
Erwin Middleton
Clerical Assistant, Data Capturer

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About me
Founder at the J29 Group. Marketing, Ai and Media for MSMEs. Marketing ➡️ Media ➡️ Business Growth.
Education

Management College of South Africa (MANCOSA)
-Diploma in Advanced Business Management
Damelin Business
-Economic Fundamentals in the Investment Environment
Capricorn High School
-Senior Certificate / Matric
COURSES & CERTIFICATES
-Supply Chain Management; Customer Interaction Skills; Spin Selling Skills; Outcomes Based Assessment; Impact Selling Course; Business Support & Relationship Management; Financial Services Board [FSB] Compliance Regulatory Examination

University of Cape Town
2019 - 2019Digital MarketingDigital Marketing StrategyWebsite Design & DevelopmentWeb AnalyticsSearch Engine Optimisation (SEO)Online AdvertisingSocial MediaOnline AdvertisingMobile Marketing

University of the Free State
-Bachelor Business Management and Leadership [BML]Highlights: My key areas of focus included leadership, business management, marketing and entrepreneurship.
Experience
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IEC (Electoral Commission of South Africa)
Jan 1999 - Mar 1999Clerical Assistant, Data Capturer
FNB South Africa
Aug 1999 - Feb 2002Banking Consultant [Teller] - Polokwane / ATM Custodian - Polokwane
FNB South Africa
Apr 2002 - Apr 2004Highlights: mainstream consumer banking which included sales, team management, successfully working with a team in a new branch. Highlights: Part of team of bankers for a new project, "Full Service Bankers" we were trained in personal and business banking and became a "one stop service professional" to clients. Customer service and sales skills were key areas of development.
Service Banking Manager – Polokwane / Acting Branch Manager [Lebowakgomo & Mankweng – Limpopo]
Jan 2003 - Apr 2004Full Service Banker
Apr 2002 - Dec 2002

ABSA Vehicle and Asset Finance – Polokwane
May 2004 - Jan 2005Business Development SpecialistHighlights: Marketing and business development to develop a grow a business portfolio successfully. Dealer network relationship management and the ability to develop a strategy to grow market share for Bankfin.Marketing and business development - turnaround and growth Key Roles: Management of allocated portfolio of clients regarding vehicle finance marketing | Increased business portfolio of ABSA products and services | Administration and compliance regarding the National Credit Act implementation. Show less
![Consolidated Training Solutions [CTS]](https://img.deepenrich.com/v1/company/0000/default.webp)
Consolidated Training Solutions [CTS]
Mar 2005 - Sept 2006General ManagerHighlights: Leading a team and successfully completing SETA accreditation and developing educational content for learners hips and entrepreneurship programmes. Key Roles: Accreditation Services [SETAs’, SEDA, NYDA] | Administration support and information collation to directors and staff | Learnership management and quality assurance | SMME coaching and mentoring towards accreditation, quality assurance of products and services | HR and staff management; employment equity implementation, basic conditions of employment implementation | Facilitation, assessment, preparation of audits [Moderation] for Setas’ regarding learner certification in adherence with ETQA requirements | Management of internal and external communication processes with stakeholders | Management of NYDA Voucher Programme and SEDA Business Support Services | Registration and Communication with Government Departments and SETAs’ Show less

