Hill Stark, PhD

Experience

• 

  Omni Hotels

  Jan 2010 - Jan 2011

  Corporate Sales Development
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  801 Restaurant Group

  Aug 2011 - Oct 2013

  Marketing Manager

  Managed the marketing efforts for the 3 brands within the 801 Restaurant Group portfolio and executed the rebrand and consolidation of the company. Responsibilities included managing agency and vendor relationships, preparing traditional print items, networking, event planning, overseeing local and national brand growth, and building and managing the company’s website, email campaigns, and social strategy.

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  Standing Dog Interactive, LLC

  Oct 2013 - May 2015

  Client Services Manager

  Managed high-touch relationships for a portfolio of clients primarily within the hospitality industry, including both for-profit and nonprofit businesses, with an emphasis on project management, reporting, client renewals and expansions, SEO, paid media, and content strategy. Heavily relied on Google Analytics for insights, utilized Google Ad Manager for paid campaigns, and Marketo for scaling low-touch relationship management on behalf of client initiatives.

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  University of North Texas

  Aug 2014 - Aug 2018

  University Lecturer & Market Researcher

  Conducted market research related to millennials’ use of social media platforms for brand engagement, findings were published and presented at international conferences, including the American Marketing Association. Additional responsibilities included creating curriculum and teaching within the MS of Information Science program, copy-editing of textbooks, as well as serving as a peer-reviewed journal editor.

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  Balto

  Jul 2020 - Apr 2021

  Enterprise Customer Success Manager

  Responsible for the adoption and expansion of software across a portfolio of SAAS clients, primarily within the health insurance selling space. Achieved a 92% retention rate YoY, integrated CRM and project management software including Salesforce and Asana.

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  Spectrum Labs

  Apr 2021 - Sept 2023

  Crafted reporting dashboards for real-time insights and access to all SAAS clients’ data. Worked in a collaborative role between the customer success, sales, data science and product teams to deliver internal and external action-driven metrics. Frequently presented to C-Suites regarding the ‘health’ of clients’ platforms, with attention given to developing ML models for potential automation, reducing manual efforts for content moderation teams by up to 80%. Personal findings were presented as industry white papers, marketing materials, and at Stanford University in 2022. Achieved 130% net retention revenue in 2022. Show less

  • Manager of Data Analytics

    Aug 2022 - Sept 2023

  • Data Analytics

    Apr 2021 - Sept 2023
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  ActiveFence

  Sept 2023 - now

  Senior Product Manager, AI Solutions