Christopher Reid

Experience

• 

  Toyota USA

  Jul 2006 - May 2008

  Toyota Management Trainee

  • Functioned as a liaison between the advertising agency and Toyota legal on print, interactive and TV advertising to ensure compliance.• Worked with management and the advertising Agency on LDA Q2 Prove Perfection traffic building initiative, August Sales Event and LS AWD campaign.• Coordinated a Camry competitive evaluation where two survey groups compared Camry versus three core competitors. The results were used internally to strengthen Camry’s segment dominance.• Identified opportunity markets for Camry sales. The information was utilized by Toyota’s marketing department to gain market share in specific markets. Show less

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  Lexus

  May 2008 - Oct 2021

  • Discuss and determine model and color mix to best suit dealerships needs for increased gross, sales and market share.• Provide monthly retail objectives based on dealerships inventory, historical sales, and expected sale growth.• Coordinate training of sales team and management for new vehicle launches.• Review market and registration reports to address model performance and market share opportunities.• Strategize with management to create and execute a monthly marketing plan specific to PMA as well as conquest initiatives.• Assist in Pre-Owned consultations to determine areas of growth for certified and total pre-owned.• Implement and align Lexus goals with dealership to raise level of performance, while maintaining healthy dealer relationship. Show less • Executed dealership warranty reviews and audits to maintain proper use of corporate funds. • Supplied Service and Parts Manager with marketing best practices and benchmarks.• Improved dealership processes that directly impact customer retention, and service and parts growth. • Studied retention and zip code reports to find opportunities for increased service business. • Worked with dealership management to satisfy technician and service consultant certification through monthly training.• Awarded District Service and Parts Manager of the year for 2011. Show less • Administered mileage discrepancies, certifications and reversals as well as processed dealer requests for vehicle inventory additions.• Assisted logistics between 58 Lexus dealers and Port Newark to ensure proper tracking and processing of vehicles.• Constructed monthly Lexus Marketing Packet which included the Lexus Eastern Area Tier 3 Leases, incentives, and promotions.• Developed contest payouts for area Auto Shows and monthly dealer incentives as well as dispensed payment to dealer associates for auto show participation and monthly incentive earnings.• Produced Eastern Area District meeting presentation, which illustrated the area goals for each department in the upcoming year. Show less

  • Vehicle Field Sales Manager

    Oct 2020 - Oct 2021

  • Area Marketing Manager

    Feb 2019 - Oct 2020

  • Area Demand & Supply Manager

    Sept 2017 - Jan 2019

  • Area Sales and Digital Support Manager

    Apr 2017 - Sept 2017

  • Lexus District Sales Manager

    May 2012 - Apr 2017

  • Lexus District Service and Parts Manager

    Jan 2011 - Apr 2012

  • Lexus Area Management Analyst

    May 2008 - Jan 2011
• 

  Toyota North America

  Oct 2021 - Jul 2022

  • Programs Manager, Finance Products at Toyota/Lexus Financial Services

    Mar 2022 - Jul 2022

  • Franchise Renewal Manager

    Oct 2021 - Mar 2022
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  Lexus

  Jul 2022 - now

  Customer Service Operations Manager