Alex Smith

Alex Smith

Followers of Alex Smith874 followers
location of Alex SmithAuckland, Auckland, New Zealand

Connect with Alex Smith to Send Message

Connect

Connect with Alex Smith to Send Message

Connect
  • Timeline

  • About me

    Marketing Manager at ASB Bank

  • Education

    • AUT University

      2011 - 2013
      Bachelor's Degree Business/Commerce, General

      Majoring in Marketing & Finance

    • Saint Kentigern

      2005 - 2009
    • The Marketing Leadership Masterclass

      2023 - 2023
      Marketing A

      12 week international marketing leadership course.

    • Marketing Week Mini MBA with Mark Ritson

      2017 - 2017
      Marketing A Grade
    • Master of Advertising Effectiveness

      2022 - 2022

      6 Week Course - 95% Distinction

  • Experience

    • Colenso BBDO

      Feb 2014 - Nov 2017

      Working on the Fonterra Corporate account Working on the Bank of New Zealand account Working on the Bank of New Zealand account - Selected as part of the Clemenger Group Graduate Program 2014 - Competed in a 48 hour campaign and pitch competition within a team of 10 fellow applicants - Graduate rotation programme saw placement within advertising departments including Account Services, Production, Public Relations, Retail Branding and Digital.

      • Senior Account Manager

        Mar 2017 - Nov 2017
      • Account Manager

        Feb 2016 - Feb 2017
      • Account Executive

        May 2014 - Feb 2016
      • Graduate

        Feb 2014 - May 2014
    • Shine Limited

      Nov 2017 - Jan 2019
      Senior Account Manager

      Working on the Genesis Energy account including: Launch of Power Shouts 'Free Energy' Offering Implementation of Marketing Automation Program 'With you. For you.' rebrand

    • ASB Bank

      Jan 2019 - now

      Built CVP and Launched the new brand character 'Sunny' to market. Launch team of new Better Homes Top Up proposition Working in the Home Ownership TribeLaunch team for ASB Back My BuildLaunch of ASB 'Let's Talk' proposition and campaign Working in the Short Term Borrowing Tribe Including: Google Pay Launch AA Smartfuel Partnership Launch Cards Always On Marketing Launch Apple Pay Engagement Credit Cards Loyalty (True Rewards) General Cards Acquisition (Offers and Balance Transfers)Tribe and Practice Culture

      • Marketing Manager

        Apr 2022 - now
      • Campaign Manager

        Jan 2021 - Apr 2022
      • Associate Marketing Manager

        Jan 2019 - Jan 2021
  • Licenses & Certifications

    • Master of Advertising Effectiveness - Distinction (95%)

      Master of Advertising Effectiveness
      View certificate certificate