
Diana Tedrow
Corporate Trainer

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About me
Results Focused Learning and Development @ Cox Communications | Leading Sales Development & Performance
Education

Drake University
1994 - 2007Master's of Science Leadership - Adult Learning, Performance, & Development
University of Iowa
1987 - 1992BA History
Experience

APAC Teleservices
Jan 1993 - Jan 1995Corporate TrainerSALES/SUPERVISOR/SALES TRAINER/START-UP LEADER/CORPORATE TRAINERAccountable for recruiting, hiring, training all outbound sales staff for existing and new branches.o Supervisor for multiple teams managing exemplary results for financial and insurance products.o Trained all staff via new hire programs and continuing education for new products.o Selected to open new facilities – entailed recruiting, hiring, training, and running facility through transition to permanent leadership.o Selected to Def-Con team to identify gaps on low performing programs, develop correction strategy, implement solution (training, staff changes, coaching) to expected results.o Promoted to Corporate Trainer to develop curriculum for branch roll-outs as well as to facilitate and manage high profile program rollouts for both inbound and outbound programs. Show less

McLeodUSA
Jan 1996 - Jan 2002Sales ManagerSALES MANAGERAccountable for recruiting, hiring, training all sales and account management staff for remote sales office. o Increased sales productivity over 60% leading the state (WI) in 1999, 2000 & 2001 for productivity/rep (4 AEs achieved Pinnacle Award for top 1% performance), lowest employee attrition (14% compared to 70% state average), and team quota attainment (116% cumulative quota attainment for 3 years). o Recognized as top sales branch in Eastern Region – Gold Award 2000 Top Sales Manager for exceeding quota and quality metrics (143% annualized quota).o Achieved Pinnacle Award for top 1% for 3 years (1998, 1999, & 2000).o Selected for 1st McLeod Candidate School – 1 of 12 employees chosen (out of 10,000+ employees) for 9 month program to indentify and develop future leaders of the organization.o Requested to provide Management Development program and training for mangers throughout the company related to recruiting, hiring, training, and developing staff. Funnel management, effective coaching, documenting development plans, and retention training development and delivery. Show less

Nextel Partners
Jan 2002 - Jan 2002General ManagerGENERAL MANAGERManaged 3 Direct Sales Teams/Managers, 3 Indirect Sales Teams/Channel Managers, and Sales Support/Order Entry Staffo Facilitated recruitment strategy to drive headcount and retention efforts by decreasing sales rep attrition by 51%o Achieved 101% of target unit sales cumulative through all channels for 2002o Created lost sales reporting and tower deployment assessment business case for CAPEX network expansion for Iowao P&L for State of Iowa: Responsible for managing budgets for CPGA, ARPU, CAPEX, and OPEX targets Show less

Verizon Business
Jan 2005 - Jan 2006Sr Sales ManagerSR SALES MANAGER ENTERPRISE ACCOUNTS - IOWAOversee all functions for sales and marketing division including; recruiting, hiring, training, development, forecasting, funnel management, quota attainment, and metrics reporting.Products sold: MPLS, Dedicated Internet, Dedicated Voice, Managed Services, and CPE.o 898% CPE quota attainment (Cisco) 2M sale with Rockwell Collinso #1 Sales Manager in Corporate West for CPE sales May, 2006.o Largest WAN sale Midwest 2005 – Sauer Danfoss 70+ site International MPLS network Show less

CPI Communications
Sept 2006 - Sept 2010Director of SalesDIRECTOR OF SALES – DIRECT AND INDIRECT CHANNELSResponsible for all sales and support functions for direct and indirect sales channels Products sold: MPLS, VoIP, Dedicated Internet, Ethernet, Dedicated Voice, and Managed Services.o Top 13 Qwest Business Partner 2009 – up from 48 o Exceeded Qwest Partner annual quotas 2006, 2007, 2008, 2009o #1 VoIP Sales 3rd Quarter 2008 - #3 overall in QBPP 2009o CPI Leadership Award 2007

