Alice Chen

Experience

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  Vantage

  Jan 2015 - Dec 2016

  Web Designer/Production

  Responsibilities:-Website development / maintenance

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  Misstic

  Jan 2015 - Mar 2016

  Responsibilities:-agreeing project objectives-representing the client's or organisation's interests-providing advice on the management of projects-organising the various professional people working on a project-carrying out risk assessment-making sure that all the aims of the project are met-making sure the quality standards are met-monitoring sub-contractors to ensure guidelines are maintained-overseeing the accounting, costing and billing Responsibilities:-Website development / maintenance -Web design-Web content development-client-side/server-side scripting-Search Engine Optimisation

  • Project Manager

    Jan 2015 - Mar 2016

  • Research and Design

    Jan 2015 - Mar 2016
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  MOMA｜Chigi Fashion Co.,Ltd.

  Mar 2016 - Jul 2018

  Responsibilities:1.Website Optimization(SEO / optimize scripts, HTML or CSS code for faster loading)2.ROAS Optimization3.Market Research(by using similar web / Google Analytics to monitor target audiences)4.Analyzing and investigating price, demand and competition(analyzing by Facebook Business Manager / Google Adwords / Google Analytics)5.Devising and presenting ideas and strategies6.Promotional activities(Holding Brand promotional activities)7.Monitoring performance(by analyzing conversion rate of each Ad campaign from different channel, in order to improve ROAS / monitoring Social Volume on facebook and search engine) 8.Managing campaigns on social media9.Social media / Digital marketing (channel: Facebook fan page / Business Manager / Google Adword / display ad) Show less

  • Marketing Executive

    Mar 2016 - Jul 2018

  • Frontend Developer/project manager

    Mar 2016 - Jul 2018
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  李奧貝納股份有限公司

  Jul 2018 - Dec 2021

  Account Manager

  Current: 【Digital / Website / Social Consultant 】1. Website UI/UX Optimization Consultant2. Ecommerce Conversion Rate Optimization3. Owned Media Content Strategies4. Social Activation Campaign Planning & Execution 5. Online to Offline (O2O) Marketing Strategy6. Weekly Consultant Meeting w/ Client7. Monthly Report To Client 【McDonald's Taiwan Owned Media - Chief Process Officer 】1. Social Media Channel: Facebook / Instagram ＋Monitoring performance＋Devising and presenting ideas and strategies＋Managing campaigns on social media＋Report Monthly and Quarterly to Client2. Self-Order Kiosk Material: Content control3. Digital Menu Board Material: Content control【McDonald's Taiwan Owned Media Revamp】＋Devising and presenting ideas and strategies＋Managing campaigns on social media【McDonald's Taiwan Website system and frontend revamp】＋Project Monitoring/management＋Coordinate with IT & Creative＋Communicate with McDonald's US HQ ＋MOHWA (Cosmetics Brand)＋Project Monitoring/management: Brand Identity System (CI/VI/LOGO/Package) Show less

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  Goodaymkt., Ltd.

  Jun 2021 - now

  Digital Strategy Director