Laura Griffith

Experience

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  Temperley Fashion House

  Jun 2008 - Jul 2008

  Studio Intern

  - Assisted with the design development of Temperley’s A/W collection.- Liaised with stockists and arranged orders. Quality-Checked garments and organized shipping to department stores and boutiques such as Harrods and Selfridges.- Dealt with new stock and production room tasks such as sourcing and preparing patterns.- Helped organize events such as ‘Alice in Wonderland’ as seen in Vogue.Employer:Alice TemperleyLocation:London, United KingdomTemperley Fashion House.Londsale Estate 6/10.Notting Hill.w16 Show less

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  Goodley PR Ltd

  Jun 2008 - Jul 2008

  PR Assistant // Studio Intern

  Responsibilities:Selecting outfits on request for certain fashion shoots and press releases.Help promote and showcase clients such as Mango, Future Classics, St.Tropez and Custo Barcelona.Handling reservations and telephone calls from clients, fashion buyers, press, stylists and celebrities.Help publicize information to the press/general public and sustain organization in upcoming fashion shoots and press eventsMaintaining accurate deadlines.Organize stock and dispatch deliveries. Show less

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  Debenhams

  Sept 2008 - Mar 2009

  Fashion Sales Assistant

  - Delivered excellent customer service and maximized selling opportunities. - Supported all customers during their shopping.Maintained excellent merchandising standards and product availability in a fast paced environment.- Built up product knowledge within merchandise.- Opened store cards, carried out stock checks and maintained a good relationship with other staff to enable good teamwork within department.- Completed sales using POS terminals and followed sale procedures.

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  SPORTSVISION LIMITED

  Jun 2010 - Aug 2010

  Relentless Festival Teamer/Site Production

  - Promoted Relentless events such as BOARDMASTERS and NASS. - Flyer promoting and marketing. - On-site festival production at Watergate Bay, Newquay.

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  Mambo Surf Deluxe

  Aug 2011 - Sept 2011

  Freelance Textile/Print Designer

  - Submitted fabric and garment designs for Spring/Summer 2012 collection.

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  Dorothy Perkins, Arcadia Ltd

  Sept 2011 - Oct 2011

  Design Assistant

  - Worked closely with the Print Designer and Design Team to develop prints for DP's Spring/Summer 2012 collections. - Edited artwork for production and communicated with suppliers regarding artwork requirements. - Created trend conformation boards, compiled colour palettes and sourced colour swatches / garments. - Gained an understanding of the commercial printing process in a fast-pace industry, re-working artwork in line with limitations. - Developed knowledge of tech packs, range planning and fabrics. Show less

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  Mirjam Rouden

  Oct 2011 - Nov 2011

  Design Assistant

  Worked to the highest professional standards. Produced professional printed textile samples for international sale. Developed CAD skills producing seamless repeats. Hand painting onto fabrics using dyes. Washing and finishing of the printed silks, mounting designs and preparing the collection for New York trade shows.- Produced hand painted samples for international sale.- Created intricate screen designs and samples based on animal prints.- Designed animal, flower and ethnic textile prints for reputable fashion and interior client companies.- Developed my skills in Screen Printing / Acid & Procian Dyes / Discharge / Foiling / Hand Painting and Drawing / Digital Printing Technical Knowledge. Show less

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  Eyefix Designs

  Nov 2011 - Dec 2011

  Archive Print Assistant

  - Assisted textile consultants in preparing artwork for international sale - Scanned and reworked vintage prints into repeat artwork using Adobe Photoshop. - Organized textile archives and prints in the showroom to put forward for meetings. Preparing print collections for client meetings such as Oysho and GillyHicks.- Designed yardage and placement prints for international sale.

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  Hallett Retail

  Dec 2011 - Mar 2012

  NewLook Concessions

  - Visual Merchandising and stock replenishment. In-season performance - monitoring and forecasting weekly sales. Re-planning the shop floor with correct stock. Meeting Customer needs with great customer service.- Promotion planning and markdowns. Completing deliveries on time. All other admin ad-hoc duties.

