
Timeline
About me
Product owner at Proximus
Education

Ecole du jet d'encre
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Ecole du jet d'encre
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Ecole du jet d'encre
2013 - 2014Certification creative journal
Lycée de berlaymont
1982 - 1993
Université catholique de louvain
1993 - 1999Licence law
Experience

Euroclear bank
Oct 1999 - Mar 2001Junior product managerJunior Product Manager (10/1999-03/2001) – Product Management Division (Collateral Services - Triparty Lending & Borrowing): active participation to the client relationship management, coordination of relations between product department and operations, Triparty project manager for contract transition from JP Morgan to Euroclear Bank.

Jp morgan/euroclear bank
Mar 2001 - Mar 2003Analyst, investement fundsAnalyst, Investement funds (03/2001-03/2003) - Custody Division: management and operational product development, client support for the follow-up of their transactions

Belgacom
Jun 2004 - Jan 2011Responsibilities: • Accompanying and advising internal customers ranging from middle management to Executive Top Management of several business units (mass market, entreprise, ICT) through end-to-end coordination of Communication programs in order to promote Proximus products & services and to ensure commitment and engagement of the employees. • Copywriting/translating strategic and/or operational business communication messages to all employees.• Organizing Internal Management events up to 1500 people (mainly top management strategic meetings)• Editorial work/translations for internal newsletters/magazinesMain deliverables: Direct management of highly sensitive communication projects on a wide variety of assignments such as market and business development, change management, process definition and improvement, diversity, innovation, ,process definition and improvement, financials results, cost control and operational excellence, women internal networking (WINC). Show less
Internal Communication Account Manager
Jan 2004 - Jan 2011Communication Specialist
Jul 2007 - Nov 2010HR Director's Assistant
Jun 2004 - Aug 2007

Proximus
Nov 2012 - nowEnd-to-end Digital Journey (re)design : review of end-to-end process and user experience based on market & UX best practices, data analysis & in co-creation with consumers: - Stepping in every customer interaction with us on our digital platforms (web and apps!) guardian of the consistency along the journey touch points, -Mapping it out both front-end/customer facing & back-end/process wise, visualising as such the barriers & boosters for the customer. - Analytics: collecting all available quantitative data (Adobe Analytics, Hotjar, etc.) to further complete the view, organizing user testing, to further complete your analysis with qualitative data and verbatims.- Cocreation and implementation in a cross-departmental and agile “journey squad”, consisting of web development, UX, customer operations, digital sales, marketing & product management.-Orchestrating the needed development for implementation.-Measuring : Post-launch follow-up after journey landing, by analyzing journeys’ performance and proposing corrective actions where needed aiming at maximizing transformation & impact on customer NPS. Overall accountable for the design of the Digital assistant (chat and voice) and the proposed solution. -Design the personality, branding and TOV of the Digital assistant-Build and maintain the DA Roadmap-Design ‘micro journeys’ (use cases) to feed & scale up Show less Communication and change specialist for the Customer Centricity programme , Strategic Transformation programme: coordination of change adoption of the new brand attitudes, first draft towards building a learning organization , coordination of Customer centricity and Simplicity internal communication campaign, focus on sense of purposeSep 2014-August 2015 : HR and Change communication specialist: coordination of frontline Inception gathering adoption of frontline brand behaviours, Corporate values, Change for the Customer centricity programme Show less
Product Owner Sales Efficiency & Fiber CX Onboarding | Get Battleground owner
Nov 2022 - nowSME Fiber Onboarding Product owner
Mar 2022 - now🔂 Agile Product owner & Marketing manager focusing on Small Enterprises Servicing
Feb 2021 - Mar 2022📐Service designer🧠Behavioral design🤖Bot empathy trainer (PO)👣DT coach📍Journey mapping
Jul 2020 - Feb 2021Digital Journey Redesign Manager
Oct 2018 - Jul 2020Marketing specialist-Consumer Journeys & Experiences -CMS
Apr 2017 - Sept 2018Marketing specialist , Servicing , CUD
Jan 2016 - Mar 2017Change Management Specialist
Sept 2014 - Dec 2015Coordination of Flex-Digital Work place project (NWOW)
Nov 2012 - Sept 2014

Ecole du jet d'encre
Jul 2014 - Apr 2015Animatrice journal créatif ®L’ École le jet d’Ancre inc. a été fondée en 2004 pour répondre à la demande de formation sur la méthode du Journal Créatif ®. Sa fondatrice, l’art-thérapeute et auteure Anne-Marie Jobin, enseigne et perfectionne cette méthode depuis 1998. L''École a pour mission de promouvoir et de développer cet outil de développement personnel simple et pratique, offrant des ateliers tous publics ainsi que des formations pour les professionnels qui souhaitent utiliser la méthode dans leur travail, et ce tant au Canada qu’en Europe.La méthode du Journal Créatif ® est une approche dynamique du journal intime fondée sur une combinaison des forces de l''art-thérapie et de différents outils de développement de la créativité. Combinant écriture, dessin et collage de façon originale et novatrice, elle comporte une multitude de techniques qui peuvent être utilisées de diverses façons, selon les envies et les objectifs de chacun. C’est un outil concret et flexible, facile à utiliser et accessible à tous. Voyez la page Journal Créatif pour tous les détails. Show less
Licenses & Certifications

La pratique de la philosophie avec les enfants
Centre d'action laique du brabant wallonJul 2015- View certificate

Animatrice certifiée en journal créatif ©
Ecole du jet d'encreApr 2015 
Fundamentals of behavior design
BuyermindsJun 2020
Design thinking trainer and facilitator
Board of innovationDec 2017
Languages
- enEnglish;
- duDutch
- frFrench
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