Guninder Rekhi

Experience

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  Advance Technology Inc.

  Jun 2008 - Nov 2010

  Sr. Sales Executive
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  ABEC Exhibitions & Conferences Ltd

  Jan 2010 - Nov 2016

  It was a great experience managed a team of 15 to drive the partners to success at Secutech. Had teh opportunity to prepare and adhere to budgets crossing over 2 million CAD. Collaborated marketing strategies with other business units to promote various exhibition projects in all industry sectors. Successfully managed the postings on the most effective digital channels to yield 30% higher results year on year. Understood the industry trends that are affecting the business so that the same can be addressed. Worked on Google Analytics to understand the customer interests on the webpages. Designed strategies to overcome the challenges with the changing market trends and internal change management Show less

  • Country Manager for 'a&s India'

    Jan 2010 - Nov 2016

  • Project Director

    Jan 2010 - Nov 2016
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  Rogers Communications

  Feb 2017 - Apr 2017

  Inside Sales Consultant

  Managed a pipeline of business that was long term and sustainable on Salesforce. Built strong relationships with customers while providing a consultative business approach. Leveraged strong prospecting, account management and closing skills, to achieve monthly, goals and Delivered on sales objectives for the entire Small Business suite of solutions.

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  IoT Events

  May 2017 - Apr 2018

  Conference Sales Manager

  From day one designed and managed Project/Campaign from inception to the execution stage Strategizing ideas, themes, marketing and communication, delivery format and agenda topics that would enhance customer experience. Created feedback surveys to analyze customer expectations and built sponsors profile for more visibility and successful growth at the summits. Develop new procedures to maintain conference timeline, ensure milestones and key deliverables are met by each team. Led and facilitate strategy meetings with internal team and 3rd party vendors and conducted post-event evaluation surveys, to identify areas of improvement, plans & strategies. Show less

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  Info-Tech Research Group

  Apr 2018 - May 2019

  Commercial Director - Marketing

  Planned and executed marketing and operational strategies as per organization goals. Had a amazing experience worked alongside the Commercial VP - Marketing for analyzing data derived from the Partners and clients. Gathered and analyzed key customer and Partner insights, to follow-up and fulfill their expectations. Was successful in soliciting new business opportunities for sales team by exploring data from across North America. Also worked with analysts and production team to design content for internal events and LIVE event. Show less

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  SOTI

  Jun 2019 - Jul 2020

  Global Marketing Manager

  Drove the right “Go to Market” strategy and marketing mix (pricing, promotion, place, product, channel placement) to ensure assigned categories meet their sales and financial objectives. Had a great opportunity to collaborated with the Digital team to develop strategies for better Partner/Channel experience and targeted landing pages. Was able to developed quarterly marketing and event participation plans for customer outreach and lead generation for Partners/Channel. Also managed the Channel Partner Program “SOTI Altitude” to increase partner engagement and development for over 4000 partners across the world Show less

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  KSG Exports & Imports

  Aug 2020 - Jan 2021

  Entrepreneur
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  Macro

  Dec 2020 - now

  • Sr. Director of Client Success

    Oct 2024 - now

  • Director of Client Success

    Dec 2022 - now

  • Sr. Client Success Manager

    Dec 2020 - Oct 2024
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  Genesys

  Jan 2021 - May 2022

  Partner Marketing Advisor North America

  Working with Partners to help design a GTM strategy with reference to their sales and marketing goals. Complete assistance on how to use the Genesys Partner Marketing Central platform. Guide and promote the use of tools within the platform to help them better navigate their campaign objectives. Assist with the strategy design stage and then help implement the campaign, (coordination with 3rd party agencies if required). Look over the smooth execution of the campaign and assist in follow up activities to drive sales opportunities. Assist in digital as well as physical campaigns such as Social Syndication, Email nurture drip, Webinars, roundtables, Lunch and learn, exhibitions, conferences, content Syndication etc.. Show less