Alec Gordon

Experience

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  Shula Burger

  Jun 2017 - Aug 2017

  Cashier

  I worked as a cashier and food runner for Shula Burger, a burger restaurant in Delray Beach, Florida. As a cashier, I collected payments by accepting cash, check, or charge payments from customers; I also made change for cash customers. As a food runner, I delivered food from the kitchen to customers seated at their table. In addition, I maintained a safe and clean working environment by complying with procedures, rules, and regulations.

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  Camp Takajo

  Jun 2019 - Aug 2019

  Camp Counselor

  I was a summer camp counselor at Camp Takajo, an all-boys sleep away camp in Naples, Maine. I was a Basketball counselor and coach for eleven and twelve year-old boys. It was a great experience to live in the bunk with the campers, coach and teach them on the basketball court, and grow as an individual with major responsibilities.

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  Vegas Golden Knights

  Mar 2020 - Jun 2020

  Internship - Ticketing and Sales Team

  [CANCELLED]Selected as a Ticketing and Sales Intern for the Vegas Golden Knights; program cancelled due to COVID-19.

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  Wave Sports + Entertainment

  Jul 2020 - Dec 2020

  Internship - Strategy & Operations Team

  • Conducted market research on YouTube to determine potential partners, competition, and content strategy for WAVE.tv• Analyzed YouTube viewership trends, content/fan interactions, and subscriber demographic data for other YT channels• Presented final strategy presentation on WAVE.tv’s YouTube implementation for Director of Strategy

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  Kansas City Chiefs

  Jul 2020 - Nov 2020

  Mentorship - Partnership Development Team

  • Analyzed #MLSisBack tournament partnerships to discover potential new partnerships for the Chiefs• Utilized Sponsor United to research the Quidel-Pac 12 partnership and found contact information for the “LinkedIn Top Startups 2020” • Gave strategic recommendations for Chiefs partnerships after reviewing information on revenue-loss for companies from the fallout of COVID-19 on the college football landscape• Utilized Sponsor Atlas to evaluate the partnerships between NFL athletes injured in the 2020-21 NFL season and respective brands• Created a pitch deck outlining and detailing an extensive partnership between the Chiefs and several well-known companies• Used Sponsor Atlas to conduct research on NFL partnerships to determine strengths/weaknesses of partnerships and provided opportunities/threats for Chiefs partnerships Show less

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  Washington University in St. Louis - Olin Business School

  Sept 2020 - May 2021

  • Evaluated the assignments and projects of 40 students in a semester-long sports business class• Outlined class material and documented participation and attendance biweekly • Evaluated the assignments and projects of 40 students in a semester-long sports business class• Outlined class material and documented participation and attendance biweekly • Evaluated the assignments and projects of 40 students in a semester-long sports business class• Outlined class material and documented participation and attendance biweekly

  • Teaching Assistant, Sports Management

    Jan 2021 - May 2021

  • Teaching Assistant, Sports Business Analytics

    Jan 2021 - May 2021

  • Teaching Assistant, Business of Sports

    Sept 2020 - Dec 2020
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  Los Angeles Football Club (LAFC)

  Oct 2020 - May 2021

  • Lead team of 7 students in a 5-month research project with Los Angeles Football Club (LAFC)• Met bi-weekly with LAFC's Corporate Partnerships team and pitched companies primarily in the financial services, cryptocurrency, athletic wear, and wine industries• Gave final project presentation revolving around a potential stadium rights partnership with Coinbase & Nintendo • Utilized Zoomph AI data to tag corporate 5,000 partnership mentions and evaluate the reach of each asset• Assessed visual mention to determine the feasibility of assets’ exposure and calculated the ROI for each partnership• Used Tableau to create key takeaways from asset tagging sheet and presented findings to LAFC

  • Project Manager - Corporate Partnerships

    Jan 2021 - May 2021

  • Research Assistant - Corporate Partnerships

    Oct 2020 - Jan 2021
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  Business of Sports Society (BOSS) - Washington University in St Louis

  Oct 2020 - May 2022

  • Collaborated on sports consulting project for the St. Louis Blues by evaluating best practices in the sports podcast industry and applying key listener statistics and behavioral data to inform new marketing and content strategies; presented recommendations to team's CEO and executives• Awarded 1st place in the 50/50 Paragon Marketing Case Competition for presentation on post-pandemic sports operations and strategies• Performed on-site analysis of venue operations (food & beverage, fan entertainment, etc.) at inaugural St. Louis Battlehawks game (XFL), reporting key findings and observations to team President• Researched financial, social media, voting, and attendance data in regards to the factors involved with the decision of the Big Ten and Pac-12 to postpone their 2020 football season; article containing research was published in Forbes online by Dr. Patrick Rishe• Synthesized 9+ hours of guest speakers’ material and outlined key discussion points for instruction by Dr. Rishe• Identified 193 high schools across 12 US cities to enhance targeted marketing strategy for student's participation in "Dr. P’s Sports Business Boot Camp" Show less

  • Research Assistant and Project Manager

    Feb 2020 - May 2022

  • Vice President of Professional Activities

    Oct 2020 - May 2021
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  Wasserman

  Jun 2021 - Aug 2021

  Marketing Intern - Brands & Properties Division

  • Completed a 10-week marketing internship in the Brands & Properties division on the Wells Fargo account• Researched brand activations and sponsorships between various sports leagues/teams/brands and traditional banking, credit card, and mobile payment companies (ex: Citi, MasterCard, Truist, PayPal, Venmo)• Examined the NIL (Name, Image, and Likeness) landscape for collegiate athletes and potential ways for Wells Fargo to integrate with athletes • Assisted with the creation of Weekly/Monthly Sponsorship & Experiential Reports for the Wells Fargo team• Analyzed the Dunkin/Celtics contract; conducted valuation metrics and noted brand assets• Presented a 45-minute team project on the proliferation of women-led sports media companies to members of The Collective, Wasserman’s women’s sport-focused division, along with strategic recommendations as to how The Collective could partner with the top-rated companies Show less

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  Wasserman

  Jan 2022 - Apr 2022

  Marketing Intern - Properties & Media Division

  • Completed a 15-week marketing internship in the Properties & Media division under the leadership of Dean Jordan, Wasserman’s Managing Executive of Properties & Media• Analyzed 5 years of Nielsen data on NBC & FOX channels to assist in ROI calculation for their NASCAR partnerships• Calculated total viewership numbers and demographic statistics for 7 years of Pac-12 and Big Ten conference games• Conducted audits of weekly NFL games to determine the frequency and timing of specific brand commercials• Contributed 3-5 ideas on partnership presentation for Cross Country Mortgage and the Cleveland Browns• Analyzed WNBA fan survey results to help inform future activation ideas for Microsoft account Show less

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  Wasserman

  Jun 2022 - now

  Associate Manager, Brands

  I am an Associate Manager on the Microsoft Brands account at Wasserman.My primary focus is to manage the partnership between Microsoft and the NFL. I have previously worked on Microsoft's partnerships with the following partners: Atlanta Track Club, Billie Jean King Cup, and BWT Alpine F1 team.