Experience

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  Codinor, s.l. - compensadores y dilatadores del norte, s.l.

  Jan 2017 - Jan 2018

  Marketing & crm

  - CRM management.- Design of brochures for different product lines.- Making and monitoring commercial offers.- Development of the company's Marketing Plan - Analysis, Aims, Strategies, Action Plan.- Logistics management through the reception, coordination and monitoring of orders.- Creation and dissemination of content on Social Networks.

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  Bankinter

  Jan 2018 - May 2019

  Digital marketing specialist

  - Coordinate and execute online and offline campaigns with the Advertising Agency and internal clients.- Control and management of the internal tool for specific Marketing Offers for the Office Network.- Support in the management of events and reporting of KPIs in the areas of Corporate, SME Banking and International Business.- Creation of web pages for the Intranet (HTML5).

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  Dentsu international

  Jun 2019 - Nov 2020

  Paid media specialist

  - Understand client business and challenges and how online media can help deliver this against different KPIs and in conjunction with other channels.- Follow planning process to make recommendations and create tactical plans.- Monitor campaigns performance and optimizations in Search, Shopping, GDN, YouTube and Discovery to ensure KPIs are hit and monitor costs.- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum Omnichannel Revenue & ROI.- Track, report, and analyze website analytics, PPC initiatives and campaigns.- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for PPC campaigns.- Perform ongoing paid keyword discovery, expansion and optimization.Tools: Google Adwords, Google Analytics, Data Studio, SA360, Amazon Advertising, Facebook Ads, Twitter Ads, Adgooroo, Bing Ads and Trello.Clients: IKEA Spain, Red Bull Spain, Burger King Spain, UAX and Milanuncios. Show less

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  Universidad alfonso x el sabio

  Nov 2020 - Sept 2021

  Paid media manager

  - Driving leads acquisition through the different digital channels, such as SEM, YT, Display, Social Media and looking for new opportunities that can be a good fit for UAX growth strategy.- Working closely with CRM and Sales departments in order to achievebusiness goals.- Oversee the campaign set-up process through end-to-end coordinationwith external performance & creative agencies.

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  Iprospect

  Sept 2021 - Jan 2024

  Brand manager

  - Accountable for outputs of media planning team for Pernod Ricard (Gins & Co) to improve campaign process and achieve client goals.- Leading the strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution.- Growing the sophistication of the team’s digital media knowledge, expanding into data and technology.- Supporting the cross-digital media teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.- Briefing partner agencies/companies on strategic implementation needs and roles of specific communication channels; using specific examples that relate our brands, retail environments, and competitive set with real metrics to understand how to communications strategy comes to life.- Preparing reporting documentation for Pernod Ricard demonstrating the strategy and rationale executed to deliver on campaign goals.- Participate and presents in new business efforts for the Spanish Network.- Instil a high-performance, data-driven, continuous improvement culture within team.Client: Pernod Ricard for Beefeater, Seagram’s and Absolut Show less

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  Um worldwide

  Jan 2024 - Jun 2024

  Account director

  Client: Leroy Merlín

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  Pernod ricard

  Jun 2024 - now

  Senior media & precision marketing manager