Raymond Laning

Experience

• 

  Mackinnon's Wine Warehouse

  Jul 2008 - Aug 2009

  Assistant Manager

  • Significantly expanded craft beer department sales and selection• Responsible for new wine, beer, and spirits product line acquisitions

• 

  Gordon's Fine Wines & Liquors

  Aug 2009 - Aug 2011

  Manager

  • Oversaw the efficient operation of a multi-million dollar wine and spirits retailer• Increased sales over 20% in responsible departments over the previous year• Organized successful major multi-distributor tasting events

• 

  Sheehan Family Companies

  Jan 2011 - Nov 2018

  • Oversaw sales of 14 distinct Importer and Brewer portfolios comprising hundreds of distinct brands (12% Imports, Shelton Brothers, B. United, The Bruery, Mystic, etc.)• Responsible for an average annual sales volume increase of over 30% and commensurate annual profit increases.• Assembled and manage a team of highly skilled, 100% Certified Cicerone Specialty Portfolio sales reps.• Responsible for training Craft Brewers Guild general sales force in product knowledge.• Produced a weekly e-mail marketing newsletter that averages a 54% open rate (compared to an industry average of 19.4%). Show less

  • Brand Manager

    Feb 2016 - Nov 2018

  • Blueprint Spirits Boston Sales Manager

    Aug 2014 - Feb 2016

  • Specialty Portfolio Area Sales Manager

    Jan 2012 - Feb 2016

  • Specialty Portfolio Consultant

    Jan 2011 - Jan 2012