Bethany Pearson

Experience

• 

  Grady Newsource

  Nov 2014 - May 2018

  I direct the 5:00 live show for Grady Newsource, film and edit the prerecorded news blocks, coordinate and set up live shots, and format graphics for use in the live shows. Additionally, I lead the newsroom in production meetings, teach crew members how to use production equipment, and communicate with producers and reporters about the final show's formatting. I ran the audio board, teleprompter, cameras, and floor directed for the 5:00 live news show, and taught other crew members how to perform their jobs as well.

  • Production Manager

    Jan 2016 - May 2018

  • Crew Member

    Nov 2014 - Dec 2015
• 

  Sigma Alpha Iota International Music Fraternity

  Apr 2016 - Apr 2018

  Editor & Technology Chair

  As the Editor for the Iota Zeta chapter of SAI, my main jobs were creating a biweekly newsletter about upcoming events and news pertaining to the chapter, publishing articles about the chapter in the national SAI magazine, Tempo!, photographing every event, and maintaining our social media accounts. I also worked as the Technology Chair for Iota Zeta, in which I developed our chapter website and created graphics for our events.

• 

  WACH FOX

  May 2017 - Jul 2017

  News Intern

  I write scripts for Good Day Columbia, help reporters with their packages and live shots, and film for commercials and promos. I also developed the Creative Services department's website from scratch in HTML, utilizing the Bootstrap framework. Because I am only interning here for the summer, I created a manual to help the Creative Services team to work on the website after I leave. You can view the website here: http://bethanylbell.com/creativeservices

• 

  Cobb County School District

  Jan 2019 - Jul 2019

  Journalism Instructor

  - Taught the basics of journalism, writing, interviewing, and ethics to 3rd-5th Graders in Cobb County- Created biweekly newsletters for each school about program info and upcoming events using Adobe InDesign- Designed graphics for the newsletter using Photoshop, InDesign, and Canva- Photographed program activities and edited photos using Adobe Photoshop and Lightroom- Developed weekly lesson plans for students and coordinated with other employees to verify newsletter information

• 

  Centers for Disease Control and Prevention

  Jul 2019 - Apr 2025

  - Served as primary channel manager for the @CDCgov X, Instagram, and Pinterest handles, with more than 7.9 million combined followers- Developed and oversaw content strategies tailored to audience, client goals, and CDC priorities- Provided daily guidance and expertise to communicators for drafting messages that utilize platform-appropriate language, audience focus, and engagement opportunities- Utilized data analytics tools such as Sprout Social Reporting and Meltwater Social Listening to measure post performance and analyze social landscape- Monitored comments daily to analyze public sentiment, then realigned strategy to protect and promote CDC’s brand objectives- Regularly gave presentations to federal communicators about social media best practices and optimizing content creation based on channel, goals, and audience- Kept up with social media trends and developed ways to incorporate them into CDC social media in a tone-appropriate way- Stayed up-to-date on platform changes and relayed new information to 300+ health communicators across the agency- Served as a liaison between communication and marketing staff and external stakeholders Show less - Developed, reviewed, and disseminated plain language messages and content strategies for the general public and healthcare providers on Facebook, X, LinkedIn, Instagram, and Pinterest.- Engaged with communication specialists across all CDC to develop and implement plans for their health communication goals and ensure social media aligns with those goals and objectives- Organized social media messages in daily and weekly posting schedules based on CDC priorities and health communication goals- Wrote weekly newsletter for 300+ CDC health communicators on CDC social media content that performed well that week, platform updates, and major social media-related news- Managed team’s email inbox, serving as primary liaison between our team and others in the agency or external contacts Show less

  • Health Communications Specialist

    May 2021 - Apr 2025

  • Health Communication Fellow

    Jul 2019 - May 2021