Taniya Sarkar

Experience

• 

  Real Time Data Services

  May 2019 - Aug 2019

  Technical Content Writer

  - Research keywords for two articles of 1200-1500 words daily.- Write articles and informative blogs on VOIP and Call Center Hosting (CCH) software.- Publish content through the schedule posting feature of WordPress Develop advertising campaigns for US clients to improve their hosting services.- Track page performance manually using a rank tracker Create informative videos and presentations on CCH using Powtoon and SlideShare, respectively.- Outsourced several contents and dispatched gifts to freelance content writers.- Edit outsourced content and publish it on the 6C Dialer website.- Conduct content writing workshops once a month for interns and trainees. Show less

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  Shiksha.com

  Aug 2019 - Apr 2022

  - Research keywords related to the latest academic trends on uber-suggest, webmaster, ahrefs and google search console.- Write SEO-based articles on admissions, placements, results, scholarships, infrastructure and overviews of colleges, institutes and universities.- Publish articles on Content Management Systems and analyze improvement areas.- Perform on-page SEO using Yoast SEO and monitor the performance of client pages using Google Analytics.- Conduct research and interviews to determine core content and ways to gain organic traffic.- Update existing content based on trending exam news Generate FAQs as per current educational trends.- Review student surveys and moderate reviews based on requirements.- Create videos on top colleges in India for Shiksha's YouTube channel.- Present drafts and ideas to clients and create infographics for multiple pages as per deals closed.- Mentor team of four writers for publishing cutoff contentACHIEVEMENT: AWARDED STAR PERFORMER CONSISTENTLY FOR TWO YEARS 🏆 Show less

  • Assistant Manager

    Aug 2019 - Apr 2022

  • Senior Executive

    Aug 2019 - Apr 2021
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  Glamyo Health

  Apr 2022 - Sept 2022

  Content Team Lead

  - Hired, trained and provided daily direction for 12 employees.- Led a team of 12 copywriters and content writers to oversee job performance results.- Proofread, edited and evaluated the final copy to verify content aligned with established guidelines.- Conducted regular content audits to identify gaps and redundancies in content.- Maintained content marketing calendar to schedule creation and delivery deadlines.- Provided concise and constructive editorial feedback to writers to improve article and story writing.- Managed content distribution to online channels and social media platforms.- Collaborated with marketing and design teams to develop and plan site content, layout and style.ACHIEVEMENT: WON BEST PERFORMER WITHIN 3 MONTHS OF JOINING GLAMYO 🏆 Show less

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  Cyfuture

  Sept 2022 - now

  LEAD CONTENT, SOCIAL MEDIA, AND BRAND MANAGEMENT TEAM TO BOOST THE COMPANY'S DIGITAL PRESENCE AND DRIVE REVENUE GROWTH THROUGH ORGANIC LEAD GENERATION.CONTENT:- Network with industry experts for guest blogs.- Collaborate on targeted email campaigns.- Develop an efficient content management system.- Present key performance metrics to senior management.- Manage a team of technical content writers.- Ensure timely delivery of high-quality content.- Refine guidelines for brand voice consistency.SOCIAL MEDIA:- Develop a strong social media presence and growth.- Prepare monthly calendars for in-house brands as well as clients.- Create promotional campaigns for lead generation.- Manage multiple social media platforms consistently.- Lead a team of social media experts & copywriters.- Conduct regular competitor analysis and community building.- Perform ORM, brand advocacy, and engagement activities.ADDITIONAL:- Manage LinkedIn profiles for CXOs.- Participate and organize events and branding activities.- Prepare technical proposals & PPTs for client acquisition.- Get awards for the company and the CXOs- Key account manager for high-profile clients. Show less - Lead content, social media, and brand management team to boost the company's digital presence- Develop robust content marketing strategies to boost traffic and online visibility- Drive and strategize social media campaigns for uplifting brand presence- Participate in branding activities like events, awards, and other activities- Indulge in employee engagement activities to boost social media presence- Handle C-level executive LinkedIn accounts and optimize them to the fullestACHIEVEMENT: WON RISING STAR 2023 - HIGHEST ORGANIZATIONAL AWARD AT CYFUTURE 🏆 Show less - Mentored and guided employees to foster proper completion of assigned duties.- Implemented new working processes with respect to content strategies to deliver multiple improvements.- Handled social media handles by coordinating with the social media and design team proactively- Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.- Initiated timely responses to work assigned by inter and intra-department colleagues.ACHIEVEMENT: BAGGED A PROMOTION WITHIN 7 MONTHS OF JOINING CYFUTURE 🏆 Show less

  • Manager - Content & Social Media

    May 2024 - now

  • Assistant Manager - Content

    Jul 2023 - May 2024

  • Team Leader - Content

    Sept 2022 - Jul 2023