Rutherford Galera

Experience

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  Honda Prestige Traders Inc

  Feb 2005 - Apr 2007

  Marketing Assistant
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  Coca-Cola Bottlers Phil, Inc.

  Dec 2007 - Mar 2013

  Main FunctionsConquer-source out market opportunities. Define action plans based business conditions and actions of competitorsNegotiation-provide support for pre seller in outlet negotiations, when needed using the value proposal elements. -manage and approved operating expense budget and cost related expense within level of authority. Development-Pursue the customers satisfaction leveraging on the service provided by sales force. -follow up on volume and availability goals of each pre seller. Administration-follow up on CDE glass introduction and outlets with zero sales( no sales) -Control assets, balances, credit and consignments. Management-daily visits to market to ensure and coach pre seller on his main function. Show less

  • Field Sales Manager

    May 2012 - Mar 2013

  • District Team Leader

    Nov 2010 - May 2012

  • Bulk Sales Developer

    Sept 2009 - Nov 2010

  • Account Developer

    Dec 2007 - Sept 2009
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  Coca-Cola Femsa Philippines

  Mar 2013 - Feb 2018

  Part of the KDP Project1. Training Enhancement Practical training to Sales Force- contribute with the real cases to improve the materials Design Value preposition dialogs Objections Management2. Rebound the value preposition design Emphasize the value added of the structure Design of promos and combos By sku By volume Ladderized , etc 3. Order creation cycle configuration KDP booking configuration Enhance the increase on drop size per customer/visit Show less Main FunctionsConquer-source out market opportunities. Define action plans based business conditions and actions of competitorsNegotiation-provide support for pre seller in outlet negotiations, when needed using the value proposal elements. -manage and approved operating expense budget and cost related expense within level of authority. Development-Pursue the customers satisfaction leveraging on the service provided by sales force. -follow up on volume and availability goals of each pre seller. Administration-follow up on CDE glass introduction and outlets with zero sales( no sales) -Control assets, balances, credit and consignments. Management-daily visits to market to ensure and coach pre seller on his main function. Show less

  • Sales Capability Executive

    Nov 2017 - Feb 2018

  • KDP Sales Executive

    Mar 2017 - Nov 2017

  • Wholesale Executive

    Mar 2016 - Mar 2017

  • Sales executive

    Mar 2013 - Mar 2016
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  Coca-Cola Beverages Philippines

  Feb 2018 - Dec 2023

  Responsible for driving volume growth and expansion of CCBPI's business through business development and route to market execution • Manages overall performance, profit and revenue growth, of the region by effectively managing and implementing business plans while delivering excellent customer service• Manages the General Trade sales team covering functions of selling, merchandising, account development and its subsequent processes• Executes sales and marketing business plans and finance routines

  • Regional Sales Manager

    Jul 2019 - Dec 2023

  • Sales Area Manager

    Feb 2018 - Jul 2019
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  Wellform Trading Corporation (Exclusive Marketing Distribution of Asia Brewery Inc.)

  Jul 2024 - Feb 2025

  Market Territory Manager

  Builds the enterprise in his designated territory by achieving distribution coverage, sales volume, and market share targets, while effectively managing the company’s systems, processes, and resources - including people, fixed assets, and working capital - to deliver the desired return and profitability. Ensures the achievement of Key Performance Indicators set by management by establishing objectives, tracking measures, problem-solving, and providing coaching. Key Performance Indicators include Sales Volume and Accounts management. Key areas of focus involve Empties management, Route productivity, Wholesaler category Penetration, Trade Bo’s, among others. Primary responsibilities encompass P & L Management, Sales Forecasting, Identifying Marketing Opportunities, Route-to-Market strategies, Sales Team Management, Portfolio Selling, Customer Relationships & Service Levels, Market Trends analysis, Enforcement of Discipline, and Customer Relationship Retention. Show less

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  Nabati Food PTE LTD

  Jan 2025 - now

  Regional Business Manager

  Sells products by maintaining and expanding customer base and managing sales force. ● Accomplishes regional sales human capital objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts ● Communicates job expectations by planning, monitoring, appraising, and reviewing job contributions, as well as employee enforcing policies and procedures. ● Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews.Prepares and completes action plans and implements production, productivity, quality, and customer-service standards ● Resolves problems, completes audits, identifies trends, determines regional sales system improvements, and implements change when necessary. ● Meets regional sales objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions. ● Establishes sales objectives by creating a sales plan and quota for areas in support of national objectives. ● Maintains and expands customer base by counseling district sales representatives, building and maintaining rapport with key customers, and identifying new customer opportunities. ● Recommends product lines by identifying new product opportunities or products, packaging, and service changes, surveying consumer needs and trends, and tracking competitors. Show less