Windstream Enterprise
Sept 2010 - Jul 2012Sr District Dealer ManagerSENIOR CHANNEL SALES MANAGER NE/IAStart-up Indirect Sales Channel for Windstream in Iowa & Nebraska Grew from 0 to 21 Active Selling Agents in two yearso 1st 4 months sold $65K on ramped quota of $14,500o 131% of Quota 2011 – selected as Elite Winnero Won Rookie Agent Channel Manager of the year 2011 – top sales for channelo Key wins MPLS Lite National WANs with Kum & Go and Casey’s General Stores

Cox Communications
Jul 2012 - nowDirector of Learning and Performance - Sales Responsible for collaborating with multiple business units to deliver Learning and Development assets and execution for sales professionals across Cox Communications. Led L&D for the following areas in the past 4 years; Cox Residential (B2C), Cox Business, New Ventures, and Cox Media (B2B). Developed robust onboarding programs with level 4 measurement - won Brandon Hall Bronze award for Advances in Learning Measurement and ATD award for Excellence in Practice. Supported Sales Leadership Academy 6 month extensive program driving EQ, AQ, Business & Financial Acumen, and Executive Presentations and business cases. Built a 4 pillar Manager Track for Coaching, Measuring Metrics & Matrix, Interviewing and Recruiting for Talent, and Fundamentals. Created a University platform for employee development with robust tools, resources and reinforcement materials for behavior change sustainment and KPI achievement. Show less Responsible for Cox Business sales results across 4 sales teams including sales staff, sales support, and alternate channels. Since 2012 managed all sales channels and ancillary support roles including: Inside Sales, Inside Retention, Outside Sales, Outside Retention, Agent, Cox Business Security, Building Access, Account Services, Sales Support Coordinators, Sales Admin, and Strategic Account Specialists.Manage sales department budget for operating expenses, determine appropriate staffing levels (have reduced HC in two outside sales team to drive increased production/head)Worked with multiple markets to define and deploy Sales Support Coordinators - resulting in 70% decrease in YoY ChargebacksCox Business Retail Key Metrics: o MRC increased 46% between 2012 and 2018o Increased retail CIS by 14% in the most mature market in the enterprise 2012-2018o Increased retail service revenue by 29% in the most mature market in the enterprise 2011-2018o Increased install & maintenance revenue by 271% 2012-2018o Worked cross-functionally to develop and implement Outbound Inside Retention Rep pilot to focus on churn and maintaining/growing existing customer revenue. 61% of customers touched by OIRR upgraded/purchased new serviceso Developed and implemented Indirect channel in Omaha (2nd market with official selling agent program) growing revenue from greenfield to securing $66k in annual CIS each year ($428k in annual incremental revenue for 2016)o Reduced customer relationship churn from 1.0% (2012) to .65% (2018)o Reduced MRC churn from .43% (2012) to .25% (2018)o Reduced average monthly MRC churn dollars from $21.3k (2012) to $16.9k (2018) per month increasing retail revenue by 29% over the same time period2018 Cox Business Metrics:o Division increased top line MRC production YoY by $37Ko Increased Rep CIS production/head by 21% YoYo Outside Sales CIS attainment 109% to LRPo .65% customer relationship churn (#1 lowest CRC in all CB Markets) Show less
Director of Learning and Development - Commercial Sales
Jan 2019 - nowDirector of Commercial (B2B) Sales
Jul 2012 - Jan 2019
Licenses & Certifications
- View certificate

Generative AI in Learning and Development
LinkedInFeb 2025 - View certificate

Professional Life Coach Certification and Guide
UdemyApr 2024 - View certificate

Thriving @ Work: Leveraging the Connection between Well-Being and Productivity
LinkedInMar 2023 - View certificate

