
Timeline
About me
Data Scientist| Product Analytics| Machine Learning| E-Commerce| Finance| Plaksha TLP Fellow (UC Berkeley & Purdue) in AI | Cognitive & Behavioral Science| Product Management| Neuroscience Inspired AI Enthusiast
Education

Plaksha university
2020 - 2021Postgraduate degree artificial intelligence, ml, design & system thinking, data science, entrepreneurship & leadership. 3.57/4Activities and Societies: Designing our lives, Team building and collaboration. Technology Leaders Program (TLP) is a new-age postgraduate program, designed by a global community of CEOs, entrepreneurs, and academia, for a world that is being transformed by technology.TLP curriculum integrates coursework in Artificial Intelligence, Machine Learning, Design Thinking, Systems Thinking, applications of data science, entrepreneurship, and an understanding of self and leadership.TLP is in partnership with UC Berkeley, and Purdue University with faculties also from IIT… Show more Technology Leaders Program (TLP) is a new-age postgraduate program, designed by a global community of CEOs, entrepreneurs, and academia, for a world that is being transformed by technology.TLP curriculum integrates coursework in Artificial Intelligence, Machine Learning, Design Thinking, Systems Thinking, applications of data science, entrepreneurship, and an understanding of self and leadership.TLP is in partnership with UC Berkeley, and Purdue University with faculties also from IIT Bombay, UPenn, Microsoft, HRS, and Fractal. Show less
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Centre of behavioural and cognitive sciences (cbcs), allahabad
2018 - 2020Master of science - ms behavioral & cognitive sciences 7.9/10Activities and Societies: Annual Conference of Cognitive Science, Winter School of Cognitive Modeling Cognitive science is an interdisciplinary field of study that seeks to understand the nature of the mind and intelligent processes. It draws on insights from psychology, neuroscience, linguistics, philosophy, computer science, and anthropology to explore questions related to perception, attention, memory, reasoning, problem-solving, language, and consciousness. Cognitive science helps to understand human cognition and design more user-friendly technologies.Master's Project… Show more Cognitive science is an interdisciplinary field of study that seeks to understand the nature of the mind and intelligent processes. It draws on insights from psychology, neuroscience, linguistics, philosophy, computer science, and anthropology to explore questions related to perception, attention, memory, reasoning, problem-solving, language, and consciousness. Cognitive science helps to understand human cognition and design more user-friendly technologies.Master's Project -Cognitive Computing (Study of Visual Perception of Emotions using Deep learning), Supervisor - Prof. Narayanan Srinivasan, CBCSI investigated the output of the Deep-Dream algorithm in a deep convolutional neural network trained on the Karolinska Directed Emotional Faces data set, on seven types of emotions, for early and late layers. We found qualitative similarities between the simulation outputs and results of psychological studies conducted on human beings for studying the visual perception of emotions. Show less

Kdma international
2009 - 2013Senior secondary school science & mathematics 94.80%Activities and Societies: Sport - Badminton Student of the Year Award, 2012-13School Rank - 02

Sant longowal institute of engineering & technology
2014 - 2018Bachelor of engineering - be electrical engineering 8.95/10Activities and Societies: Mavericks Robotics Club, Future Footprints Electrical Vehicle Team, College Festival The electrical and Instrumentation Engineering department is poised to impart technical education related to the development of manpower, from the level of skilled workers to the engineering post-graduates. The department has been awarded a number of sponsored research projects from various Govt. agencies such as AICTE, MHRD, DST etc. The department caters to the manpower and technical requirements of various sophisticated and household industries.Project -Our team Future Footprints… Show more The electrical and Instrumentation Engineering department is poised to impart technical education related to the development of manpower, from the level of skilled workers to the engineering post-graduates. The department has been awarded a number of sponsored research projects from various Govt. agencies such as AICTE, MHRD, DST etc. The department caters to the manpower and technical requirements of various sophisticated and household industries.Project -Our team Future Footprints designed and developed an Electric Car. It is a two-seater electric car with a maximum speed of 45 KMPH, mileage of 60 km, and load-carrying capacity of 35 kgs. We participated in the National Level Competition of EFFI - CAR 2016 at UIET, Chandigarh. Our team successfully passed all the tests but the endurance test. We secured All India Rank - 08. We also participated in the grand finale of the Smart India Hackathon and secured AIR-08. We successfully retrofitted a diesel car into an electrical variant. Show less
Experience

Npti
Oct 2016 - Oct 2016TraineeI received training on Hydro Power Plant Engineering and Renewable sources of energy that could be smart alternatives to Thermal Power plants.

Ntpc limited
May 2017 - Jun 2017Summer internI received training on Thermal Power Plant Engineering and various Renewable Sources of Energy.

Sant longowal institute of engineering & technology
Jul 2017 - May 2018Placement coordinator (ee-2014)I played a supporting role in managing Placement Drives at Training and Placement Cell at SLIET.

Smart india hackathon
Oct 2017 - Jun 2018Design & business team lead (team future footprints)SIH Grand Finalist - Smart Vehicles (Retrofitting of existing vehicles into electric vehicles.)Our team was a Grand Finalist of Smart India Hackathon, Hardware Edition 2018. We were among 10 of the best teams out of 700+ teams across the nation. Our team successfully presented the proof-of-concept of retrofitting the existing diesel vehicle into an electric variant using an Induction motor, Lead-acid batteries, and controller. We successfully completed the test run.

