Edwin D. Silva Oliveras

Experience

• 

  Wet Seal, LLC

  Apr 2007 - Jan 2008

  Assistant Manager

  -Conduct research on current and future trends in design and lifestyle, and associated target market features. - Meet with DM, and SM to discuss sales strategies. - Assemble and/or dismantle visual displays in windows or in-store. - Lead and motivate teams to complete displays to tight deadlines.

• 

  Tommy Hilfiger

  May 2008 - Jun 2009

  Assistant Manager

  -Ensure standards for quality, customer service and health and safety are met.- Monitor local competitors. - Ensure hours of operation were in compliance with local laws. - Help retail sales staff achieve sales targets. - Manage different departments within the store, including visuals. - Handle customer questions, complaints, and issues. -Make sure store merchandising was per company directives at all times, following visual merchandising techniques to increase sales.

• 

  Forever 21

  Jun 2009 - Nov 2019

  - Managed a $4.5M location (Plaza Carolina) with an increase of a 2% over LY sales on Fiscal Year 2014- Were the number one store in the region achieving 2014 Black Friday Contest metrics, exceeding LY Sales, Target/Budget Sales and Super Goal. - Managed a $4.2M location (Las Catalinas Mall) with and increase of 49% over LY sales on Fiscal Year 2018 - Were the #1 store in the Company with the highest comp % over LY sales in 2018- District Service and Operations Champion and Trainer. Training new managers in: F21 Service Program, internal processes and Policies and Procedures. - District Kronos Champion and Trainer. In charge of Kronos compliance within the stores on a weekly basis. Show less - Manage a $16M/40k square feet store with a +1% (increase over increase) during Fiscal Year 2013. - Assist Store Manager with providing a strong leadership presence and control in store, while ensuring that all customers receive good service and quality merchandise. - Assist SM in partnering with corporate office personnel to increase sales, drive/promote merchandise categories, and expand markets- Help SM in identifying training needs and providing ongoing training opportunities to the team as needed. Show less - Communicate clear expectations and hold the store team and themselves accountable to maintain visual standards and keep sell through adjustments true to the floorset overview. - Recognize and communicates inventory concerns in a timely manner and partner with Store Manager and/or Field Visual Merchandising Manager to develop action plans for resolution. - Prepare Floorset teams to prep merchandise for upper displays, bustforms, wall bays, wardrobers, and tables. - Partner with Store Management team in the execution of the store business plan that drive KPI results and maximizes business opportunities through on time replenishment. - Work primarily during non business hours so the customer experience is not negatively impacted, providing better coverage during business hours. Show less - Assist Store Manager with providing a strong leadership presence and control in store, while ensuring that all customers receive good service and quality merchandise. - Identify opportunities to drive traffic into the store through mall events. Regularly communicate with SM to discuss strengths, opportunities, and trends in business. - Assist SM in partnering with corporate office personnel to increase sales, drive/promote merchandise categories, and expand markets- Help SM in identifying training needs and providing ongoing training opportunities to the team as needed. - Leverage individual staff strengths, and creates developmental plans to prepare all level positions for future growth within the organization. - Prioritize, plan, and adjust schedules as necessary to maximize sales. Plan, coordinate, and execute all Merchandise Calendar direction, campaigns, and sales promotions in a timely manner. - Enforce all company policies and procedures, including health, safety, and security. - Manage and control shrink. Show less

  • Senior Store Manager/ District Service and Operations Champion

    Mar 2013 - Nov 2019

  • Co Manager

    Feb 2012 - Mar 2013

  • Visual Merchandising Manager (Acting)

    Nov 2011 - Feb 2012

  • Assistant Manager

    Jun 2009 - Nov 2011
• 

  Old Navy

  Dec 2019 - now

  • General Manager

    Jul 2022 - now

  • Assistant General Manager, Merchandising

    Mar 2021 - Jul 2022

  • Assistant General Manager, Merchandising

    Dec 2019 - Mar 2021