Experience

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  El universal c.p.n.

  Jul 2009 - Jan 2010

  Newsroom intern

  • Intern in section "El Mundo": News writing and edition. Follow-up with international agencies' wires and website monitoring. . • Intern in section "Op-Ed": Web blogs admin and comment moderator. Web traffic analyst.

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  Agencia de noticias del estado mexicano notimex

  Jul 2010 - Jan 2011

  Newsroom intern

  • Social Service for the section of Justice and Security.• News writing and special reports• Keeper of the departments' statistics database

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  Mujer emprende

  Jan 2012 - Feb 2013

  Pr manager

  • General assistant to company director, providing support in her daily activities and in Sales and Client Management. • Event Planning, in charge of the general logistic for the companies events, focused exclusively for women entrepreneurs.• Social Media content creation for event promotion and educational resources.

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  Beleri

  Jan 2013 - Aug 2013

  Community manager (freelance)

  • Created and executed the Content and Social Media strategy for the accounts assigned to me. • Replied to user email for a photo and video website.

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  Fore web consulting

  Aug 2013 - Oct 2014

  Social media manager

  𝗥𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Developed and executed innovative daily content strategies for client accounts, aligning with their digital marketing objectives and brand guidelines while consistently exceeding client expectations.• Engaged with online communities through active social media management, enhancing brand presence and fostering user relationships.• Launched and optimized ad campaigns across social media platforms and Google Ads, driving improved client Return of Investment (ROI) and audience engagement.• Monitored media outlets to identify relevant coverage and potential risks, ensuring proactive crisis prevention and strategic communication.• Delivered detailed performance reports tailored to each client's objectives, offering actionable recommendations for campaign optimization.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• I was promoted to Social Media Lead after a year as a Community Manager, participating in the creation of digital strategies and pitches alongside general direction. Show less

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  Grupo novandi

  Feb 2015 - Nov 2017

  Digital marketing manager

  𝗥𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Designed and executed customized digital strategies for seven IT brands, aligning with industry-specific goals and market dynamics.• Produced high-quality content for digital and print marketing materials, enhancing product visibility and supporting the sales process.• Created impactful corporate communication pieces for internal events and announcements, fostering organizational cohesion.• Generated comprehensive performance reports with strategic insights, driving informed decision-making across brands.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Established the company’s first dedicated digital marketing department, expanding the team and ensuring operational independence from the commercial area.• Spearheaded the first intern program within the marketing department, managing recruitment, training, and integration.• Developed and delivered a Digital Marketing course for clients and team members, achieving exceptional satisfaction ratings.• Introduced innovative processes integrating demand generation with call center feedback, enhancing lead quality and response efficiency. Show less

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  Polaris digital

  Mar 2017 - now

  Digital marketing and media manager

  𝗥𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Provider of tailored marketing solutions to diverse clients, including Small and Medium-sized Enterprises (SMEs) and national enterprises, driving consistent business growth.• Developed and managed comprehensive digital strategies, combining social media content, Google Ads, and influencer partnerships for optimized brand exposure.• Created engaging content across digital channels, from social media posts and blog articles to audiovisual materials, ensuring alignment with brand communication pillars.• Executed targeted email marketing campaigns, encompassing database management, message crafting, and performance analysis, boosting event and sales engagement.• Designed performance reports with actionable insights, driving strategy adjustments to meet annual and monthly objectives.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• For a key account in the Food & Beverage industry, we duplicated the engagement rate for both Facebook and Instagram in the last year, through a comprehensive digital strategy and impactful content, as well as achieving and surpassing Reach goals with an effective Social Ads always-on campaign. • Achieved, for a longstanding client in the packaging industry, first-page SEO rankings for high-value keywords within a year, enhancing brand visibility and organic search performance.• Surpassed client conversion goals on Facebook and Google Ads campaigns for a client in the health industry, securing sustained year-over-year increases in advertisement investment, including during the pandemic.• For a client in the education industry, we were able to assist them in fulfilling their requirement of one new group per generation by using an effective social media and Google Ads campaign, for three years in a row. Show less

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  Vayne media

  Dec 2021 - Dec 2023

  Account manager

  𝗥𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Supervised creative teams, including design, copywriting, community management and media buying to ensure high-quality deliverables that met client expectations and delivery timelines.• Developed creative and strategic campaign proposals aligned with client briefs, including always-on (ongoing) communication and proactive account growth strategies.• Led the conceptualization and execution of annual digital marketing strategies for top-tier clients, achieving measurable growth in brand visibility and audience engagement.• Generated talent acquisition strategies creating processes for skill assessments, coordinating interviews and onboarding for full-time, temporary, and intern positions.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Contributed to five agency pitches, leading three as the primary strategy manager, with all five advancing to budget negotiations with general direction, and two resulting in successful client acquisitions.• Improved operational transparency by providing Directors with insights into workload distribution and timelines, enhancing client communication and satisfaction rates.• Spearheaded the efforts to retain a key client during a challenging context, successfully obtaining a renovation for the next period. Show less

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  Mosaic media

  Sept 2023 - now

  Project manager

  𝗥𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Organized and tracked project timelines, ensuring seamless execution of deliverables across creative and operative teams.• Supported key commercial accounts by managing client interactions, ensuring a streamlined administrative process and operational efficiency.• Planned and executed corporate events for commercial and internal teams, for a diverse number of initiatives.• Oversaw creative formats for programmatic advertising campaigns, ensuring alignment with client objectives and market trends.• Provided client support during peak demand periods for key accounts, maintaining high standards of service and satisfaction.• Designed strategic annual reports and performance reviews for internal stakeholders and clients, integrating storytelling and data visualization techniques to enhance communication.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Implemented a professional project management tool across departments, achieving a 100% adoption rate in 3 months, significantly improving team efficiency and workflow experience.• Successfully onboarded new team members, providing training on project workflows and tools to assist their effective integration.• Proactively secured a new client outside primary responsibilities, whose investment positioned them among the agency's top 10 highest-investing clients by November 2024. Show less