Experience

• 

  Phillip morris

  Apr 2009 - Jun 2009

  Management trainee
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  Dentsu webchutney

  May 2011 - Jul 2011

  Account executive

  Handled Fortis Hospitals, Bharti Walmart and Airtel (one of the key accounts of Webchutney).

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  Aol online india limited

  Jan 2012 - Aug 2012

  Social media manager

  Managing the India Chapter of AOL.Social Media and event planning through college campus activation.

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  Ixigo

  Sept 2012 - Mar 2015

  Lead, social interactions

  1. Managing ixigo.com's complete social media presence: Developing the plan and the parameters for ixigo's social media strategy from scratch.2. Instrumental in driving projects to increase customer engagement - content marketing through external communities (cyclathon, 10k runs, etc)3. Outdoor digital campaigns - Including some of the key integrations at The Delhi International Airport, OOH, ESPN, etc,4. Work with external agencies to execute ixigo's brand strategy - Rebranding the product and a 360 overhauling of the product was a part of it.5. Identifying and tapping into all possible travel trends - gave the brand some of the most talk-worthy viral campaigns.6. Product level SM integrations: Collaborating with the product team to improve the customer experience basis SM insights and plug-ins.7. Tie-Ups and partnerships with various bloggers and publications. Show less

• 

  I-vista web solutions

  Mar 2015 - May 2017

  Team lead - social media

  a) 4X growth w.r.t. revenue generated from Social Media for a global hospitality chainb) 3X community growth for a Cricket Leaguec) 27% increase in the leads generated for Mercedes Dealerships, through strategic & creative re-targeting on Social Media d) Initiation of trending campaigns and involvement in much-talked-about product/hotel launchesRole and responsibilities: 1. Strategising, ideating and supervising Social Media work for over 15 brands from across industries2. Supervising a team of passionate, goal oriented social media experts.3. Partnering with brands for co-branded social media activities.4. Running Paid campaigns on Facebook, Twitter, Instagram - analysing the ad results & optimising them for the best possible returns.5. Make sense of numbers and optimise the Digital activities and campaigns accordingly6. Work in tandem with the development and design team, on brand websites/apps , to achieve desired results for social media led campaignsBrands:Oberoi HotelsShangri-La HotelsCRYMercedes BenzForest EssentialsCricket Leagues (IPL+KPL)Eureka ForbesIFB Electronics Show less

• 

  Interactive avenues

  Jun 2017 - now

  Heading the Brand Reputation and Social Media Business at Interactive Avenues, Delhi/NCR.Key Accounts - Honda Cars, Hero Cycles, MG Motors , Royal Enfield, Oberoi Hotels, Woodland, Voltas, Sony, Uber, Dish TV.Leading a multi-disciplinary team across a wide client base, driving the digital medium forward with an in-depth analytical approach. Key Achievements: 4 Successful | talk-worthy car launches [Honda Amaze, CR-V, Civic, WR-V] - Activated through trending auto journo meet ups and content seriesMost talked about ICC World cup campaign, for India's leading mobile brand, OPPO - key sponsor of the Indian Cricket Team3 robust command center setups in a span of 6 monthsNew Business - Brand Growth - Delivering ROIs. Show less

  • Senior Director

    May 2022 - now

  • Director

    Jan 2020 - Apr 2022

  • Associate Director

    Apr 2019 - Jan 2020

  • Senior Group Head

    Apr 2018 - Mar 2019

  • Group Head - Social

    Jun 2017 - Apr 2018