Absa Group
Sept 2007 - Apr 2019Highlights: launching the Absa Centre of Entrepreneurship developing an ESD strategy to support the growth and development of business owners. Partnerships and stakeholder management and engagement were key areas of focus. Successful international project "International Trade Bridge" in partnership with United Kingdom based SMMEs and Cambridge University to develop SMMEs to trade with UK partners.• Enterprise & supplier development strategy development • Development of ESD programmes • Stakeholder relations and management• Team management and leadership• Managing funding and credit committees supporting financing of SMMEs.• Exco impact reporting and presenting of support to entrepreneurs.• International trade programmes representing South Africa to Barclays as part of an international trade bridge programme.• Research into the impact of accelerators and incubators focused on the benefits and growth of SMMEs. Show less Highlights: developing an ESD and entrepreneurship support system in Limpopo to support the growth of SMMEs. Funding local businesses through non-traditional banking solutions and developing strategic relationships. Launched the first Global Entrepreneurship Week (GEW) event in Limpopo in partnership with key stakeholders in the province. Limpopo province reached the supported the highest number of entrepreneurs nationally through business support services during my tenure in this role.• Entrepreneurship mentoring and coaching.• Due diligence, feasibility studies and funding of SMMEs.• Entrepreneurship skills development and education.• Sales and marketing plan development.• Developing business plans to support SMMEs.• Entrepreneurship mentoring and coaching.• Due diligence, feasibility studies and funding of SMMEs.• Entrepreneurship skills development and education.• Sales and marketing plan development.• Developing business plans to support SMMEs. Show less Highlights - Absa Vehicle and Asset Finance portfolio growth to join the 100Million sales club. Ranked in the top 10 marketers consecutively and increased the overall portfolio from +-600K per month to an average of 18Million.Oversaw all marketing, administration & sales functions, providing sales targets to the team & ensured productivity by means of immediate assessment & interventions on staff abilities to meet same.Determined market segmentations and identified targets & the appropriate positioning for promoting brand equity of the range of value added products & services offered by ABSA.Ensured optimum service quality through an adaptable marketing strategy that involved efficient market capture, retention & growth with AVAF.Managed various Dealerships Portfolio’s, MDA Reviews, DIC, daily review of take up reports.Oversaw the implementation of strategic & creative solutions to increase market penetration.Facilitated overall quality improvement, including quality assurance of administration presented by dealerships.Conducted financial health checks, coaching & support for F & Is’ in information sharing. Performed financial analysis of dealer performance in comparison to market trends and provided adaptable dealer specific strategies to enhance growth regardless of economic conditions. Show less
Manager ABSA Enterprise & Supplier Development
Oct 2013 - Apr 2019Enterprise Supplier Development Consultant
Oct 2010 - Sept 2013Marketing Business Development Manager
Sept 2007 - Sept 2010

J29 Digital
Nov 2019 - nowFounder and Manager• Marketing and growth for MSMEs • Business mentoring and coaching for MSMEs• Digital marketing helping business owners grow online.• Videography for business helping share your message professionally.
Licenses & Certifications
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Certified Business Advisor
Institute of Business Advisors Southern Africa (IBASA)- View certificate

LinkedIn Content and Creative Design
LinkedInNov 2022 
SmartSuite Certified Consultant
SmartSuiteJul 2024- View certificate

LinkedIn Marketing Solutions Fundamentals
LinkedInNov 2022 - View certificate

LinkedIn Certified Marketing Insider
LinkedInNov 2022 
Certified Digital Marketing Associate
MetaSept 2022- View certificate

LinkedIn Marketing Strategy
LinkedInNov 2022 - View certificate

LinkedIn Certified Marketing Insider
LinkedInNov 2022
Honors & Awards
- Awarded to Erwin MiddletonCAREER HIGHLIGHTS | ACHIEVEMENTS - Played a significant role in officially launching the ABSA Centre of Entrepreneurship in Johannesburg on 20 November 2013; the event proved to be a huge success and was supported by Absa executives and the Mayor of Johannesburg. http://www.absa.co.za/Absacoza/Media-Centre/Press-Statements/Flagship-entrepreneur-centre Awarded “The One Group Chief Executive Awards” by ABSA Group in role as Enterprise Development Manager, 2012. This initiative rewards & recognises employees going beyond the… Show more Played a significant role in officially launching the ABSA Centre of Entrepreneurship in Johannesburg on 20 November 2013; the event proved to be a huge success and was supported by Absa executives and the Mayor of Johannesburg. http://www.absa.co.za/Absacoza/Media-Centre/Press-Statements/Flagship-entrepreneur-centre Awarded “The One Group Chief Executive Awards” by ABSA Group in role as Enterprise Development Manager, 2012. This initiative rewards & recognises employees going beyond the call of duty, distinguished by a series of remarkable achievements & accomplishments.Held an instrumental role as part of a delegation to the United Kingdom (London and Cambridge) in relation to a major project with Anglia Ruskin University – International - Developing international trading capacity for South African entrepreneurs, 2012; The Centre for Enterprise Development and Research (CEDAR) has kicked off a huge international enterprise development project, aptly named Bridge International, funded by ABSA (Barclays South Africa). Working in collaboration with Stellenbosch University, VuMaLi Empowerment Services, Spinnaker Growth Partners and Enterprise Development Fund Management (EDFM), CEDAR will develop international trading capacity for South African Entrepreneurs who wish to trade in the UK. On June 10th CEDAR welcomed our international partners for a visit to mark the start of the project. The aims of the project are to build a pipeline of investment ready ventures able to launch into, and thrive, in new markets. Professor Lester Lloyd-Reason Quoted [Director of CEDAR and Co-director of the project]; This project has the potential to be truly exceptional and make a real difference to both entrepreneurs in Africa and the UK. http://www.anglia.ac.uk/ruskin/en/home/faculties/aibs/news/latest_news/bridge_international.html Further Career Highlights/ Achievements upon Request. Show less
Languages
- afAfrikaans
- enEnglish
- spSpanish
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