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  SLDF

  Aug 2012 - Dec 2012

  Guest Designer

  I was invited by Sri Lanka’s prestigious Academy Of Design in Colombo to share my knowledge with BA Design Students and produce a range of products for the Island Craft Project in Sri Lanka’s Design Festival 2012. I explored the rich cultural traditions of Sri Lanka’s textile heritage whilst bringing awareness to its capability and commitment to sustainable and ethical practice. As part of the DFSD team my work helped to restore livelihoods in war-affected areas through design, collaborating with the fashion students and involving the skilled practice of local batik artisans. Design for Sustainable Development (DFSD) is a non-profit venture conceptualized by the Academy of Design (AOD), that forms part of the academy’s dedicated social mission. The project recognizes and realizes the role of the island’s dynamic traditional handicrafts, in the socio-economic development of Sri Lanka. Working with communities across the island, the project links the skills of practicing artisans with the growing tourist and boutique hotel markets through a process of fresh and innovative co-design and the creation of contemporary craft products.I produced two printed collections consisting of a nautical inspired batik collection of printed scarves, sarongs, bags and handmade rope jewellery for a global market exhibited at SLDF. Also collaborating with UK Designer Lucy Standing on a commissioned batik collection for Sri Lanka Airways.We liaised with artisans and local factories to meet production deadlines and helped run, organize and dress backstage at fashion shows in Galle and Colombo.The work we produced with the local batik artisans provided creative solutions and inspiration that will create a new dimension in Sri Lanka's local craft industry that I believe is fundamental in supporting Sri Lanka’s economic development in the 21st Century. Show less

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  L'Oreal Melbourne Fashion Festival

  Feb 2013 - Mar 2013

  Backstage Assistant for Camilla Franks Womenswear

  Assisted in backstage preparations at Melbourne's prestigious Fashion Festival.Dressing and organizing models backstage for SS13 prestigious Australian Designer Camilla Franks.

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  Muther Of All Things

  Jun 2013 - Jun 2013

  Design Assistant

  M.O.A.T Clothing Apparel.Short insight working for surf apparel company ‘Muther Of All Things’ an innovative Australian brand fusing fashion and function. Edited artwork, assisted in creating tech packs and new graphic print designs for innovative neoprene collections in Wetsuits and Rash Vests.

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  Presfast Pty Limited

  Jul 2013 - Aug 2013

  Print Factory Attendant

  Assisted in the physical factory work of creating high-resolution promotional work. Prepared professional point of sale and cardboard engineered solutions to maximize campaign success for various companies in Australia.

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  Longina Phillips Designs Pty. Ltd.

  Aug 2013 - Aug 2013

  Print Design Internship

  Created prints for a range of trend driven design briefs for LPD’s In-House collection.I interpreted trends through hand drawn original artwork and use of Photoshop with a graphics tablet. Assisted also with partnering fashion studio, Sara Phillips, in production and research. Undertook sales trips and met with clients such as Speedo, Seafolly and JETS Swimwear.Produced key yardage print designs selected for sale and production.

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  GDR Creative Intelligence

  Mar 2014 - Sept 2016

  As part of the research team, I am responsible for researching and writing trends and insights that I believe will shape the future of the retail industry. My articles were published in a quarterly trends publication, The Global Innovation Report, and on GDR's digital platform.● Responsible for researching innovations across multiple sectors and channels: Combining desk-based research skills, expert interviews and attendance at industry events to stay up-to-date.● Content creation: Created long/short-from copy for print and digital, paywalled clients-only platform and public marketing site. SEO-rich blog posts informed by keyword search, driving site traffic to company’s services on main website. Visual storytelling with use of galleries, GIFs and infographics.● I managed GDR's social media platforms - engaging with and monitoring the social media audiences on a daily basis. I was responsible for updating and creating content across all sites and implementing digital marketing and weekly content strategies.● Writing: Producing clear, concise and insightful content for a business audience. Framing industry developments through the eyes and concerns of our clients. Synthesizing complex issues into easy to understand copy, from 50-1000 words. Working to production deadlines.● Answered client briefs: Curating existing content, undertaking additional research and contextualizing industry issues to answer specific client queries. ● Pitching and presenting: Regularly pitching content to GDR's Insight Director and Research Team, representing GDR to agencies and clients at industry events.● Established and maintained relationships with creative agencies across the globe & some of the best design agencies to ensure GDR had insider access to brilliant work and can connect clients with experts who are able to meet their creative needs. ● Bespoke client research projects; created reports such as keynote presentations, city guides and retail safaris. Show less Responsible for researching and writing content for the quarterly Global Innovation Report and the digital platform.I use advanced research skills to identify creative innovation worldwide in order to compile and write case studies, including visual support, for GDR’s quarterly publication and online platform, with strong emphasis on commercial outcome. I am responsible for compiling and writing a selection of features, both short snippets and longer essays in GDR’s house style and prepare them for proofing and layout. For these features, I receive my own byline. To inform my work, I regularly interview experts in their field, attend industry events and visit new store openings. I read a wide-range of material across global online and print media to gather case study information and background information on industry developments as relevant for GDR’s knowledge and trend analysis.I report on research progress directly to our Production Editor, through individual meetings, and as part of team meetings, and participate in team discussions to determine trends/themes for the GIR, bringing information and insights from individual research. A key part of my role is maintaining existing relationships and establishing new connections with some of the best design agencies in the world to ensure we have insider access to brilliant work and can connect our clients with agencies who are able to meet their creative needs. Show less I helped the GDR team build and launch GDR's industry-leading digital platform, to allow GDR's clients to browse the best trends, insight features and case studies from our extensive catalogue and then build shortlists and workgroups to share relevant and useful content with their colleagues.I was responsible for uploading and contributing to copy and research for GDR's digital platform that showcases over six years of innovation and insight into the retail industry - sourced from GDR's Global Innovation Report.I assisted with updating the extensive research database via CMS, along with other general admin tasks such as image alterations and adjustments on Photoshop. Show less

