Alice Chen

Alice Chen

Web Designer/Production

Followers of Alice Chen157 followers
location of Alice ChenTaipei, Taipei City, Taiwan

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  • Timeline

  • About me

    Digital Strategy Director

  • Education

    • National Taitung University

      2013 - 2015
      Master of Science (M.S.) Information Science & Management Systems
    • National Taitung University

      2008 - 2013
      Bachelor of Science (B.Sc.) Computer and Information Sciences, General
  • Experience

    • Vantage

      Jan 2015 - Dec 2016
      Web Designer/Production

      Responsibilities:-Website development / maintenance

    • Misstic

      Jan 2015 - Mar 2016

      Responsibilities:-agreeing project objectives-representing the client's or organisation's interests-providing advice on the management of projects-organising the various professional people working on a project-carrying out risk assessment-making sure that all the aims of the project are met-making sure the quality standards are met-monitoring sub-contractors to ensure guidelines are maintained-overseeing the accounting, costing and billing Responsibilities:-Website development / maintenance -Web design-Web content development-client-side/server-side scripting-Search Engine Optimisation

      • Project Manager

        Jan 2015 - Mar 2016
      • Research and Design

        Jan 2015 - Mar 2016
    • MOMA|Chigi Fashion Co.,Ltd.

      Mar 2016 - Jul 2018

      Responsibilities:1.Website Optimization(SEO / optimize scripts, HTML or CSS code for faster loading)2.ROAS Optimization3.Market Research(by using similar web / Google Analytics to monitor target audiences)4.Analyzing and investigating price, demand and competition(analyzing by Facebook Business Manager / Google Adwords / Google Analytics)5.Devising and presenting ideas and strategies6.Promotional activities(Holding Brand promotional activities)7.Monitoring performance(by analyzing conversion rate of each Ad campaign from different channel, in order to improve ROAS / monitoring Social Volume on facebook and search engine) 8.Managing campaigns on social media9.Social media / Digital marketing (channel: Facebook fan page / Business Manager / Google Adword / display ad) Show less

      • Marketing Executive

        Mar 2016 - Jul 2018
      • Frontend Developer/project manager

        Mar 2016 - Jul 2018
    • 李奧貝納股份有限公司

      Jul 2018 - Dec 2021
      Account Manager

      Current: 【Digital / Website / Social Consultant 】1. Website UI/UX Optimization Consultant2. Ecommerce Conversion Rate Optimization3. Owned Media Content Strategies4. Social Activation Campaign Planning & Execution 5. Online to Offline (O2O) Marketing Strategy6. Weekly Consultant Meeting w/ Client7. Monthly Report To Client 【McDonald's Taiwan Owned Media - Chief Process Officer 】1. Social Media Channel: Facebook / Instagram +Monitoring performance+Devising and presenting ideas and strategies+Managing campaigns on social media+Report Monthly and Quarterly to Client2. Self-Order Kiosk Material: Content control3. Digital Menu Board Material: Content control【McDonald's Taiwan Owned Media Revamp】+Devising and presenting ideas and strategies+Managing campaigns on social media【McDonald's Taiwan Website system and frontend revamp】+Project Monitoring/management+Coordinate with IT & Creative+Communicate with McDonald's US HQ +MOHWA (Cosmetics Brand)+Project Monitoring/management: Brand Identity System (CI/VI/LOGO/Package) Show less

    • Goodaymkt., Ltd.

      Jun 2021 - now
      Digital Strategy Director
  • Licenses & Certifications

  • Volunteer Experience

    • Teacher

      Issued by 慈濟 Tzuchi on Sept 2008
      慈濟 TzuchiAssociated with Alice Chen