Experience

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  Kellogg company

  Jan 1990 - Jan 1999

  • Designed, managed, and implemented in-store promotion programs and event marketing venues in alignment with Kellogg brand goals and objectives.• Developed research initiatives to understand efficiencies of new and existing in-store-advertising vehicles to enhance Kellogg equities, grow base volume, and optimize incremental purchases.• Utilized integrated communication tools to coordinate Kellogg USA promotional partnerships with NASCAR, MLB, NBA & WNBA ,across functional areas of Kellogg businesses.• Negotiated promotional contracts worth $26M+ for Kellogg Company Lihat lebih sedikit • Recognized as a Top 4 Sales Manager in the Kellogg Eastern Region, United States.• Managed $64M in Kellogg sales for HQ of the Grand Union Company, A&P Superfresh, and Fleming Foods.• Conducted comprehensive market research and analysis while developing strategic marketing plans to grow client base, sales volume, and market share at Grand Union, A&P Superfresh, and Fleming Foods.• Coordinated value-added promotions to increase market share by leveraging Kellogg brand equities.• Oversaw promotional and sales activity at the retail level for major accounts throughout the NY Metro Region and Philadelphia/Tri-State area.• Managed trade funds to ensure profitability of promotional marketing programs at major retail accounts.• Contributed towards designing and implementing merchandising schematics for the Ready-to-Eat Cereal and Convenience Breakfast categories at Grand Union, A&P Superfresh, and Fleming Foods. Lihat lebih sedikit

  • Assistant Promotion Manager

    Jan 1997 - Jan 1999

  • Senior Account Manager/Account Manager/Account Representative/Sales Representative

    Jan 1990 - Jan 1997
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  Campbell soup company

  Jan 1998 - Jan 2005

  Senior manager, integrated marketing

  Senior Manager, Integrated Marketing/Senior Manager II, Integrated Marketing/Assistant Integrated Marketing Manager/Integrated Marketing Manager• Earned increased responsibilities and promotion based on performance excellence and a strong work ethic.• Managed end-to-end 360 Degree Integrated marketing solutions for the U.S. Soup portfolio —$1Bn business.• Employed marketing management best practices while overseeing $50M+ individual promotion budgets on Chunky Soup, Soup at Hand, Campbell's Select, Red and White Kid's Soups.• Developed and maintained relationships with external constituents, such as public affairs, graphic design, strategic consultants, global advertising, and media/promotion agencies to maximize business results.• Explored and recommended sponsorships, strategic alliances, and personalities to enhance brand power.• Negotiated with vendors for procurement of new promotional products and services.• Analyzed and tracked category business results on a national and regional basis.• Oversaw timelines, deliverables, budgets, and stakeholder engagement for projects and initiatives.• Administered training, development, and hiring process of marketing professionals and staff members.• Directed licensing agreements with entertainment properties, including Warner Brothers, Nickelodeon and Disney, Chicken Soup for the Soul.• Partnered with NFL Properties and NFL Ball Clubs, Major League Soccer, and major talent icons in respective clubs. Lihat lebih sedikit

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  Partnering solutions

  Mar 2007 - Nov 2010

  Freelance marketing consultant

  MARKETING MANAGEMENT | TARGET MARKET ENGAGEMENTMARKETING STRATEGY | RFP DEVELOPMENT• Performed an integral role, orchestrating high-quality marketing solutions and practices to identify, acquire, and retain potential customers and enhance target market engagement.• Built strategic alliances with key partners and stakeholders to drive business growth and expansion.• Delivered advisory services to improve client marketing strategy and achieve business development goals.• Served as a Lead Content Developer, crafting and launching a highly engaging Partnering Solutions website.• Developed requests for proposals (RFPs) for prospective clientele while determining project requirements, terms, and conditions of potential partnerships in an efficient and effective manner.• Administered problem-solving and mediation while seamlessly handling complex client engagements. Lihat lebih sedikit

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  Mindflex

  Mar 2010 - now

  Practice manager

  HEALTHCARE BUSINESS OPERATIONS MANAGEMENT | EMPLOYEE ENGAGEMENTFINANCIAL MANAGEMENT | PATIENT SUCCESS MANAGEMENT | REVENUE GROWTH• Thrive in a multifaceted and all-encompassing director-level role, streamlining end-to-end healthcare business operations, managing critical emergency issues, and directing employee engagements.• Operate as the medical practice gatekeeper, maintaining rapport with patients, doctors, insurance companies, and lawyers while driving business growth and expansion on a year-over-year basis.• Employ practice management best practices, managing responsibilities for (9) doctors/therapists, including scheduling, client engagement, patient reports, documentation, and financial management.• Advertise in “Psychology Today” while maintaining long-term patient engagements as well as securing word-of-mouth referrals based on practice excellence and efficiency.• Assist healthcare staff by steering (100+) weekly patient engagements and developing processes.• Drive yearly business growth rate and oversee client engagement, acquisition, and retention.• Manage multiple projects and initiatives, utilizing time management, prioritization, and multitasking capabilities to complete work requirements on time and in alignment with specifications.• Serve as a primary contact and liaison for new clients regarding therapeutic services while facilitating intake questionnaires and protocols to align services with new patient healthcare requirements.• Deliver data-driven and insightful recommendations to support organization decision-making.• Onboard and train new employees to achieve team synergy while accomplishing organizational goals.• Monitor accounting operations while updating patient data in alignment with HIPAA regulations.• Provide administrative support, maintain documentation, and establish robust legal structure.• Secure win-win contract negotiations to maximize revenue growth and profitability. Lihat lebih sedikit

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  Mindful athlete training®

  Jan 2017 - now

  Managing director, marketing and new business development

  BUSINESS DEVELOPMENT | MARKETING COMMUNICATIONS | EVENT MANAGEMENTVENDOR RELATIONSHIP MANAGEMENT | CONTENT DEVELOPMENT | CLIENT SERVICES• Assume a highly visible role, directing cross-functional teams, developing captivating sales scripts to sell products/services, and delivering sophisticated solutions for elite performers/athletes.• Produce weekly radio show ‘Head Game’ and transitioned to podcast format; secure industry SMEs to discuss various topics; and facilitate content development for target audience engagement.• Spearhead marketing content development initiatives, including formulating logos, promotional flyers/banners, and training documents to enhance market-focused brand awareness.• Enhance customer base by attending various meetings/events while setting up exhibits and demonstrations to source new clientele, including Major League Baseball (MLB).• Establish business from inception to execution, securing legal entity status (2022) while initiating a private psychological practice and negotiating new business agreements and engagements.• Showcase excellent business instincts, building a new business venture and handling training services, marketing communications, event management, business development, and vendor relations.• Exhibit high-level commitment to excellence while achieving business objectives on a yearly basis.• Facilitate educational seminars and presentations in liaison with multiple colleges to exhibit program benefits and outcomes for participants by following industry best practices.• Operate as a main contributor, managing diverse vendor engagements regarding website development while negotiating contracts to secure cost-efficient services.• Administer high-quality training services for personnel to elevate staff performance.• Serve as a main point of contact between business functions and clients to maintain quality services.• Utilize leadership skills, facilitate employee engagement, and drive business success. Lihat lebih sedikit