Experience

• 

  Superpedestrian

  Jan 2022 - Mar 2022

  Marketing intern

  • Identified and explored 200+ data points to derive customer persona for the Lisbon e-scooter market.• Discovered key purchase driving factors for target persona and launched referral code program leading to upto 15% increase in daily rides.

• 

  Liu jo

  Sept 2022 - Jan 2022

  Brand management intern

  • Led an intensive brand audit to determine brand positioning in the Spanish Fashion Market• Analyzed over 10 key challenges hindering the brand's performance in the women's apparel category• Redesigned marketing campaign with an increased focus on the Italian origin of the brand, leading to 13.4% improvement in market share

• 

  Las muns | the heart made empanada

  Jan 2023 - Mar 2023

  Marketing intern

  • Conducted critical assessment of customer journey and touchpoints across multiple communication & commerce channels to facilitate improved omnichannel strategy• Leveraged daily sales analysis to co-develop and launch a new promotional program, driving a €10,000 increase in monthly revenue

• 

  Henkel

  Sept 2023 - Mar 2024

  Assistant international brand manager

  • Facilitated product relaunch by collaborating with internal and external teams (supply chain, R&D, industrial design, digital media and media strategy) for the development of all support materials • Managed Global Marketing Budget and introduced a cost tracking system, resulting in a 20-hour monthly time saving in expense monitoring • Evaluated product assortment performance on a global and regional level by analyzing yearly data using Power BI for a harmonized portfolio