Beka Beriashvili

Experience

• 

  International Students Union

  Jul 2011 - Sept 2012

  Marketing Manager

  Developing and implementing organization's marketing strategy and managing marketing staff

• 

  Erasmus Student Network Tbilisi ISU

  Sept 2012 - Sept 2013

  President

  Managing organization, assuring everything to go according to the statute and strategy, representing organization to stakeholders. Planning, implementing and monitoring social projects focused on youth development, funded by various EU and other international funds.

• 

  LTD Master Group

  Apr 2013 - Aug 2013

  Marketing Manager

  Developing company's marketing strategy, managing and supervising sale staff, doing sale data analysis, developing and supervising distribution chains throughout the country, developing company's PR strategy and implementing it.

• 

  Coriolan

  Nov 2013 - Jul 2015

  Marketing Intern

  Analyzing digital marketing and sales data through Coriolan's own and partner retailers network. Coriolan is number 1 producer of wedding and engagement rings and luxury jewelry in Romania, therefore supplies retailers through the entire country. Analytical work intended to reveal problems, opportunities and new trends in retail network and on the market.

• 

  Erasmus Student Network Georgia

  Feb 2014 - Feb 2015

  National Representative

  Presenting Erasmus Students Network Georgia at at ESN EU headquarters, participating in making networks' strategic decisions and acting liaison between international and local, county level. Taking parts in planning/implementation/monitoring EU funded international projects.

• 

  MIRA-მირა

  Oct 2015 - May 2017

  Marketing Manager

  Managing marketing and sales activities for MIRA's multi channel and multi product model. The company operates as importer, wholesaler and retailer of construction materials, HVAC and Electricity products. MIRA also operates in real estate field, constructs residential blocks.

• 

  Unison Insurance Company

  May 2017 - Mar 2019

  Head Of Marketing Department

  Developing and implementing marketing strategy and marketing plan. Managing work of marketing department. Drawing up and implementing innovative projects and sales channels. Implementing digital tools to support sales activities and create increased value for stakeholders.

• 

  Nestlé

  Mar 2019 - now

  Nestle is one of the leading players in the confectionery industry in Caucasus, offering globally recognized brands such as KitKat, Nestle, Nesquik, Nuts, and more.As Business Development Manager I am responsible for driving the success of the business, both in terms of revenue growth and profitability. My key responsibilities include:• Leading a dedicated marketing team to achieve ambitious results.• Developing a winning business strategy and translating it into an actionable plan.• Coordinating efforts of various functions within our matrix organizational structure to ensure successful execution of our strategy.• Collaborating closely with distributors to ensure effective trade execution and distribution of our products.• Working closely with marketing agencies to develop and implement impactful brand communication strategies across various mediums.I have achieved significant milestones and contributed to the growth and success of the business. Some notable achievements include:• Growing business 2x during five years period• Successfully navigating through crisis periods and ensuring business continuity while outperforming competitors.• Launching over 100 new products, expanding our product portfolio and meeting evolving consumer demands. Show less

  • Business Development Manager Confectionery Caucasus

    Apr 2024 - now

  • Senior Commercial Development Team Manager Confectionery Caucasus (GE, AZ, AM)

    Mar 2022 - Apr 2024

  • Brand Manager Confectionery Caucasus (Georgia, Azerbaijan, Armenia)

    Mar 2019 - Mar 2022