  • Trends and Innovation Researcher

    Dec 2014 - Sept 2016

  • Junior Innovation Researcher

    Apr 2014 - Dec 2014

  • Digital Content Administrator

    Mar 2014 - May 2014
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  Rio 2016 - Comitê Organizador dos Jogos Olímpicos e Paralímpicos

  Aug 2016 - Sept 2016

  Press Communications Coordinator

  I helped assist the Press Operations team for the Paralympics Rio games 2016.The Press Operations was responsible for planning, delivering and managing all services and facilities for 2,200 accredited written and photographic press, and non-rights holding broadcasters.I assisted the Paralympic accredited press in all press areas and facilities at the Olympic Park competition venues - with the majority of my shifts helping out at the Wheelchair Tennis and 5-a-side Football.

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  Island Spirit

  Jan 2017 - Nov 2017

  Marketing and Sales Executive

  I worked as a Marketing Manager and Brand Ambassador for the island-based travel agent and World Fair Trade Organisation (WFTO), Island Spirit. Island Spirit provide tailor-made holidays for eco-conscious travellers in Fiji, Sri Lanka, Vanuatu and Barbados. Working closely with the Founder in a varied and challenging role, I took responsibility for all communications projects, sales, and marketing activities: • Involved in the creation of unique content for Island Spirit's social media and digital marketing content - developing engaging, rich content across multiple platforms and channels. • Island Spirit website and blog management - Coordinated and created blog posts (WordPress), wrote compelling copy for the website and landing pages.• Direct marketing for sales – Social Media marketing (incl. Google Adwords) and scheduling (Hootsuite), produced newsletters and email marketing campaigns (MailChimp). • Advertising – copywriting, pitching to newspapers and magazines. Wrote and distributed seasonal press releases on eco island-based travel tours to trade & consumer press• Produced weekly analysis of marketing data, (Twitter or Google Analytics) & assisted with SEO initiatives• Produced inspiring content for marketing purposes such as social media graphics (Adobe Illustrator), video production and editing (Filmora), and photo editing (Adobe Photoshop).• Liaised daily with clients interested in responsible travel tours• Public speaking at industry events - Visited universities across the UK to promote Island Spirit adventure toursIn February I travelled to Fiji to be involved in local project work with island groups in the South Pacific such as coral gardening and marine conservation projects.I designed a new range of unique South Pacific Fair Trade accessories alongside female Fijian artisans to sell on Island Spirit’s online shop. Involved in selling and marketing these products to high-end boutiques in Fiji and Australia. Show less

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  Coalition Event Services Ltd

  Nov 2017 - Feb 2018

  Brand Ambassador

  Various Brand Ambassador roles around the South West. In particular marketing work for Virgin Holidays.

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  SOCIAL WEB TECH LIMITED

  Jan 2018 - Jul 2018

  Marketing Manager

  Responsible for coordinating the successful rollout of a new marketing campaign for a mobile app. Involved in:• Managing and coordinating groups of street team brand ambassadors and leaflet distributors. • Demonstrating the product at retail locations around Bristol.• Creating email marketing campaigns; Designed marketing collateral such as leaflets and press packs. • Built and monitored social media campaigns.• Provided general office admin support and lead the app’s PR and Customer Service help desk. Show less

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  Bestival

  Mar 2018 - Sept 2018

  Bestival Team 2018 - Marketer

  Worked closely with the lovely team at Bestival HQ to promote to most colourful show on earth!

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  Portobello Tents

  Jul 2018 - Aug 2018

  Interior Design Team Member - Glamping

  As part of the Interiors team I was responsible for dressing and finishing VIP glamping interiors to the high standard Portobello Tents are known for across the Festival industry and at prestigious UK events this Summer.

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  CT Agency

  Sept 2018 - Jun 2020

  Brand Representative

  Freelance part-time as a Hostess and Brand Ambassador in nationwide events for brands such as Virgin Holidays and Google. Providing a professional, engaging and friendly attitude I converse with VIP guests, the general public, and customers in in-store events working to sales targets or assisting campaigns. Most recently worked for the Google Cloud Next Conference and the London NFL Games.I Provide professional support for promotional teams (various agencies) at events needed for Conde Nast, SEE Tickets, UK store openings and most recently the NHS. Conducting myself in a professional manner and interacting with the general public. Show less