Kaiyue Bian

Experience

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  Shanghai Media Group

  Jan 2019 - Mar 2019

  Intern

  SMG(Shanghai Media Group)

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  McCann Worldgroup

  Jul 2020 - Sept 2020

  Account Executive Intern

  • Campaigns Management: Participated in 2 campaigns, served a client from the education sector, collected information from various sources, combed them into tables for the campaign strategy reference; conducted interviews to study the new user's behavior and demand; brainstormed with the team, provided the general creative idea for the campaign and being adopted at last; the online activity has attracted 1.3 million views.• Marketing Strategy: Assisted the team to make the marketing communication strategy for 2021 with 56-page slides; collected the advertising data in 2020 from Weibo, WeChat and client's website and visualized the results, concluded the pros and cons of the previous strategy; finished the market research report of the industry; conducted the competitor analysis.• Dynamics Summary: Managed client’s social media accounts; monitored the daily performance data; organized the findings into the monthly report; made the social listening reports based on the users' posts and comments. Show less

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  L'Oréal

  Jul 2021 - Dec 2021

  North Asia Product Marketing Intern

  • Project Management: Participated in product launch projects, coordinated the work of the R&D center, laboratory, supply chain department, marketing departments of four countries and regions in North Asia; collected the market information in North Asia and analyzed the data to support the local marketing strategies in terms of product positioning, pricing, marketing assets demand, etc.• Strategic Marketing: Assisted in the completion of the future-three-year growth plan report in North Asia, analyzed market performance data, consolidated local consumer insights and market research, proposed the implementation plan for the product launch and branding with 50-page slides.• Industry Research: Used excel to analyze the market share, consoled net sales and campaign cost proportion, etc. by category, franchise, channel, etc.; conducted the competitor analysis; made the monthly reports. Show less

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  Unilever

  Apr 2022 - Aug 2022

  Brand Development Intern

  •Product Development: Participated in new product development projects, brainstormed the product concept and conducted the market research to form product concept boards, conducted consumer research to test the product concepts by interviews and surveys, worked with agencies to create brand and product assets, conducted market research and made proposal slides about the design and material of the new products.•Project Management: coordinated the work of agencies, the R&D center, supply chain department, and brand building team, tracked the project progress, identified the potential problems that would delay the projects and proposed solution. Show less

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  华为消费者业务

  Mar 2023 - May 2023

  Business Strategy Analyst
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  Keck Medicine of USC

  May 2023 - May 2024

  Marketing Analytics Intern
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  ShoppeDance

  Aug 2023 - Feb 2024

  Product Operations Intern