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Fanny Glagow

Fanny Glagow

International Customer and Trade Marketing (student/ intern)

Followers of Fanny Glagow589 followers
location of Fanny GlagowBerlin, Berlin, Germany

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  • Timeline

  • About me

    Director Brand & Communications Strategy at S-Communication Services I loves #branding #data #design #sustainability #DEI #psychology

  • Education

    • London Metropolitan University

      2012 - 2013
      Master of Science (MSc) Consumer Psychology Distinction

      Activities and Societies: Course Representative Consumer Environment, Organizational Culture and Change, Motivation and Leadership, Consumer Psychology and Marketing, Statistics and Research, Creativity and Innovation

    • Fachhochschule für Technik und Wirtschaft Berlin

      2006 - 2009
      Bachelor of Arts (BA) Business Communication Management 2:1 (very good = 1,47)

      Activities and Societies: AIESEC Berlin, Head of Marketing Marketing Management, Advertising and Communications, Sociology and Psychology

  • Experience

    • Audi AG

      Sept 2008 - Mar 2009
      International Customer and Trade Marketing (student/ intern)

      Audi TV, Audi Showroom, Audi MagazineCreative Concepts and Programme Planning for Audi tv clips, Tracking Online Traffic, Concept and Production of Audi showrooms trailers, Editorial support for Audi magazine

    • MetaDesign AG

      Oct 2009 - Dec 2011
      Brand Consultant

      Strategic Brand Management for key account VolkswagenBrand Identity (Positioning, Values, Look & Feel), Brand Architecture, Brand Workshops, Brand Communications, Naming and Claims, Market and Trend Research

    • London Metropolitan University

      Jan 2012 - May 2013
      M.Sc. in Consumer Psychology

      What affects consumers' decision-making? Why do people buy what they buy? What is the interrelation between consumer identity and brand personality?Projects: The Impact of Consumer Environments on Consumer Behaviour, Measurement of Online Consumer Experiences, Why Focus Groups can kill Innovation Processes

    • GfK, London

      Jun 2012 - Sept 2012
      Market Research Assistant

      Quantitative/Qualitative Market Research for clients RIM, Vodafone, TalkTalk UK, GoogleBrand/Communications Tracking, Data Processing, Market and Trend Analysis

    • Kleiner und bold GmbH

      Jun 2013 - Jul 2014
      Brand Consultant

      Strategic Brand Management for B2B brands SCHOTT, Jenoptik, tremco illbruck, StoBrand Strategy, Brand Communications, Employer Branding, Corporate Publishing, Service Design

    • Interbrand

      Jan 2014 - Jan 2014
      Strategy Consultant

      Brand Positioning of LSG Skychefs (Lufthansa Catering)

    • GeSK GmbH

      Oct 2014 - Aug 2015
      Brand Consultant

      Strategic communication concepts, Press relations with lifestyle and special interest media in DACH and UK market (B2C + B2B), Writing and distributing press releases, Concept and organising press events and conferences, Content creation for social media and corporate blogs

    • Macromedia Hochschule für Medien und Kommunikation

      Mar 2015 - Feb 2017
      Dozentin

      Freelance Lecturer for Brand Psychology

    • S-Communication Services GmbH

      Aug 2015 - now

      Marken- und Strategieberatung für Kunden der Sparkassen-Finanzgruppe Entwicklung Marken- und Kommunikationsstrategien, Kampagnenkonzeption, Veranstaltungskonzeption, Content Marketing, Projektleitung, KundenberatungThemenfelder: Wertpapiere, Payment, Online-Banking, Nachwuchskunden, Private Banking, Versicherungen, Privatkredit

      • Director Brand & Communications Strategy

        Jul 2022 - now

      • Senior Expert Strategy

        Jun 2021 - Jun 2022

      • Senior Beraterin Strategie

        Feb 2017 - Jun 2021

      • Kommunikationsberaterin

        Aug 2015 - Feb 2017

  • Licenses & Certifications