Manikandan N

Manikandan N

Analyst

Followers of Manikandan N93 followers
location of Manikandan NNamakkal, Tamil Nadu, India

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  • Timeline

  • About me

    Senior Process Specialist | Programmatic Advertising | Ad Ops | DV360 | AppNexus (Xandr) | CM360 | Innovid | Index Exchange | Creative Services

  • Education

    • Annai Mathammal Sheela Engineering College

      2008 - 2012
      Bachelor of Engineering Computer Engineering
  • Experience

    • Sutherland

      Jan 2013 - Nov 2013
      Analyst
    • Barclays

      Dec 2013 - Sept 2014
      Operations Analyst
    • Paragon Digital Services

      Oct 2014 - Feb 2020

      Executed digital ad campaigns (CM360, Innovid) including ad creative management, tag implementation, monitoring, and troubleshooting. Trafficked diverse ad formats (images, videos) and ensured accurate campaign measurement with conversion tracking and reporting tools (Moat, Sizmek). Delivered data-driven insights and recommendations to clients. Analyzed ad creatives (Xandr audit UI) for compliance across formats (display, video, native) to ensure high-quality delivery (99.9% accuracy) and minimize campaign errors

      • Process Specialist

        Apr 2017 - Feb 2020
      • Media Quality Analyst

        Oct 2014 - Mar 2017
    • Dentsu

      Mar 2020 - Feb 2023

      Managed digital ad campaigns on DV360 and AppNexus, optimizing performance through targeting, budgets, bidding, and display creative optimization. Analyzed campaign data to identify improvement opportunities and generate reports for data-driven decisions. Led a team of 6, managed website and app integrations, ensured quality control, and delivered clear client communication through reports and presentations.

      • Senior Process Specialist

        Oct 2020 - Feb 2023
      • Account Manager

        Mar 2020 - Sept 2020
  • Licenses & Certifications

    • Campaign manager 360 Certification Exam

      Google Digital Academy (Skillshop)
      Mar 2024
      View certificate certificate
    • Google Analytics Certification

      Google Digital Academy (Skillshop)
      Mar 2024
      View certificate certificate
    • Display & Video 360 Certification Exam

      Google Digital Academy (Skillshop)
      Mar 2024
      View certificate certificate
  • Honors & Awards

    • Awarded to Manikandan N
      Long Service Award Paragon Digital Services Dec 2020 Recognized as Long Service Award for dedicated service and commitment to the organization over the 5 years.
    • Awarded to Manikandan N
      Best Employee of the Year 2015 Paragon Digital Services Dec 2015 Awarded as Employee of the Year 2015 for consistently maintaining a 99.9% accuracy rate and achieving an efficiency rate of 130%, resulting in increased productivity and quality of work.