Indian institute of information technology
Jun 2020 - Jul 2020Research intern at center for cognitive computingI worked on the data preprocessing of the EEG data (Meditation data by Brandmeyer & Delorme). I used the MNE Python library for preprocessing and visualization.Supervisor - Prof. U.S. Tiwary

Hrs group
Apr 2021 - Aug 2024Data scientistData Scientist @ Finance Data Team (Jan 2024 -)1. Worked on Financial Frauds Classification using Analytics and Machine Learning. 2. Worked on Data Modelling and Pipelines for Financial Reporting and Analytics. Data Scientist @ Procurement Data Team (May 2023 - Dec 2023)1. Worked with procurement team and corporate clients in designing data driven optimized hotel portfolio and business travel programs for 20+ companies (Fortune 500 and others).Data Scientist @ E-Commerce Analytics Team (May 2022 - Apr 2023)1. Conversion Analytics - Pioneered and developed funnel conversion analysis for customer facing booking portals. Implemented an automated MicroStrategy dashboard to track and optimize conversion metrics (bounce rate, CTR, drop-out rate, conversion rate) across platforms.2. Rebooking Product Analytics - Analyzed Rebooking product data through time series analysis of rates data, determining the optimized rebooking time and potential profit for clients.Jr. Data Scientist @ Machine Learning & Analytics Team (Oct 2021 - Apr 2022)1. Compliance Rebooking Analytics to understand customer behavior and design interventions.2. Offline/Statistical testing of the impact of Aesthetics and Technical quality of hotel images on booking conversion.Data Scientist Consultant @ Data Intelligence Hub (Apr 2021 - June 2021)1. Developed deep learning models for image classification, utilizing TensorFlow Pre-trained Deep Learning models (Inception, MobileNet, etc.) for transfer learning and fine-tuning. Fine-tuned the model with web-scraped and HRS annotated images to categorize images based on content. Deployed pre-trained models to categorize images based on aesthetic and technical quality. Show less

First principle labs
Jan 2023 - Dec 2023Associate - behavioral designer @ fplLearned about foundational concepts of Behavioral Sciences along with related areas like design thinking, system thinking, behavioral research, game theory, behavioral change frameworks, biases and heuristics, and UX principles.1. Conducted research on how urban, educated, 25-30-year-old Indian/Egyptian brides and grooms buy for their weddings.2. Designed and developed behavioral science informed pulse surveys for organizations to measure alignment of employees with leading principles to design better employee experience3. Conducted research on how & why tier-2 Indians buy laptops online instead from in-stores. Show less

Nextleap
Jul 2023 - Oct 2023Product manager fellowMapping Business Outcomes to Product Outcomes, Product Discovery & User Research, Problem Framing, Ideation & Validation, Designing and Building a Prototype, Metrics, Analytics, & Experimentation, Effective communication skills, Fundamentals of Tech & System Design, Data Deep Dive
Licenses & Certifications
- View certificate

Introduction to marketing
Coursera course certificatesAug 2017 - View certificate

Data science foundations specialist
CourseraApr 2020 - View certificate

Deep learning
IbmJun 2019 - View certificate

Mktg101x: introduction to marketing: tools to set enterprises apart
EdxFeb 2017 - View certificate

Introduction to computer science and programming using python
EdxMay 2017 - View certificate

Machine learning with python
IbmDec 2019 - View certificate

Best practices for project management success
EdxJun 2017
Honors & Awards
- Awarded to Shivanshu SrivastavaAsia Pacific & Japan Regional Finalist, Innovate FPGA Innovate FPGA - Sponsors : Terasic, Intel, ISSI, Digi-Key Oct 2019 The InnovateFPGA is a global FPGA design contest where teams from around the world compete as they invent the future of Artificial Intelligence with Terasic and Intel.
- Awarded to Shivanshu SrivastavaGrand Finalist Smart India Hackathon (Hardware Edition), 2018, IISc Bengaluru Smart India Hackathon, India Jun 2018 Our team Future Footprints successfully presented the Proof of Concept of retrofitting petrol/diesel vehicles into electric vehicles using Induction motor, Lead Acid batteries and Controller. We were among the Top 10 teams out of 700 + teams across the nation in Smart Vehicles category.
- Awarded to Shivanshu SrivastavaAll India Rank - 08 , EFFI CAR National Level Competition UIET Chandigarh, EFFI CAR, Compage Automation Nov 2016 Our team developed an electric car with two seater capacity, 45 Kmph Max speed, 60 Kms+ mileage and 35 + Kgs load carrying capacity. We successfully completed Braking test, Acceleration test and Safety test.
- Awarded to Shivanshu SrivastavaStudent of the Year, 2013 KDMA International, Sponsor - Times of India 2013
Volunteer Experience
Convener & Member of Mavericks : SLIET Robotics Team
Issued by Sant Longowal Institute of Engineering & Technology on Aug 2017
Associated with Shivanshu SrivastavaCoordinator - Model Exhibition "Karya Rachna"
Issued by Sant Longowal Institute of Engineering and Technology on Jan 2018
Associated with Shivanshu Srivastava
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