival as a leading cultural event in the region. Show less

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  Freelancer

  Sept 2014 - Jan 2016

  Communications Consultant

  As a seasoned communications consultant, I planned and executed brand positioning and advertising strategies with precision and expertise. My role involved crafting customized communication materials tailored to meet the unique needs and objectives of each of my clients.Key Responsibilities:• Successfully introduced and implemented advertising material and design plans for a diverse portfolio of clients, including prestigious organizations such as the American University of Beirut, Mozart Chahine, Sea of Culture Foundation, and SMK Clubs. These initiatives have been instrumental in reaching and engaging target audiences effectively, driving brand visibility and growth.• Managed media sources and fostered meaningful communications between companies and various stakeholders, including customers, journalists, investors, and suppliers.• Ensured, through strategic communication initiatives, that my clients maintain strong and positive relationships with their target audiences, thereby enhancing their overall brand image and market presence. Show less

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  Aswaq Management and Services

  Feb 2016 - Nov 2018

  Communications and Design Manager

  Key Achievement: Established extensive communication plans and multi-channel marketing strategies aimed at elevating Abu Dhabi Mall brand awareness. Planned impactful events and mall activations that contributed to a notable 40% increase in footfall.• Managed the internal and external communications and branding initiatives to maximize visibility and integrity.• Launched targeted online and offline campaigns and forged influencer partnerships..• Managed end-to-end organization of launch events and mall activations, providing interactive experiences.• Conducted competitive analysis and tracked media landscape for opportunities.• Received an award for Marketing Excellence from Middle East and North Africa Shopping Centre and Retailer Awards. Show less

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  Yo Neighbor!

  Oct 2016 - Nov 2019

  Founder

  Key Achievement: Conceptualized and introduced the first peer-to-peer lending app in the UAE. This innovative platform empowered individuals to seamlessly request and lend goods and services to nearby neighbors, fostering a sense of community and trust.• Front End: designed and developed a user-friendly mobile interface for seamless user experience.• Back End: managed daily operations, overseeing marketing campaigns, partnership outreach, and user engagement.• Led successful user acquisition strategies, resulting in a remarkable 220% increase in users within 3 months; fostered partnerships with local businesses to broaden the app's reach. Show less

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  Drakoulis

  Aug 2019 - Feb 2021

  Marketing and Design Director

  Key Achievement: Led Drakoulis' rebranding and modernization, positioning the brand as an industry innovator. • Implemented data-driven marketing strategies, resulting in a 15% increase in foot traffic.• Executed targeted digital campaigns, including innovative recipe development videos, to drive brand growth and engagement during the challenging Covid-19 period.• Secured prominent food industry media coverage through influencer partnerships and PR.• Analyzed campaign results and insights to continuously refine strategies. Show less

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  La Meat Maison

  May 2021 - Jun 2024

  Brand Director

  As the Brand Director for La Meat Maison, I led the development and execution of a comprehensive market entry strategy, ensuring a seamless launch of the brand and driving sustained growth. Established robust media relationships, developing impactful media coverage and successful event placements resulting in widespread brand recognition.Key Achievements:• Cultivated a distinctive brand voice through targeted campaigns.• Forged close connections with major media outlets, securing free placements in over 50 online and offline publications in 6 months.• Organized press events to amplify brand visibility and engagement.• Oversaw social media management and content creation to ensure cohesive messaging. Grew follower base by 82% in 6 months.• Assumed responsibility for the marketing budget, setting department KPI’s that aligned with La Meat Maison's growth goals. Delivered exceptional results, achieving a remarkable 140% growth in sales. Show less

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  Addmind Hospitality

  Aug 2024 - now

  Marketing Director