Nailibeth Sanchez

Experience

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  Ayma S.A.

  May 2021 - Nov 2021

  Software Developer

  - Website Development: Developed and launched the latest version of Ayma’s website using PHP, HTML, and JavaScript, integrating with two e-commerce sites to enhance functionality and user experience.- Content Design: Designed and implemented new informational pages including "Stories of Ayma," "Botanical Expeditions," and "Patagonian Collection," enriching content presentation and user engagement.- International E-Commerce: Coded the latest version of Ayma’s international e-commerce site hosted on Shopify, using the Brooklyn theme as a base and customizing with Liquid and CSS for a modern and user-friendly experience.- Local E-Commerce: Created a separate Shopify-based e-commerce platform for Argentinian clients, tailored with Liquid and CSS to optimize local purchasing experience and interaction.Web Page Development: Developed a comprehensive webpage for Ayma to showcase their available pages (informative and e-commerce) and provide contact options.- Form Creation: Implemented a purchase form using JavaScript, HTML, and CSS, allowing Argentinian clients to buy products in local currency and streamline the checkout process.- Email Templates: Created multiple HTML and CSS email templates for marketing purposes, contributing to increased sales and expanded user base through targeted communication.Analytics Reporting: Analyzed and reported on Google Analytics data for the website and e-commerce platforms, providing insights to drive strategic decisions and improve performance. Show less

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  The Altitude Platform

  May 2022 - now

  Full Stack Developer

  - Front-End Development: Spearheaded the development of the Creative Management Platform’s user interfaces using ReactJS, enhancing user experience and functionality.- Real-Time Dashboard: Created dynamic interfaces for a Real-Time Dashboard, enabling users to monitor and analyze campaign performance metrics. Also implemented an Insights feature that provided users with detailed campaign performance and actionable metrics to optimize their campaigns.- PDF Builder: Designed and developed a PDF builder feature that allowed users to create, download, and save PDFs with real-time data.- Ad Preview Page: Developed a dynamic preview page supporting various ad sizes and types.- Self-Serve Builder: Engineered a self-serve builder enabling users to select an ad template, customize it, and generate ad units independently.- UI/UX Design: Designed user flows and interfaces for The Altitude Platform, ensuring intuitive navigation and a seamless user experience.- Dynamic Ad Units: Developed multiple dynamic ad units utilizing HTML, CSS, and Vanilla JavaScript, enhancing ad functionality and appearance.- Quality Assurance: Participated in the QA process for each deployment, ensuring the quality and reliability of new features and updates. Show less