
Baraah Al Luhaidan
Coach

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About me
🚀 Leading Market Research & Consumer Insights! Merging behavioral science, Advanced analytics, and Market trends to craft Data-driven strategies Transforming insights into Impactful solutions that fuel Business growth.
Education

PNU
2010 - 2013Bachelor's degree Curriculum & Teaching Methods
Harvard Business School
2020 - 2020Accounting and Finance course Accounting and Finance
Udacity
2019 - 2019Nanodegree Digital marketingMarketing FundamentalsIn this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.Content StrategyContent is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your… Show more Marketing FundamentalsIn this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.Content StrategyContent is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.Social Media MarketingSocial media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform. Show less

Draper University
2019 - 2019Foundation degree Entrepreneurship/Entrepreneurial Studies A
IE Business School
2023 -Master's degree Market Research and Consumer Behavior
Experience

Curves For Women
May 2012 - Mar 2014Coach*Circuit Coach.*Set realistic dietary goals and design weight management menus to achieve healthy life changing results.

Riyadh Bank
Mar 2014 - Aug 2015HR Specialist – Talent Mgmt.• Design, developing and managing training programs.• Identifying training needs and evaluating training.• Coordinates with training local & international institutions.

ٍٍSpokes Hub
Mar 2015 - Nov 2019Co-Founder• Coordinate all public relations activities.• Building relationships with thoughts leaders to grow industry awareness.• Planning and executing content strategy for our products.

Sport season
Aug 2016 - May 2017Sales And Marketing SpecialistImplementing a local and international sales & distribution plan for Skora brand.• Coordinating Triathlons & sport events.Negotiating contracts and packaging.

FREESU
Dec 2017 - Dec 2019General Managerensure that the organization's leadership maintains constant awareness of both the external and internal competitive landscape, opportunities for expansion, customer base, markets, new industry .developments and standards creating, planning, implementing, and integrating the strategic direction of an organization. This includes responsibility for all components and departments of a business.

Saudi Cycling Fedration
Feb 2018 - Jul 2019Manager of Women's Initiatives• Ensure that all policies and procedures for Princess Nora University and King Saud University and Recreation and Wellness Center enforced.• Assist sports clubs with event planning which includes:• Reserving facilities & necessary equipment• Communicating with facility staff• Ensuring all parties involved are aware of policies & procedures.

Self-Employed
May 2018 - Mar 2021Executive Coach
Saudi Cycling Federation
Jul 2019 - Feb 2020Stewardship and trusteeship on behalf of stakeholders, ensuring that the legal entity, i.e. the Federation or association, remains viable and effective in the present and for the future. The board is ultimately accountable for all organization matters.Establishing the organization's strategic direction and priorities. Interacting with key stakeholders to inform them of achievements and ensuring they have input into determining strategic goals and direction. Regularly scanning the external operating environment to ensure that the organization's strategic direction remains both appropriate and achievable. Monitoring organizational performance and evaluating the achievement of the strategic and business plans and annual budget outcomes. Reporting back to the stakeholders at the Annual General Meeting (AGM).Establishing the policy framework for governing the organization from which all operational policies and actions are developed. Ensuring the organization has appropriate corporate governance structures in place including standards of ethical behavior and promoting a culture of corporate and social responsibility. Show less
Member of Board
Jan 2018 - Feb 2020Marketing Director
Jul 2019 - Jan 2020

Draper University
Oct 2019 - Dec 2019Business Mentor
Maximus Gulf
Apr 2021 - Mar 2023Performance Coach• Identify the skill gap at all business levels and deliver appropriate training • Develop a performance plan for all business levels to increase the quality• Provide coaching to company employees for professional growth• Address training-related questions and queries from employees• Educate resources on company procedures and regulations• Work with management to determine training needs and training topics• Coordinate with team members to develop and implement training models at all business levels• Determine training timelines and develop training content• Obtain training feedback from participants and analyze and implement the suggestions• Develop best practices to improve training quality• Develop and maintain a knowledge base and FAQs for employees Show less

IE Entrepreneurship & Innovation Center
Oct 2023 - Feb 2024IE Venture Network FellowMember of the Venture Network Fellowship, a special team in charge of founders and investors relationship for the Venture Lab of IE Business School, our team provides entrepreneurs a unique platform to bring their creative ideas to life.

Leejam Sports Company
Sept 2024 - nowMarket Research & Consumer Insights Manager
Licenses & Certifications

Sports Medicine Foundation Conference
Saudi Federation of Sports MedicenFeb 2018
Managing and Dealing with Difficult People
Strategia Soluções Empresariais Ltda.May 2015
MEIRC PROFESSIONAL CERTIFICATE (MPC)
Meirc Training and ConsultingDec 2014
Project Management Professional
UdemyAug 2018
Certified Training and Development Professional
Meirc Training and ConsultingDec 2014
Release 1- The 30 - Minute Workout Of The Curves Learning Experience
CurvesOct 2013
Negotiations Skills
Creativity Pioneering Training CenterAug 2014
Release 3 - Sales of The Curves Learning Experience
CurvesOct 2013
Release 2 Guest Production of The Curves Learning Experience
CurvesOct 2013
Grove Strategic Visioning
The Grove Consultants InternationalJul 2018
Honors & Awards
- Awarded to Baraah Al Luhaidan3ed Honor Princess Nora University May 1, 2013
Volunteer Experience
Trips coordinator & Teacher
Issued by Workaway on May 2016
Associated with Baraah Al Luhaidan
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