Talk to sales Try for Free
Kusum .

Kusum .

bookmark on deepenrich
location of Kusum .India
Phone number of Kusum .View Mobile No.
Followers of Kusum .3000 followers

  • Timeline

  • About me

    Senior Account Executive (Paid Media) - Edelman, Gurgaon | MDI Murshidabad (19-21)

  • Education

    • Ggps, sec-5b, bokaro

      2010 - 2012
      Secondary high school pcm

    • Synergy institute of engineering and technology (siet), dhenkanal

      2013 - 2017
      Bachelor of technology - btech electronics and tele-communication

    • Kraftshala

      2021 - 2021
      Digital marketing marketing

      • Selected as a part of a batch of 100+ students from all over India for The Marketing Launchpad• Completed ~400+ hours of training across 12 weeks (10 hours/day)• Modules completed: Marketing Basics, Search engine optimization, Facebook Ads,Google Search/ Display/ Youtube Ads, Amazon Ads• Completed an integrated campaign for Spotify across Facebook & Google ads with a budget of Rs. 4 Crore for driving subscription of itsnewly launched Mini Premium package.

    • Management development institute murshidabad

      2019 - 2021
      Pgdm marketing

      Activities and Societies: Social Responsibility Committee Member (PRAYAS)  Organized Blood Donation Camps  Organized painting competition in the nearby village on Children's Day Organized Plantation Drive, Raised funds for economically affected people during lockdown.  Organized Handicraft Fair in International Conference on Sustainable Development

  • Experience

    • Etech global services

      May 2017 - Jan 2018
      Ocr

      • Identified customer needs & determined appropriate actions for resolutions• Identified process improvement recommendations that drive customer satisfaction & advocacy• Conveyed complex fixes with an easy-to-follow way • Identified and converted 160/500+ leads into regular customers across the span of 8 months• Recognized the opportunities to cross-sell & upsell, maintaining the flow to be a conversational engagement• Identified & reported the common pain points to be flagged them to improve the products & services • Subjected to a broad mix of targets such as AHT, NPS score, chat pickup speed, average number of chats taken Show less

    • Melvano

      Jan 2020 - Jan 2021
      Content manager (intern)

      • Modified & developed quality content of the online library targeting JEE aspirants • Supervised a team of 15 members & ensured timely delivery of project deliverables• Mentored the team of content associate interns, which involved following up & giving feedback to ensure tasks are of expected quality & on-time

    • Oyo life india

      Apr 2020 - Jun 2020
      Summer intern

      • Managed communication with clients through mail & call• Handled back-end operations required for B2B properties to get the documents needed to resume the post-pandemic operations during COVID-19• Played a liaison role between operations, client & legal department• Tracked key indicators of performance in meeting the client’s requirements• Conducted landscape research about the 'Modus operandi of Broker' and wrote a white paper on it

    • Planetspark

      Apr 2021 - Aug 2021
      Business development counsellor

      • Identified possible growth prospects for business development through following up on leads • Conceptualized with a consultative approach to understand the needs & provided relevant solutions• Managed the sales process to close the new business opportunities• Suggested upgrades to help better the product & services • Helped 100+ clients to figure out the product/service they would need• Identified 25 potential leads out of 100+ and onboarded them generating a revenue of 60,000 USD in the span of 4 months Show less

    • Webenza

      Dec 2021 - Dec 2023

      Prepared weekly/monthly reports for clients including communicating key metrics, goal attainment & opportunity identificationResearched & identified quality target groups and keywords & produced engaging ad copies for different campaigns & channelsDay-to-day management of user acquisition campaignsCreated, implemented, tracked, analyzed & optimized campaigns

      • Senior Performance Marketing Executive

        Apr 2023 - Dec 2023

      • Performance Marketing- Executive

        Feb 2022 - Mar 2023

      • Performance Marketing- Trainee

        Dec 2021 - Feb 2022

    • Edelman

      Jan 2024 - now
      Senior account executive (paid media)

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Kusum .
      Second Runner Up Book Presentation Competition July 1, 2019

  • Volunteer Experience

    • Social Media Coordinator

      Issued by Robin Hood Army on Oct 2020
      Robin Hood ArmyAssociated with Kusum .

    • Volunteer

      Issued by PITAMBARA JAN KALAYAN TRUST on Feb 2018
      PITAMBARA JAN KALAYAN TRUSTAssociated with Kusum .