Tiffany Lunenburg

Experience

• 

  Nielsen

  Jun 2012 - Aug 2014

  Senior retail Measurement Executive

  Through a detailed analysis of the FMCG market, I have various clients who I deal with on a daily basis, for which I provide statistical data, analysis and various requests and reports monthly.After 5 months of working for Nielsen I gained a minor regional role where by I co-ordinate and lead 8 different countries for a particular client, specifically for the MEA region.In 2013 I attended a joint regional conference in Chicago for a project called GTC (global track complete) which is a process whereby technological advancement and "Big data" allow single manufacturers to not only view their individual share/performace within a specific country, but to gain an in depth understanding on their global and regional (MEA, LATAM, etc) specific state in totallity. For this process I represented the MEA region for my client in category characterisation amongst other requirements. Duties & Responsibilities:The Nielsen Company - Client Service. Analyzing and presenting quantitative retail & consumer data to a portfolio of Clients, providing them with marketing solutions.- Data analysis and interpretation of continuous tracking of the sales through FMCG retail channels for a variety of cigarette, food, non-food and liquor categories- Presentation of general market overview and client specific analysis with strategic recommendations. - Assistance with Brand planning and Objective setting and measurement. - Monthly on-site workshops with marketing and/or sales teams to highlight SWOT (strengths, weaknesses, opportunities and threats) and monitor strategic objectives. - On-site software training with clients. - Sales of adhoc services specific to client needs – Budget target- Analysis of causal factor measurement services, promotional effectiveness services and price strategy studies specific to client. - Consumer Panel research analysis & interpretation. - Database management. Show less

• 

  Pepsico

  Sept 2014 - Feb 2018

  Summary of job description:~Provide insights (Category/Brand/Pack size) and recommended solutions based on in-depth analysis of different data sources, which include EPOS, Sales in, in-store compliance and research data.• Contribute/support Market Insight Manager in delivering impactful market performance governance and ad-hoc issue driven analysis to the SA BU in support of delivering the Annual Operating Plan and development of Strategic Plan.• Give input to developing capabilities in Business & Brand Performance drivers, Market & Category forecasting, Investment ROI (Trade & A&M), MMM, & Pack / Price, through the integration of key market insights initiatives and entrenching those into driving business decisionsJob Features:Scope of the role – volume, net revenue, budget, geography; Interfaces: internal & external• SA Business Unit• Focus on SA with involvement is SSA initiatives• Key interfaces include: Internalo SA/SSA Commercial (Marketing & Sales) Teamo SA/SSA Finance & Planning Team o SA/SSA Leadership Teamo UK Insights Teamo Europe Sector Insights Team Externalo Market Research Agencieso National key account customerso Beverages bottler marketing & research teams Show less

  • Category Manager Pick n Pay and Spar

    Feb 2017 - Feb 2018

  • Junior Category Manager: Pick and Pay, Spar

    Mar 2016 - Feb 2017

  • Insights analyst

    Sept 2014 - Feb 2017
• 

  Nature's Choice

  Feb 2018 - Mar 2019

  Channel Development Manager

  • Manage Relationships & drive performance and sales with SPAR, PNP and DISCHEM.• Ensure continuous improvement in sales through these accounts via in store initiatives (promotions; store layout/planograms; pricing; effective range recommendations; stock rotation & orders to DC & stores)• Manage all third-party relationships (Blue Mango merchandizing). Job Duties/Key Achievements:o Within 3 months, managed to successfully implement PI across customers, relisted 52 of our products with customers (as we went through a rebranding phase), as well as launched 6 new NPD’s.o NPD:➢ Create all customer specific listing documents & trade presenters.➢ Monthly tracking/review of performance-summary by customer.o DISCHEM:➢ As a resulting of company rebranding-drove implementation of “golden store”/best in class health planogram layout.➢ Successfully got sign off and launched cross merchandizing initiative across stores which allowed for increased space/presence in store as well as negotiated free snake que space across all our snacking categories.➢ Promotional plan optimization: monthly review of broadsheet deals ensuring successful uplift and ROI.➢ Stock rotation & DC order process: managed internal sales assistant to improve overall order process and execution thereof (looking at DC stock holding vs. store stock holding & ROS). Orders went from 2/month to 1/week ensuring greater control & efficiency of overstocks/understock issues.➢ Management & monitoring of Blue Mango Third party and internal ASM links.o SPAR:➢ Assisted marketing in SPAR trade show (second best stand in KZN; 1st best in WC)➢ SPAR NATURALS-key contributor on health category/segment layout/look & feel.➢ Successful change over to NR DC from DTS & thus being able to service Botswana➢ OTG tillpoints for snacking range achieved & communal queuing.o PNP:➢ Health category range recommendation based off ROS and days stock holding-resulted in HEALTH planogram relook at PNP. Show less

• 

  Reckitt

  Jul 2021 - now

  deliver on the category agenda across all customers lead a team of 3 individuals (as of Jan'21)

  • Senior Trade Marketing Manager (OTC/medicinal)

    Jan 2025 - now

  • National Account Manager Clicks

    Sept 2022 - Jan 2025

  • Category Manager (Health & Hygiene)

    Jul 2021 - Aug 2022