Kiersten Scarpati, DBA, MBA

Experience

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  The New Yorker Magazine Inc.

  Aug 1998 - Nov 2001

  Manager, Promotion & Merchandising

  • Generate weekly in-book merchandising pages, including writing, and editing copy for RSVP, On the Town, and Log On; coordinated creation and implementation of promotional and merchandising projects with clients and with the Sales, Imaging, and Production Departments. • Self-publish all articles, programs, banners, and listings on The New Yorker’s Marketing website.• Developed program to increase reader response numbers by creating websites to capture leads on-line.• Design and execute all email blasts and online Merchandising and Promotional programs.• Serve as Managing Editor of At Large, a travel newsletter published quarterly by The New Yorker.• Write, edit copy, and select images for Special Issue promotions, sales materials, Publisher’s letters, and Special Advertising Sections.• Plan and execute Special Events such as The New Yorker Goes to the Movies Film Festival and The New Yorker Beat concert series. • Establish programs for specific sales categories (such as the Executive Bookshelf & Event series for Fashion and The New Yorker Book Club for Publishing.)• Sourcing, billing, and supervising production of premiums and promotional items.• Maintain budgets for individual projects and events, including overseeing the budget for the Creative Services Dept.• Created and maintained a database of New Yorker art & photography for use by Promotion and Art Departments. Show less

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  Jessie Albert Memorial Dental Center

  Mar 2002 - Aug 2003

  Dental Office Manager
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  Archi-Tech & Archi-Tech Residential Magazines

  Mar 2003 - Mar 2004

  Production Manager

  • Manage all areas of magazine production. Interact with sales representatives, publisher, national advertisers, advertising agencies, editors, printers, mailing house, and subscription service. • Design and execute promotional mailings, email and fax blasts, and Archi-Tech A.V. Awards program.• Responsible for company financials including planning, bookkeeping and collections. • Arrange barter agreements with industry trade shows. Coordinate displays and issue distribution.• Fulfill advertisers’ merchandising benefits, including magazine inserts, reprints, web listings, and bonus advertising. Show less

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  Portland Pirates

  Apr 2004 - Jun 2008

  Vice President, Marketing

  Position includes Design, Advertising, Event Planning, Event Direction, Sponsorship Sales & Management• Direct and produce Pirates games including planning and implementation of promotional elements and events in-arena, fan entertainment activities, day of game activities for sponsors and media partners and preparation of game day ops notes, public address announcements, videoboard graphics and game scripts. Supervise staff of over 40 people including full-time staff, part-time staff, union workers, volunteers, mascots, announcers, video room staff, music, civic center staff, interns and merchandise staff. • Design, write and prepare marketing materials, proposals and contracts for clients, develop new corporate relationships, and document all sponsored elements. • Write and maintain promotional, home page and community related web content on portlandpirates.com, includes copywriting, designing images and maintaining photography.• Serve as Director of Merchandise for Portland Pirates Team Store and Portland Pirates Online Team Store.• Oversee print media relationships/messaging/content including creation of advertising campaigns and design of advertisements.• Write copy, design images, program and send Portland Pirates email blasts. • Design and manage all aspects of Cumberland County Civic Center video scoreboard.• Maintain signage, promotional inventory for sponsors and coordinate signage location/placement (dasher ads, in-ice logos, backlits, etc.).• Hire and supervise interns to meet department objectives, as needed.• Serve as Editor of Pirates Publications – Yearbook and Daily Scroll.• Manage and produce Portland Pirates Foundation properties and events (Crackers Golf Classic, Evening with the Pirates, Day of Hockey, Celebrity Softball, Motorsports Weekend, New Year’s Portland) – includes production and promotion of events and distribution of charitable donations. Show less

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  Ethos Marketing and Design

  Jan 2009 - Jan 2009

  Interim Project Manager
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  VONT Performance Digital Marketing

  Jun 2009 - Jan 2025

  Director of Operations and Finance, Website Development & Search Engine Marketing

  VONT is a website development and search marketing firm offering proven approaches, tailored by our experts to make your website perform. My position as Director of Operations is ever-evolving and currently includes:• Create and execute project work plans, identify resources needed and assign individual responsibilities. Manage day-to-day operational aspects of projects, staffing and scope. • Serve as Account Executive for VONT projects & clients (as well as Ethos clients), manage day-to-day client interactions, set and manage client expectations. Continually seek opportunities to increase customer satisfaction and deepen client relationships while building an understanding of each client’s business, organization and objectives.• Develop social media presence for clients. Monitor, manage and moderate the day-to-day social content and experience on social media sites including blogs, Facebook, Twitter, Pinterest, Instagram, FourSquare, Google+, and YouTube.• Identify business development opportunities as they relate to specific projects and clients’ marketing objectives. • Participate in the website development process as a member of the VONT team from the initial stages of planning through the website launch and development of post-launch pay-per-click marketing campaigns – includes participating in marketing immersion, internet architecture, wireframes, website designs, keyword research, search engine optimization, site programming, content population (including Wordpress and HTML/PHP sites), and beta testing.• Plan and implement web marketing campaigns including Search Engine Optimization, Social Media and Pay-Per-Click Digital Marketing • Program and execute client email blasts and website edits & modifications.• Facilitate tracking and reporting of team hours and expenses, manage project and company budgets, and analyze project and company profitability, revenue, margins, bill rates and utilization. Show less

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  Ethos | VONT

  Jan 2025 - now

  Vice President of Finance & Accounting