Experience

• 

  Ftm consulting

  Sept 2003 - Sept 2005

  Marketing consultant

  Evaluation of the handcrafted products industry, reviewing trade case studies and adding insight. Targeted market behaviour studies. Planning new product development (NPD) strategies. Opportunity cost market analysis.

• 

  Nokia

  Feb 2006 - Sept 2007

  Finance and marketing analyst

  Business partnering role based in Latin America North Export Region business unit. Joint ownership of marketing budget with full financial control of marketing activities. Successful execution of a marketing budget project using Cost Benefit Analysis tools – increasing ROI by 30%. Business partner to all marketing campaigns (ATL and BTL) and new product launches. Weekly and monthly sales forecasting and reporting. Actively involved in annual financial planning. Expenses management and analysis. Financials training program created and rolled out to colleagues. Ensured all new procedures were SARBOX compliant. Daily interaction with Supply Chain, Legal, and Treasury departments. External interaction with multinational corporate clients. Show less

• 

  Ernesto andrade cirugía plástica y medicina estética

  Jan 2008 - Jun 2008

  Business consultant

  Successful creation and implementation of annual business and marketing plan. Execution of communication brief focused on the plastic surgical needs of mid-income market segments within Bogotá. Consultancy support to reposition the cosmetic products and diet treatments offered to high-income market segment.

• 

  Banco agrario de colombia

  Jul 2008 - Apr 2009

  Vp commercial project manager jr

  Project based role with specific experience in developing the marketing channels, research studies, new market proposals, corporate marketing, stakeholder management, strategy and systems implementations, budgeting and evaluation, customer service improvements, internal and external communications and the optimisation of information systems. Successful projects include Board of Directors approval for a New Commercial Banking Model, implementation of internal web based Comms system, and execution of several wider business marketing projects. Show less

• 

  Teleradiologia de colombia

  Sept 2010 - Oct 2011

  Operations director

  Successful creation and implementation of a marketing strategy to grow corporate client sales channel (+200% growth achieved). Repositioned the TeleMedicine service as a Digital Diagnosis service based online. Ownership and control of all operations to meet business needs and provide an infrastructure for growth. Full provision of digital systems guidance to the wider business. Key player in developing the Corporate Social Responsibility of the business, successfully earning a nomination for the Cartiers Initiative Award for high social corporate responsibility. Show less

• 

  Diplomat hotels s.a

  Oct 2011 - Oct 2012

  E-commerce manager

  Ownership and establishment of online sales channel – surpassing targets and achieving 25% of total business revenue. Design of all systems processes from Transaction to Settlement. Full accountability and management of the Hotel brand online. Development of Social Media strategy to execute wider brand campaigns. Promotional strategy, implementation, management and post-promotion evaluation using analytical tools. Management of sales processes through 3rd party online sales – Online Travel Agencies (OTAs) and Global Distribution Systems (GDS). Show less

• 

  Del ritmo sas

  Oct 2012 - now

  Partner (owner) sales and marketing expert

  Founder and current owner of beach hostels and grocery stores in Colombia (Playa del Ritmo Beach Hostel, Sinku MiniMarket Bello Horizonte, and Casa del Ritmo Veggie Hostel Santa Marta) – generating revenue of USD 5 million in its 13 years of operation. Established an experiential marketing strategy, successfully growing the brand into one of the leading hostel brands within the highly competitive Colombian Caribbean region – and the first places on Sales Channels and Travel Platforms. Developed a strong management team alongside a robust infrastructure, working together to support the needs of the business and future growth. Full ownership of integrated business planning cycle. A strong handle on business financials and controls, applying and implementing corrective action when required. Creation of online sales channel and associated social media strategy, differentiated for customer growth worldwide. Regular synergetic collaboration with the wider service and tourism industry to provide both efficiencies and a greater customer experience. Show less

• 

  Médicos sin fronteras

  Mar 2021 - Aug 2021

  Administrador de recursos humanos y finanzas - proyecto hospital vargas de caracas - venezuela

  Soporte en recursos económicos, técnicos y humanos para soportar la crisis del Sector Salud en Venezuela a través de programas de Apoyo Social Extraordinario (ASES) al personal médico, apoyo administrativo al personal del Hospital en las áreas de UCI COVID (Sala 19) y Triaje Respiratorio, formulación de proyectos contra Violencia Sexual, Trabajo Social, Componentes de Salud Mental, programas de Salud Sexual y Reproductiva, Rehabilitación de la infraestructura del Hospital Vargas de Caracas y en los programas de acercamiento a la comunidad con el apoyo a los Centros de Diagnóstico Integral a través del apoyo al Programa Misión Barrio Adentro. Control presupuestario cercano a los USD 4 millones anuales para las operaciones médicas y mejoras en infraestructura hospitalaria. Auditoría y seguimientos a los gastos médicos e inversiones en mejoras técnicas.Logros:• Se establecieron controles presupuestales y financieros permitiendo verificar la correcta administración de los recursos en mejoras en infraestructura hospitalaria y en el pago para el personal adscrito a MSF (Estimado de USD 4 millones anuales). • Se amplió la planta médica del hospital pasando de 40 a 107 funcionarios entre médicos, enfermeros y técnicos. Show less

• 

  Antioquia & caribbean revenue management consultancy

  Sept 2022 - now

  Hotel revenue management consultant

  • Utilized data analysis to forecast customer behavior and optimize revenue.• Implemented pricing strategies to maximize revenue and stay competitive.• Managed distribution channels effectively to ensure proper visibility and reach.• Collaborated with new OTAs and metasearch platforms to identify growth opportunities.Medellín - Antioquia - ColombiaProvenza Medellín Hotel Boutique - Poblado (Lalinde)Inzio Hotel Laureles (Av calle 33 No 78-68) - Laureles (Laureles)Stay la 10 - Poblado (Astorga)Muuk Boutique Hotel - Alejandria (Milla de Oro)Rentas Cortas Gerencial - Guatapé - AntioquiaSanta Marta - Magdalena - ColombiaThe Orange House Santa MartaThe Blue House Hostel Santa MartaBasilica Hotel Santa MartaHotel Miami Santa MartaPanamerican Hostel Santa MartaSierra Limón Cabañas Hotel Bonda - MagdalenaMIrador del Parque TayronaMagic Green TayronaLatitud 11 - Short Term Rentals - Santa MartaClermont - Orlando Area - Florida - USAShort Term Rentals Show less