Diversity, Inclusion, and Belonging
LinkedInMar 2023 - View certificate

Human Centered Design
LUMA InstituteFeb 2024 - View certificate

What Is Generative AI?
LinkedInJun 2024 - View certificate

Diversity Across Generations: Supporting Workplace Inclusion
LinkedInApr 2024
Honors & Awards
- Awarded to Diana TedrowTop 50 Learning and Development Professionals OnCon Apr 2023 https://www.onconferences.com/2023-ld-winners
- Awarded to Diana TedrowATD Award Excellence in Practice Association for Talent Development Dec 2022 ATD’s Excellence in Practice Awards program recognizes exemplary practices in workplace learning and talent development. Awards are being presented for proven practices that meet a demonstrated need, have appropriate design values, are aligned with other talent strategies, and deliver sustained, clear, and measurable results for their organizations.
- Awarded to Diana TedrowBrandon Hall Award Brandon Hall Group Aug 2022 Cox Communications was recently recognized by the Brandon Hall Group, Human Capital Management (HCM) Excellence Awards. We received a Bronze award in Learning and Development: Best Advance in Learning Measurement. The award is based on the learning impact measurement strategy that was implemented for Cox Business Outside Sales new hire program: “CBU – Outside Sales”.
- Awarded to Diana TedrowCox Leadership Academy Graduate Cox Business Mar 2017 Selected to participate in the first cohort for Sales Leadership Academy a 6-month leadership development experience focused on building EQ, Financial Acumen, Business Acumen, Storytelling, Executive Presentations, and strategic business case development. Capstone included a project recommendation for Mentorship and COE program development.
- Awarded to Diana TedrowElite Winner Windstream Communications Dec 2011 Top 1% Sales Recognition/Trip for Indirect Channel
- Awarded to Diana TedrowEndoscopic Regional Sales Professional of the Year - Central Region Ethicon Endo Surgery Jan 2003 Award given due to revenue increase in equipment sold - primarily driven by Laparoscopic Bypass Surgery growth.
- Awarded to Diana TedrowMcLeod Candidate School McLeodUSA 2001 Selected as one of twelve employees in the inaugural cohort - program was focused on building future organizational leadership bench-strength at multiple levels.
- Awarded to Diana TedrowGold Award - Top Sales Manager McLeodUSA Jan 2000 4 managers selected for highest honor for leadership - only 4 managers selected from 21 states/180 managers.
- Awarded to Diana TedrowPinnacle Award - Top 1% - Jan 2000 Top 1% Performance Achievement Award Winners - won for performance as Sales Manager for Commercial Telecommunications sales.
- Awarded to Diana TedrowPinnacle Award - Top 1% McLeodUSA Jan 1999 Top 1% Performance Achievement Award Winners - won for performance as Sales Manager for Commercial Telecommunications sales.
- Awarded to Diana TedrowPinnacle Award - Top 1% McLeodUSA Jan 1998 Top 1% Performance Achievement Award Winners - won for performance as Sales Manager for Commercial Telecommunications sales.
- Awarded to Diana TedrowSales Leadership Council - Cox Business - Selected to provide feedback from the field to Sr Management around compensation, performance management, and on-boarding.
Volunteer Experience
Board Member
Issued by Special Olympics Nebraska, Inc on Jan 2024
Associated with Diana TedrowBoard Member
Issued by Big Brothers Big Sisters of the Midlands on Jan 2013
Associated with Diana TedrowBoard Member
Issued by AIM FOR EXCELLENCE on Jan 2014
Associated with Diana TedrowBoard Member
Issued by Bennington Community Foundation on Jan 2014
Associated with Diana TedrowCommission Seat
Issued by Governor's Appointment to Commission on Child Welfare NE on Jan 2013
Associated with Diana TedrowCo-Chair Membership Committee - WICT Board
Issued by WICT on Jan 2014
Associated with Diana TedrowCBA Scholars Academy - Corporate Mentor
Issued by University of Nebraska at Omaha on Jan 2016
Associated with Diana TedrowCo-Chair Central Region Diversity Council
Issued by Cox Communications on Jan 2014
Associated with Diana Tedrow
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