Experience

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  Brm s.a.

  Jul 2015 - Jan 2016

  Online community manager

  • Strategic brand content development and posting for Avianca’s frequent flyer program “LifeMiles” on Social Media.• Responsible for timely posting, KPI reports and brand engagement.

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  Telefónica

  Mar 2018 - Sept 2019

  Product owner - online channel professional

  • Product Owner for Scrum Team, accountable for comprehending the needs of customers, business areas, and stakeholders for IT development.• Tasked with prioritizing deliverables for IT development projects.• Worked with agility teams through Scrum framework.• Met company goals in terms of deadlines and expected quality deliverables through teamwork and cohesive vision for projects.Accomplishments: 100% fulfillment of development roadmap, 84% reduction in inquiries through traditional channels, Customer satisfaction survey score of 4.4/5. Show less

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  Rcn tv

  Sept 2019 - Jul 2020

  Digital strategist

  • Managed business and digital sales relationship with IPG Media Brands Agency (UM, Initiative, and Matterkind).• Formulated and executed digital media strategies to consistently achieve monthly revenue targets by building solid partnerships with both; potential and existing clients.Accomplishments: Negotiation, planning, and execution of Amazon’s arrival to Colombia campaign on the digital assets of RCN.

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  Entravision

  Jul 2020 - Apr 2021

  Senior sales executive

  • Senior Sales Executive for Audioad, TuneIn, Deezer, and LinkedIn Ads. Spearheaded business development initiatives to drive financial growth for Entravision's Advertising Platforms (Audioad), while also representing LinkedIn, TuneIn, and Deezer nationwide through comprehensive sales consulting services. • Proposed and executed tailored digital podcast campaigns, overseeing content development, hosting, and broadcasting. • Identifying market and content trends.• Running effective media campaigns.• Dashboard and metric analysis for decision making.Accomplishments: Achieved a remarkable 24% revenue growth within six months, successfully navigating the challenges faced by the coronavirus pandemic and tripling H1 2020 income. Show less

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  Rappi

  Sept 2021 - Apr 2022

  Kam agencies for andean and south cone region - monetization

  • Responsible for selling Media Off-Network Ads to advertising agencies and brands within the Pharma, Care, and Beverage verticals in Latin America (Colombia, Peru, Ecuador, Chile, Uruguay, and Argentina).• Pursued excellence in Planning, Implementing, Reporting and Analyzing Media executions for advertisers who used Rappi paid media solutions, Meta & Google.• Developed pipeline and different activities in an effort to ensure weekly and monthly goals; in terms of revenue booked, revenue executed, and revenue billed. • Commercial strategies development.• KPI & quotas improvement.• Closing deals and building partnerships.Accomplishments: Achieved 85% commercial goal compliance in off-network strategies across Latin America. Show less

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  Movistar money

  Mar 2023 - Aug 2024

  Lead operations professional – product owner

  • Managed Operation OKRs and KPIs to ensure strategic alignment and performance metrics.• Developed strategic guidelines for different customer attention channels.• Held the position of product owner for attention channels, leading the technical evolution of Customer Service Channels towards process automation.• Boosted operational efficiency, reducing duplications and delays.• Developed tasks automation processes to improve the workflow.• Directed a 31-member team, guiding them towards successful project completion and excelling in performance.Accomplishments: 98% case resolution through optimization, standardized regulatory response times, achieved 96% automation migration through the planning and development of an Attention ChatBot. Show less

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  Quantfury

  May 2024 - now

  Financial operations associate