Manikandan N

Experience

• 

  Sutherland

  Jan 2013 - Nov 2013

  Analyst
• 

  Barclays

  Dec 2013 - Sept 2014

  Operations Analyst
• 

  Paragon Digital Services

  Oct 2014 - Feb 2020

  Executed digital ad campaigns (CM360, Innovid) including ad creative management, tag implementation, monitoring, and troubleshooting. Trafficked diverse ad formats (images, videos) and ensured accurate campaign measurement with conversion tracking and reporting tools (Moat, Sizmek). Delivered data-driven insights and recommendations to clients. Analyzed ad creatives (Xandr audit UI) for compliance across formats (display, video, native) to ensure high-quality delivery (99.9% accuracy) and minimize campaign errors

  • Process Specialist

    Apr 2017 - Feb 2020

  • Media Quality Analyst

    Oct 2014 - Mar 2017
• 

  Dentsu

  Mar 2020 - Feb 2023

  Managed digital ad campaigns on DV360 and AppNexus, optimizing performance through targeting, budgets, bidding, and display creative optimization. Analyzed campaign data to identify improvement opportunities and generate reports for data-driven decisions. Led a team of 6, managed website and app integrations, ensured quality control, and delivered clear client communication through reports and presentations.

  • Senior Process Specialist

    Oct 2020 - Feb 2023

  • Account Manager

    Mar 2020 - Sept 2020