Alex Smith

Experience

• 

  Colenso BBDO

  Feb 2014 - Nov 2017

  Working on the Fonterra Corporate account Working on the Bank of New Zealand account Working on the Bank of New Zealand account - Selected as part of the Clemenger Group Graduate Program 2014 - Competed in a 48 hour campaign and pitch competition within a team of 10 fellow applicants - Graduate rotation programme saw placement within advertising departments including Account Services, Production, Public Relations, Retail Branding and Digital.

  • Senior Account Manager

    Mar 2017 - Nov 2017

  • Account Manager

    Feb 2016 - Feb 2017

  • Account Executive

    May 2014 - Feb 2016

  • Graduate

    Feb 2014 - May 2014
• 

  Shine Limited

  Nov 2017 - Jan 2019

  Senior Account Manager

  Working on the Genesis Energy account including: Launch of Power Shouts 'Free Energy' Offering Implementation of Marketing Automation Program 'With you. For you.' rebrand

• 

  ASB Bank

  Jan 2019 - now

  Built CVP and Launched the new brand character 'Sunny' to market. Launch team of new Better Homes Top Up proposition Working in the Home Ownership TribeLaunch team for ASB Back My BuildLaunch of ASB 'Let's Talk' proposition and campaign Working in the Short Term Borrowing Tribe Including: Google Pay Launch AA Smartfuel Partnership Launch Cards Always On Marketing Launch Apple Pay Engagement Credit Cards Loyalty (True Rewards) General Cards Acquisition (Offers and Balance Transfers)Tribe and Practice Culture

  • Marketing Manager

    Apr 2022 - now

  • Campaign Manager

    Jan 2021 - Apr 2022

  • Associate Marketing Manager

    Jan 2019 - Jan 2021