Experience

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  Taipei city, taiwan

  Feb 2005 - Jan 2008

  Sales deputy manager, sales department

  • Inter-departmental cooperation and coordination• Client service• Developed and executed targeted advertising campaigns and consumer promotions with media and corporate alliances• Key Accomplishments:o Spearheaded development of SOP and E-Business systems for the Sales Department

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  C2 networks

  Feb 2008 - Aug 2011

  Senior sales manager, c2 division and c+ division

  • Business development• Supervised the Sales Department and managed the external resources• Developed strategic marketing plans to execute advertising, promotional and experiential programs• Key Accomplishments:o Introducing the application of media interactive technology when threatened by the 2008 Financial Crisiso Developed marketing strategy for C+ Division, successfully creating a brand-new user experience with digital streaming technology and bringing fresh ideas to the advertising industry in Taiwan 收回

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  Neo group

  Aug 2011 - Jun 2012

  Operations director, administration department

  • Manpower planning & retention• Trade marketing management• Steered and implemented strategic marketing plans• Key Accomplishments:o Ran the enterprise organizational innovation to increase the efficiencyo Led to cooperate with partners and famous audiobloggers, diversifying the digital content of Neo TVo Negotiated and managed contract elements with clients & channels.

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  Artgital interactive solutions

  Jun 2012 - now

  Executive director

  ■ Responsibilities:o Direct integrated business including branding, budget and financial planning, employee training and development, marketing, and public relationso Develop the business concept and shape the corporate culture■ Honors & Awards:2019· Individual: o Preliminary Round Judge of Effie Awards Greater China 2019 2017· Individual: o TOP 100 MVP Managers of Taiwan 2017· Corporate: “The Heineken Christmas Tree”, Heinekeno Bronze, Best Digital Creativity Category, 4A Taiwano Merit, Best Technology Application Category, 4A Taiwano Merit, Environmental Media Application Category, 4A Taiwano Silver, Creative Marketing (Mobile Device) Category, Times Awards Taiwano Bronze, Interactive Design (Mobile Device) Category, Times Awards Taiwan “The 7-ELEVEn DJ Mixer Donation Box” ,7-ELENEno Gold, Direct Marketing (Live Events/In-Store) Category, ONE SHOW Chinao Silver, Cross-Platform (Experience Marketing) Category, ONE SHOW Chinao Bronze, Best Digital Creativity, 4A Taiwano Bronze, Creative Advertising Media (Environmental Media Application) Category, Times Awards Taiwano Merit, Innovative Application (Mobile Device) Category, Times Awards Taiwan“First Gift for Moms”, Wyeth S26o Merit, Direct Marketing (Live Events/In-Store) Category, ONE SHOW Chinao Nomination, Green Pencil, ONE SHOW China 收回

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  Tête-à-tête artisanal teas

  Sept 2017 - Jan 2019

  Marketing consultant

  *Branding & Marketing Strategies, including: Brand Position, CI Design, Visual Design, Opening Ceremony Press Conference, Social Media Marketing, etc.*Over 20 media reports on the Opening Ceremony Press Conference of Tête-à-Tête Artisanal Teas Shop, including: EBC News, Marie Claire, ETtoday, YAHOO News, Open Rice Taiwan, JUSKY, PIXNET, China Post e-NEWS, etc.*Successful Increase of the branding awareness within six months, and facilitation of overseas expansion.