Lakshmi Apurva K

Experience

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  Cognizant Technology Solutions

  Jun 2010 - May 2011

  Programmer Analyst Trainee

  • Effectively contributed as a Core developer in the project - “Merlin Systems” in BFSI sector

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  Business of Ideas

  Dec 2011 - Jun 2012

  Media Consultant- Intern

  This project tickled my innovative and marketing side as it gave me challenging opportunities like:(i) Focussing on Individuals Segment for Communication of Tata Nano. Was a part of the video made to promote Tata Nano.(ii) Functioned as the Product Placement in-charge for the Promotional video shoot on the same by Director Vetrimaran and Actor Dhanush(iii) Designed promotion strategies for the new positioning of Reliance Jewels for Reliance Retail(iv) Drafted destination marketing strategies of Singapore and Macau for Times of India(v) Conducted an analysis of the brand positioning to perform brand integrations and executed Famina Miss India for Times of India for the year 2012(vi) Marketed Movies like Jodi Breakers, Teri Meri Kahani, Ishaqzaade, English Vinglish and Ek Tha TigerAll these projects collectively taught me the art to present my Idea to the client in an innovative way. It also gave me a platform to execute my Ideas within the given timelines and resources. Show less

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  Ingersoll Rand

  May 2013 - Oct 2014

  • Handled South Indian geography for post-sale services and service related up-selling• Increased net promoter score • Managed competitive Strategy roadmap projects for South Zone• Identified strategic positioning in the market with respect to competitors

  • Assistant Service Manager

    Apr 2014 - Oct 2014

  • Management Trainee

    May 2013 - Apr 2014
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  Vodafone

  Oct 2014 - Aug 2017

  • Executed practice wide strategy engagement planning in potential accounts for Non- Mobility segment• Led and supervised account managers to identify potential accounts• Directed, planned and implemented policies, objectives, & activities of organization or business to ensure continuing operations to maximize returns on investments• Developed marketing functions to identify key marketing strategies for successful customer acquisition and sales growth • Oversaw customer life cycle management by managing PAN India telecom needs of large MNCs• Coordinated with cross functional teams and increase product penetration & revenue enhancement while improving overall customer experience

  • Product Manager- BDM

    Mar 2017 - Aug 2017

  • National Account Manager

    Oct 2014 - Mar 2017
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  HDFC Bank

  Oct 2017 - May 2018

  Senior Manager- Banking

  • Performed as a Financial Consultant for corporates and High Net worth Individuals• Identified key accounts & strategically secure profitable business by building relationship with decision makers • Interacted & developed rapport with all external/internal constituents of client at all levels for maximum client retention • Built and maintained long-term professional relationship with Elite clients & assisted them with wealth advisory solutions

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  Pakka Local Ideas (E-Commerce Start-up)

  May 2018 - Nov 2020

  Founder & CEO

  • Spearheaded business and financial models and developed strategic roadmap• Engaged in Financial optimization, profit and loss Management, proof of concept and unit economics advancement• Built website, new product development, product lifecycle and seasonality management• Managed Business ops, Customer profiling and lifecycle management• Built, designed and launched product wise creative strategies and digital marketing campaigns• Managed delivery of projects across complex matrix, cultures and age groups• Oversaw hiring, training and supporting a team of marketing and sales executives Show less

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  Vodafone Idea Limited

  Dec 2020 - May 2022

  AGM- Strategic Account Management- Enterprise

  • Gathering, analyzing & understanding customer needs with an outside in approach and developing need based go to market strategies• Proactively making recommendations to enhance customer satisfaction, elevate operational effectiveness and continuous improvement efforts to obtain optimal results• Improving customer experience by consultative selling and managing segment relationship with CXOs of portfolio• Generating revenue by cross and upselling while protecting existing revenue• Collaborating with support functions and stakeholders in terms of service, billing and product• Excellent presentation skills to present key data to both internal and external leadership teams• Providing key support in governance meetings to implement change management initiatives at circle level Show less

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  PhonePe

  Jun 2022 - now

  Enterprise Account Manager- Alliances and Partnerships

  • Heading the Region of AP&T in the Regional Enterprise Segment with a portfolio of a Monthly Revenue of 550 Cr. • Developing and Maintaining relationships with premium merchants in order to create and augment strategic partnerships in offline and online payment solutions, ONDC, Payment gateway, state of the art integrated payment solutions, Devices which include EDC machines and Smart speakers• Understanding existing payments infrastructure of merchants along with their pain points in order to provide the ideal solution with a consultative selling POV.• Providing a holistic digital payment and shopping experience for premium merchants Show less