Li Wen Leow

Experience

• 

  L'Oréal

  Jan 2018 - Jul 2018

  Marketing Intern (Garnier)

  Marketing - Trade/Retail/Operational• Developed and executed several integrated marketing campaigns focusing on growing the core of the business - Garnier Micellar Water - and the launch of the new Naturals range in Singapore• Prepared, ensured prompt execution of in-store displays• Handled all PR efforts and social media presence on Facebook, YouTube and Instagram• Assisted in market analysis to gain insight on competition pricing and consumer dataMarketing - E-Commerce• Designed and optimised marketing materials (SIS/ thumbnails/product pages) to target existing and potential customers• Spearheaded initiatives to explode the e-commerce business by over 100% through integration of digital assets and execution of E-commerce basics Show less

• 

  Havas Media Network

  May 2019 - Dec 2020

  Junior Programmatic Trader

  Programmatic Trader for Local SG Accounts: M1, Uniqlo, Resorts World Sentosa, Fairprice Online, Changi Airport Group, Esplanade, Dominos, Burger King • Executed and optimized successful 5 figure campaigns across multiple formats through major buying platforms such as DV360, Mediamath, Google Ads • Analyzed data to evaluate and propose programmatic strategies to ensure KPIs (such as conversions, traffic) were met • Communicated key performance insights and optimizations through weekly reports • Lead all Google Ads app-installs and discovery campaigns within 3 months of onboarding • Collaborate with ad tech partners to explore fresh programmatic format offerings that augment client marketing solutions through platforms like Outbrain, Adzymic, Yahoo, InMobi, Teads • Assisted in smooth on-boarding of new clients onto programmatic platforms • Curated custom inventory supply deals with publishers like Verizon, Spotify, Teads, SMX and Unruly • On-boarded new intern traders on programmatic advertising basics, campaign set up, management and reporting Show less

• 

  GroupM

  Dec 2020 - now

  • Senior Manager, Performance

    May 2023 - now

  • Manager, Performace

    Apr 2022 - Apr 2023

  • Senior Executive, Programmatic

    Dec 2020 - Mar 2022