Ron Zed

Experience

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  RZR | ron_zed DIY records

  Jan 2003 - Jan 2008

  Founder

  RZR served as both a stepping stone and a culmination of my artistic desires.Originally seeking a distribution platform for musical projects in which I participated, this project became a life lesson in multifaceted guerrilla marketing. Adding further personnel over time, RZR grew, developed, and professionally enriched all the participants.Partial range of responsibilities:◙ Artist management and representation◙ Marcom and PR (communications strategy, promotional texts, securing interviews and album reviews)◙ Booking, event planning and coordination (organizing events, securing parts in festivals, TV & radio, and other productions, logistics)◙ Partner programs, contractual agreements and Biz-Dev (including distribution, affiliation, consignation, international barters, re-selling, licensing)◙ Managing outsourced service providers (aspects: merchandise, print, graphics, media duplication, etc.)◙ SMO (promotion of acts, albums and shows across various social platforms, page, group and profile management for artists) Show less

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  5min

  Jan 2008 - Jan 2009

  SMO & SEO

  ◙ Viral marketing◙ Managing blog networks on several platforms - serving as webmaster, admin, writer and editor◙ Setting up and maintaining numerous profiles on a changing roster of various social networks◙ Analyzing websites to locate leverage points and system gaming strategies for importing community members◙ Brand promotion◙ Extensive link building◙ Leading and guiding freelance writers

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  Jerusalem Post

  Jan 2009 - Sept 2013

  Web Specialist - SMO, ASO, SEO, Biz-Dev & Traffic Manager

  ◙ SEO team leader ◙ Management of mobile apps (Android & iOS):- ASO for Appstore & Google Play- Promoting applications through website, social networks, and newsletters- Working with external teams and on characterization and R&D of new apps- Characterizing UI changes to apps according to user data, research and market changes- Defining ad locations and working with the ad networks team to improve revenue◙ Brand development and exposure alongside website traffic growth◙ Business development via tech, content, revenue and traffic-oriented collaborations◙ Constant site optimization through product strategies and on-site project management◙ Management of newsletters, brand widgets and tickers, seasonal marketing projects◙ Social exposure and community management on Facebook, Twitter, Google+, YouTube and Instagram◙ Consulting to and with other departments and managing development processes Show less

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  NetMail

  Jan 2009 - Dec 2010

  SEO & Sales

  Responsible for various marketing strategies of company products.

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  Investing.com

  Oct 2013 - Aug 2019

  ◙ Leading Investing.com's App Store Optimization efforts, in-house and outsourced◙ Implementation of ASO and Mobile Marketing methodologies across a vast language network◙ Management of local and international subordinates and service providers◙ Multifaceted marketing projects under numeral disciplines◙ Research and strategy development for various markets, most recently for multiple Asia-Pacific countries◙ POC for SEO & ASO projects for the organization's Chinese and Japanese teams.◙ Initiation and execution of cross-departmental projects◙ Working in a fast-paced, global environment with remote teams and local departments; under Agile and Scrum methodologies, with the assistance of JIRA Show less Conquering the realms of finance. Victory shall be mine!Position includes:◙ Leading Investing.com's App Store Optimization efforts, in-house and outsourced◙ Implementation of ASO & SEO methodologies across a vast language network◙ Management of local and international subordinates and service providers◙ Multifaceted marketing projects under numeral disciplines◙ Research and strategy development for various markets, most recently for multiple Asia-Pacific countries◙ Initiation and execution of cross-departmental projects◙ Working in a fast-paced, global environment with remote teams and local departments; under Agile and Scrum methodologies, with the assistance of JIRA◙ Market, data and sentiment analysis, research, report production Show less

  • ASO Team Leader

    Feb 2019 - Aug 2019

  • Search Marketing Expert

    Oct 2013 - Feb 2019
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  Seeking Alpha

  Sept 2019 - Jun 2022

  Sr. Mobile Marketing Expert

  Planner and executor of Seeking Alpha's marketing efforts for mobile products.Focus includes both organic and paid acquisition, engagement and retention, via a multitude of in-house and outsourced projects.

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  Zynga

  Jul 2022 - now

  ASO manager

  A typical day in my life as a Zynga ASO manager:• Providing ASO guidance and support to studios across the organization; hands-on work on some of Zynga's biggest hits.• Providing SEO support to studios and optimizing Zynga's web assets with various teams.• Working with external vendors and tools to facilitate various team needs.• Spearheading various internal educational projects such as the ASO Wiki and team newsletter.• Planning, budgeting, reporting, collaborating with the ASO data analyst on post campaign reads.• Running ASO related user acquisition campaigns, collaborating with UA personell on strategic combinations and funnel optimization. Show less