Tamara Franjić

Experience

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  School of Economics and Business, Sarajevo

  Oct 2013 - Jan 2015

  Junior System Administrator

  - administrative and organizing work- communication with students and faculty staff; helping them to solve problems- maintaining web-site, online classes and schedule of classes for the whole University- setting up IT equipment- help with volunteers

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  EKOPAK - Vašu ambalažu u Ekopak reciklažu

  Apr 2015 - Oct 2015

  Administrative Assistant

  - Graphic Design- Administrator of Web page, Social Media Administrator- Communication with clients and business partners- Documents and texts translation- Finances and payment track- Administrative work (taking phone calls, taking care of Invoices, making certifications, payment confirmations)

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  Planika Flex d.o.o.

  Oct 2015 - Jan 2017

  Marketing Manager

  - Graphic design, creation and publication of all marketing material - Planning and implementing promotional campaigns - Organize, design and control marketing campaigns - Social Media Marketing and Web page management- In store organization and product placement- Employees education on new product arrivals- Communicating with suppliers regarding brand promotions and budgets- Event organization and coordination

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  Inter Cars Bosna i Hercegovina

  Jan 2017 - Mar 2022

  In charge of VIP Premia Loyalty (B2B) platform project development and implementation. Work description: - Coordinating internal resources- Managing project progress and adapt work as required- Ensuring project meet deadline- Managing relationships with clients, stakeholders and developers of platform- Designing and signing off on contracts- Overseeing all incoming and outgoing project documentation- Optimizing and improving processes and the overall approach where necessary- Content creation and improvements Show less • Planning and decision making on yearly marketing budget and department spending, • Designing marketing strategy and implementing it through different departments, office branches and staff,• B2C Project Stakeholder – in charge of Motointegrator project for Bosnia and Herzegovina,• B2B Project Stakeholder – involved in e-Catalogue development and its constant improvement, • Ensuring successful communication of corporate identity, • Suppliers communication and creation of marketing plans for each brand individually,• Planning, implementing and coordinating creative marketing campaigns, • Developing Social Media presence,• Managing company Web page and SEO content,• Tracking effectiveness of all marketing communications,• Filed visits to office branches and customers – support and coordination of work with Sales Representatives,• Design and management of exterior and interior design in line with company standards,• Event organization and coordination – branch opening events, organized trips with customers,• Sponsorship contract decision maker,• POSM placement in branches according to Marketing standards. Show less

  • Project Manager

    Jan 2021 - Mar 2022

  • Project Manager

    Sept 2020 - Mar 2022

  • Head Of Marketing Department

    Jan 2017 - Mar 2022
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  Bartog d.o.o. Trebnje

  Apr 2022 - now

  Marketing Director

  •Led the planning and execution of annual marketing budgets and strategies •Negotiated and collaborated with suppliers to optimize marketing plans and budget allocations.•Set and achieved online sales targets, managing associated budgets to drive digital growth.•Spearheaded innovation and development of new online sales channels, increasing customer engagement.•Managed and coordinated cross-functional teams, ensuring smooth project execution.•Designed and executed targeted marketing campaigns, monitoring performance through detailed analysis.•Directed both B2C and B2B marketing initiatives, driving brand awareness and sales.•Launched and managed new growth projects, including the successful implementation of a loyalty program.•Analyzed sales performance of marketing campaigns using tools such as Google Analytics and Facebook Ads Manager.•Managed the design and branding of branch interiors and exteriors.•Organized and coordinated events such as branch openings, customer prize trips, and industry fairs.•Contributed to strategic decision-making as a member of the management board.•Built and maintained sponsorship and influencer relationships to enhance brand presence. Show less