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Athena Hsu

Athena Hsu

Marketing Assistant

Followers of Athena Hsu180 followers
location of Athena HsuGreater Toronto Area, Canada

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  • Timeline

  • About me

    Digital Account Manager/Project Manager

  • Education

    • University of Windsor

      2012 - 2016
      Bachelor of Commerce - BCom

    • Sheridan College

      2018 - 2019
      Graduate Certificate Marketing Management

      • Establish a professional presence online incorporating the key disciplines of social media, search engine optimization, analytics, online navigation and user experience in order to drive traffic to an organization's website.• Employ digital tools to analyze the effectiveness of a marketing campaign.• Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.• Write a business plan for an… Show more • Establish a professional presence online incorporating the key disciplines of social media, search engine optimization, analytics, online navigation and user experience in order to drive traffic to an organization's website.• Employ digital tools to analyze the effectiveness of a marketing campaign.• Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.• Write a business plan for an entrepreneurial start-up venture.• Develop pricing strategies that take into account perceived value, competitive pressures and corporate objectives.• Evaluate the viability of marketing a product or service in an international market or markets.• Evaluate the results of marketing activities using criteria related to budgeted sales, costs and profits.• Communicate marketing information persuasively and accurately in oral, written and graphic formats. Show less

    • University of Windsor

      2012 - 2016
      Bachelor of Commerce - BCom Business Administration and Management, General

  • Experience

    • Ipsos

      May 2010 - Aug 2012
      Marketing Assistant

      • Prepare mailers and brochures by formatting content and graphics• Assist guest and answer questions during marketing survey events• Entry and format data, information and graphs

    • Starbucks

      Jul 2015 - Aug 2017
      Barista

      • Note orders and serve coffee, food and beverages to guests in a timely manner• Provide good quality customer services by communicating with customers and take feedback• Performing open and close duties including cleaning and set up pastry case, stock inventories• Back up other team members in order to create an efficient workflow• Balance the end of the day till and complete bank deposit forms. - Operate cash register, handling cash, debit/credit/Starbucks card payments

    • Direct Access Digital

      May 2019 - Mar 2020

      • Built campaigns in Social and Google platforms including Facebook,Pinterest and AdWords. Optimized campaign performance to achievebusiness goals with given budgets• Audited and reviewed live ad performance in regards of objectives,and made necessary adjustments• Prioritize and implement PPC campaign, keyword and ad strategiesto improve the quality and quantity of leads generating from all campaigns• Implement website tracking and analytics software to extract insightsfrom the data that is collected.• Conducted post campaign evaluation regarding campaign performance,objectives and KPIs. Provided feedback as requested• Collaborated with account teams to ensure ad performance meets Show less • Built campaigns in Social and Google platforms including Facebook,Pinterest and AdWords. Optimized campaign performance to achievebusiness goals with given budgets• Audited and reviewed live ad performance in regards of objectives,and made necessary adjustments• Prioritize and implement PPC campaign, keyword and ad strategiesto improve the quality and quantity of leads generating from all campaigns• Implement website tracking and analytics software to extract insightsfrom the data that is collected.• Conducted post campaign evaluation regarding campaign performance,objectives and KPIs. Provided feedback as requested• Collaborated with account teams to ensure ad performance meets Show less

      • Junior Campaign Manager

        Aug 2019 - Mar 2020

      • Junior Campaign Manager

        May 2019 - Aug 2019

    • OKD Marketing

      Mar 2020 - now

      • Manage multiple projects/accounts and effectively maintain client relationships for all digital solutions, including website development, SEO, Shopify set up, and email marketing• Working directly with account managers, account executives and clients to provide training and support• Participate in client meetings to develop, execute and provide advice on potential digital advertising opportunities, including website build, email marketing, SEO and SEM.• Responsible for external and internal communications. Work closely with developers and designers to execute web solutions within the project budget and timeline• Analyze website performance using Google Analytics Show less

      • Digital Account Manager

        Nov 2022 - now

      • Digital Account Executive

        Oct 2021 - Nov 2022

      • Account Coordinator - Digital

        Mar 2020 - Oct 2021

    • Evolve Agency Group

      Mar 2020 - now

      • Digital Account Manager

        Nov 2022 - now

      • Digital Account Executive

        Oct 2021 - Nov 2022

      • Account Coordinator - Digital

        Mar 2020 - Oct 2021

  • Licenses & Certifications

    • Hootsuite Platform Certification

      Hootsuite Academy
      Mar 2019
      View certificate certificate

    • Project Management Professional (PMP)®

      Project Management Institute
      Jan 2024
      View certificate certificate

    • Google Ads Search Certification

      Google
      Feb 2020
      View certificate certificate

    • Google Analytics Individual Qualification

      Google
      Sept 2018