Sanish Bhaskaran

Experience

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  IDENTITI ADS

  Jan 2005 - Jan 2007

  Copywriter

  Brands worked on: The Hindu, Kumarakom Lake Resort, Taj Malabar, Taj Residency, Avenue Hotel, Mather Constructions, Kerala Builder’s Forum, Emirates Driving Institute, Blossom etc• Have assisted Copy Head on developing effective specific marketing copy for the brand promotions of clients across various verticals.• Have done market research as well studies in generating consumer insights there by contributing towards successful client pitches.• Working in tandem with various departments of respective clients in developing creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.• Have taken initiative of giving added mileage to one of the clients on television by directing 26 episodes of sponsored news based television program. Show less

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  Mirchi

  Jan 2009 - Mar 2009

  Copywriter ( Summer Intern )

  Research project was undertaken with a view to shed lights on the varying listenership patterns of people in Kerala. A thorough study was undergone to know the preferences and behavioral pattern of radio listeners as well as programming strategies of Fm stations in Kerala. Added efforts were also put into in gauging marketing effectiveness of radio advertisements made by Radio Mirchi 98.3 at Thiruvanathapuram.

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  Takashi Waltar

  Jan 2010 - Feb 2011

  Account Executive

  Have actively involved in brand conceptualization as well as in generating new business for the unitHave contributed as Copy writer in developing commercial content for marketing collateralsHave initiated brand research studies in identifying need gaps and market demands for existing clienteleHad steered the production division (Visual) of the organization for various project based assignmentsThe responsibilities also included planning, coordinating and executing of both ATL & BTL promotions supporting advertising campaigns, providing strategic inputs as well as overseeing project deliveries. Show less

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  R K SWAMY Limited (Formerly R K Swamy Private Limited)

  Feb 2011 - Dec 2011

  Sr. Brand Associate

  Strategizing and implementing brand communicationsUndertake marketing researchIdeate for campaigns/ manage existing clientele and daily operationsExecute full cycle assignments from brief to executionContribute towards new business generation

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  ASSYST

  Jan 2012 - Jan 2013

  Manager- Branding and Marketing Communications

  Brand Management- Conceptualize, develop, plan & execute Corporate /Brand marketing initiatives in line with the brand positioning and core brand values.Marketing Communication - Develop marketing collaterals for the product and services offered by the brand.Assist and support corporate PR and CSR activities.Internal Communication – Strategize & develop in-house mailers, Intranet, employee engagement events, employee awareness campaigns.Initiate market research to determine social media opportunities and competitiveness.Direct social media editorial calendar and define the standards of posts and activities across assigned social media channels Show less

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  Arjuna Natural Pvt. Ltd

  Aug 2013 - Mar 2021

  Manager- Corporate Communications

  Directly reporting to Executive Director for being responsible to head the entire Corporate Communications department of the organization.Identify different opportunities for building brand by associating with right Forums and Media - both at the level of Customer and Business Partners.Focus on 'Digital Marketing' as a key marketing medium to define and reach out to targeted segment as well as manage the online reputation of the brand proactively. Manage official social media platforms of the brandAddress media on various queries/issues periodically or on urgency.Provide direction to Creative Agencies, planning PR activities and coordinating with Officials / Senior Spokespersons.Generating buzz in media platforms both offline and online during special announcements and product launches.Generate content for websites, newsletters, social media channels, journals, news articles, interviews and marketing communication tools.Develop communication strategies and key messages for the company, press conferences/press meets, product launches and events. Show less

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  SureStory

  Apr 2021 - now

  Chief Storyteller
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  Radio City India

  May 2022 - now

  Producer & Show Host - Made In Kerala

  Titled 'Made In Kerala' is an 'Original Show' hosted by Radio City- India's Leading FM Station from the house of Jagran Group. The show is part of Radiocity's foray into the Pan-Indian audio streaming platforms in the form of Original Shows. The Podcast features leading Malayali celebrities known across India as well as globally for their talent and achievements in the field of fashion, music, media, science, business as well as politics. The common link for the celebrities would be their connection to Kerala. Show less

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  SureStory

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  Founder