Nived Babu P

Experience

• 

  Amul (GCMMF)

  Apr 2018 - May 2018

  Summer Intern

  Marketing• Performed market research for 6 different dairy products with a sample size of 357 people in Karnataka.• Implemented multi-dimensional scaling, and ranking methods to conduct the research and formulate strategy.• Designed and developed evaluation criteria to analyze the market scenario in the dairy products market.• Examined dairy industry and found out top selling dairy products in the state of Karnataka.• Analyzed the consumer perception and their buying behavior for 6 different AMUL products.Strategy• Strategized and recommended a change in the current distribution system of AMUL for paneer.• Recommended changes in promotion strategy and advertisement campaigns for AMUL dairy products.• Conceptualized and evaluated the introduction of visi coolers for AMUL beverages and their impact.• Initiated an approach to have a separate dedicated team to tap into the untapped HORECA market.• Evaluated the brand equity of close competitor NANDINI for the product milk in the dairy market in Karnataka. Show less

• 

  JungleWorks

  Oct 2020 - Feb 2023

  - Owned the entire marketing funnel for the company's flagship product Jugnoo.- Successfully designed and executed lead generation through performance marketing on various channels like Google Adwords, Facebook Ads, and LinkedIn Ads.- Decreased the overall CPL by 20%.- Analysis and reporting of data to improve performance on all digital marketing campaigns.- Devised a content strategy to achieve higher SERP for higher intent keywords.- Started retargeting as a channel to generate leads on Google & Facebook- Planned and executed Email campaigns as means for ReTargetting.- Ensure that website is regularly updated with relevant information related to services.- Created marketing and sales assets for the products. - Executed marketing operation for fair distribution of resource bandwidth and smooth execution of campaigns.- Successfully planned and executed GTM strategy for new products that was released. Show less - Developed and executed SEO/SEM strategies to boost website traffic to increase top of the funnel in lead generation.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Planned and executed paid ads on platforms like Google, LinkedIn, and Facebook.- Worked with developers across the board to work on automation of workflows across the website.- Generated content for the website and paid landing pages with continuous conversion rate optimization.- Collaborated with a team of developers to continuously optimize websites for relevancy and page speed.- Worked collaboratively with the Inside sales & sales team to identify new opportunities and areas of lead generation.- Ensuring a seamless flow of data through hassle-free marketing automation Show less

  • Head of Performance Marketing

    Jun 2022 - Feb 2023

  • Product Marketing Manager

    Aug 2021 - Jun 2022

  • Marketing Specialist

    Jan 2021 - Aug 2021

  • Marketing Intern

    Oct 2020 - Jan 2021
• 

  Gain.pro

  Feb 2023 - now

  Paid Performance Marketing Manager