Experience

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  Kappahl

  Jan 2008 - May 2009

  Salesperson
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  Sita finland oy

  Jun 2009 - Aug 2009

  Financial assistant
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  Anglo-service oy ab (currently optima service oy)

  Jun 2010 - Aug 2010

  Financial and administrative assistant
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  Optima service oy

  Jun 2011 - Aug 2011

  Financial and administrative assistant
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  Hammasväline oy

  May 2012 - Jul 2012

  Marketing assistant

  I participated in a project, in which I created product-related material for the company’s new online store.Hammasväline is the leading retailer of dental products in Finland.

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  Dagmar

  Aug 2012 - Jan 2013

  Digital performance trainee

  I worked in Dagmar's Search Engine Marketing team. My main responsibilities included planning, optimizing and reporting SEM campaigns for several clients from different industries in co-operation with Digital Performance Planners. Tasks required daily utilization of Google Adwords, Google Analytics and Snoobi Analytics. In addition, I took part in several trainings regarding different digital marketing tools. Dagmar is the biggest media agency in Finland. Dagmar is part of Salomaa Group, the largest group of marketing and consulting companies in the Nordic countries. Show less

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  Nordea markets

  Feb 2013 - Apr 2014

  Assistant communications & marketing manager

  I worked part-time in Nordea Markets' global communications and marketing team. My daily tasks were mainly related to external websites (nordea.fi & nordeamarkets.com), Intranet, Facebook and Employer Branding. In addition, I took part in different internal and external marketing projects. The biggest personal project was to build English and Swedish language versions for all Markets-related pages for nordea.fi. I also participated into making Nordea Markets’ new employer branding video and helped in planning and creating a report that gathers together all relevant website tracking information.Nordea Markets is the international markets operation of the leading bank in the Nordic and Baltic regions, also with offices in Poland, Russia, USA and Singapore. We provide a broad product platform, with services and innovative solutions across the range of fixed income, currencies, commodities, equities, debt capital markets, and corporate finance. Show less

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  Menestystarinat

  May 2014 - Sept 2015

  Digital marketing planner & project manager

  I had two main responsibilities in my role. I was responsible for planning, executing and optimizing several clients'​ AdWords (search, remarketing & display), Youtube, Bing, Facebook and Facebook remarketing campaigns. I also planned Facebook applications and created Facebook communication plans in co-operation with clients. In addition, I was responsible for coordinating digital projects between clients and production. Whether it was a new website, application or banner, I took part in the planning process and made sure the solution was both visually and content-wise consumer-friendly and served the needs of the client.Menestystarinat is a digital media agency that provides a wide range of services from social media marketing (eg. Facebook, LinkedIn), search engine marketing (Google Adwords, Bing & Youtube), SEO, website and Facebook application production to extensive digital media performance development projects. Show less

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  Iprospect

  Oct 2015 - May 2019

  In my current role, I work with both international and national, mostly B2C clients. The channels I currently work with are Facebook, Instagram, Snapchat, LinkedIn, Twitter, YouTube, Google Ads (former Adwords; search, display, universal app campaigns) and Bing search. I have used to utilize a variety of tools for campaign optimization, automation and analysis purposes (eg. Smartly, Doubleclick, iActivate, Data Studio, Google Analytics & Adobe). My daily tasks include planning, executing, analyzing and constantly optimizing both social media and search engine always-on activities and campaigns. In addition to on-going tasks, I take part in bigger, mainly social media related projects including social media strategy creation and implementation, social media and search engine performance audits and preparing and hosting different customized workshops and trainings for the clients and co-workers inside Dentsu Aegis Network. iProspect is a global digital performance marketing agency, which is part of Dentsu Aegis Network, a group of agencies achieving great things in their own right, while also working brilliantly together. iProspect provides broad variety of performance-based marketing services from search engine (Google AdWords, Bing & Youtube), social media (Facebook, Instagram, Snapchat Twitter & Linkedin), display to search engine optimization. Show less

  • Strategist, Paid Social & Search

    Dec 2018 - May 2019

  • Performance Marketing Consultant

    Oct 2015 - Nov 2018
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  Toinenphd

  May 2019 - Oct 2024

  In my current role, I have worked with both international and national, mainly B2C clients. As a Client Manager I’m responsible for client’s strategic annual planning, in order for them to meet and exceed the business objectives. Additionally in my role I plan the media campaigns, both online and offline activities, and lead the client team’s specialists and thus work also as a Project Manager for the team. I participate in campaign concept planning with creative agencies from the beginning and ensure that concept adapts to the chosen media channels that reach the target audience. I also have experience in being a Supervisor and previously worked as Search Team Lead at my current employer. In addition, I have hands-on experience from digital channels and great knowledge on all offline channels. Show less

  • Client Manager

    Sept 2023 - Oct 2024

  • Client Manager, Digital Strategist, Search Team Lead

    Nov 2021 - Sept 2023

  • Search & Social Media Strategist - Team Lead

    May 2019 - Nov 2021
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  Dentsu finland

  Oct 2024 - now

  Senior client manager