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Marcelle Novelli

Marcelle Novelli

Graphic Design & Communication Intern

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location of Marcelle NovelliNetherlands

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  • Timeline

  • About me

    Brand, Experience, Design | Building a unified brand at BYBORRE®

  • Education

    • Erasmiaans Gymnasium

      2006 - 2012
      Pre-University Diploma

      Activities and Societies: Mentoring and intermediating junior students, graphic design for school newspaper 'Tolle Lege!', set design for school play 'Kweekvijver' and promotion of school events.

    • Amsterdam Fashion Institute

      2014 - 2020
      Bachelor's degree Fashion & Textile Technologies (Fashion & Branding)

      Concept design, brand strategy and brand identity development. Specialisation in BRANDS & INNOVATION – a curriculum that focuses on researching shifting paradigms in society (technology, economy and social-cultural patterns) and developing future-proof brand concepts and prototypes that anticipate on the changing relationships between producers, products and consumers.Extra-curricular reality education program 'iNDiViDUALS': Brand Manager at AMFI’s in-house fashion brand. Bridging the… Show more Concept design, brand strategy and brand identity development. Specialisation in BRANDS & INNOVATION – a curriculum that focuses on researching shifting paradigms in society (technology, economy and social-cultural patterns) and developing future-proof brand concepts and prototypes that anticipate on the changing relationships between producers, products and consumers.Extra-curricular reality education program 'iNDiViDUALS': Brand Manager at AMFI’s in-house fashion brand. Bridging the Brand, Design and Production decisions to create products and concepts that explore the future of sustainable fashion.Extra-curricular reality education program 'byAMFI Statement Store': Creating thought-provoking store concepts and organizing in-store events to showcase student work and encourage dialogues that seek to challenge the status quo across the interconnected world of fashion. Show less

    • Universiteit van Amsterdam

      2012 - 2014
      Propedeutics Media & Culture (Specialization New Media)

      Activities and Societies: Study Association Off-Screen, Promotions Committee. Film and cross-media studies focussing on audio-visual and digital culture. Tackling broad questions about the cultural origin of media, new media developments and their effects on user/viewer behavior and tastes.

  • Experience

    • Amsterdam Fashion Week

      Jan 2014 - Aug 2014
      Graphic Design & Communication Intern

      Assisting in the design of OOH advertising material, signage (print and digital), and communication assets for the 21st edition of Fashion Week – all in line with the corporate brand guidelines of sponsor Mercedes-Benz – as well as creating website and social media content prior to and during Fashion Week.

    • Amsterdam Fashion Week

      Jan 2015 - Jul 2016

      Designing OOH advertising material, signage (print and digital) and communication assets for the 23rd and 24th edition of Fashion Week – in line with corporate guidelines of sponsors Mercedes-Benz and Vodafone – as well as backstage/frontstage photography during the event.

      • Backstage Production Coordinator

        Jul 2015 - Jul 2016

      • Graphic Designer & All-Round Creative

        Jan 2015 - Jan 2016

    • Amsterdam Fashion Institute

      Nov 2015 - Jul 2016
      Designer byAMFI Statement Store

      Creating store concepts and organising in-store events for the byAMFI Statement Store.

    • HTNK Fashion recruitment & consultancy

      Sept 2016 - Feb 2017
      Branding & Production Intern

      Creating branding and communication assets for the agency’s online/offline channels and assisting in the creative production of Amsterdam-based events Global Denim Awards and Lichting, which celebrate progressive design and emerging talent in the (Dutch) fashion/denim industry.

    • Marcelle Novelli

      Feb 2017 - Jul 2021
      Brand Designer & Art Director

      Creating a refreshed brand identity for the Amsterdam Fashion Institute (Amsterdam University of Applied Sciences), building a modular template system that ensures a unified brand language across content formats, making a short film in which designers reflect on the challenges of graduating during a pandemic, and leading the creative execution of the 2021 graduation show.

    • INDiViDUALS STUDIO

      Sept 2018 - Feb 2019
      Brand Manager

      Leading the Brand department of AMFI's in-house fashion brand. Bridging the Branding, Design and Production decisions to create products and concepts that explore the future of sustainable fashion.

    • BYBORRE

      Jul 2021 - now

      Working closely together with Impact, Product, Operations and Commercial departments to optimize brand touch points across the entire customer journey. Designing for physical and digital brand experiences to strengthen brand perception and conversion. Building design systems to improve workflow efficiency and create a unified brand language. Guarding brand standards to ensure quality and consistency throughout all touch points.

      • Brand & Experience Designer – Leading Brand

        Feb 2024 - now

      • Brand & Experience Designer

        Jan 2023 - Feb 2024

      • Brand Designer

        Jul 2021 - Dec 2022

  • Licenses & Certifications