Ana Maria Chelaru

Experience

• 

  SC Tudorache Construct srl

  Jul 2003 - Jul 2009

  Economist

  - Primary bookkeeping.

• 

  Karaver ltd

  Sept 2005 - Feb 2006

  Economist

  - Administrative activity and primary bookkeeping.

• 

  Gameloft

  Feb 2006 - Jan 2025

  ▪Cross-org support and general coordination, organization, improving efficiencies, ownership of the community management tech & toolstack: success & contract management, challenging & managing RFQs and RFPs, organizing and conducting POCs and/or trial tests with suppliers.▪Managing the tool’s procurement and renewal process in collaboration with internal parties: Infosec, Legal, Data Protection teams, etc.▪Onboarding various teams, configuring & setting up the tools for games & users ecosystem▪Providing extended trainings, regular check-ups and deliverables to ensure support througout the accomodation and tool’s usage period▪Maintaining a close communication with service providers to spot and deliver innovations, improve the systems based on teams’ needs and requirements, escalate issues and receive solutions▪ Defining & implementing a common CC strategy with Customer Care team - finding synergies to effectively cross-colab in terms of systems, workflows, etc.▪ Setting & communicating on Gameloft standards & processes for moderation: Game Sunsetting strategy, Tier Shift strategy, Crisis Management framework, Community, Player & Employee Safety framework▪ Running internal workshops and trainings across the company to regularly communicate on Gameloft standards & processes, community toolstack, industry trends, internal reports, etc.▪Proactively engaging various internal stakeholders in designing specific use cases built on their needs, priority setting, and implementation phases.▪Industry research & competitors benchmarking to find new systems in line with the Community team’s needs & requirements, spot various trends in the market and share best practices to ensure the company stays up-to-date, competitive and in line with the key competitors▪Driving global reports on initiative or per request to spot and suggest opportunities, define key learnings, etc.▪Creating, documenting and maintaining global processes and guidelines up-to-date Show less Mission: elaborate, manage and execute various programs and meaningful initiatives that nurture and drive engagement across our existing communities in order to achieve retention goals, but to also increase customer satisfaction and players loyalty and love for the game brands.- Work at the strategic level (generating innovative ideas for growth) and at the tactical level (managing engagement tools, analyzing data, optimizing results, sharing engagement best practices across Digital Marketing teams, and solving problems at scale). - Manage the Engagement Marketing Moderators team (hiring, training, supporting through their day-to-day operational tasks)- Shape the Engagement Marketing strategy for the community moderation & engagement- Support with engagement tactics​ our Global Community Manager and various internal teams that need guidance, recommendations and the level of expertise. - Share various recommendations, tactics and best practics through methodologies and/or organized workshops across the Community teams- Consolidate the Engagement Marketing Reports & Team performance reports ​- Run competitive benchmarks ​and trace key learnings-Main close collaboration with various teams & stakeholders within the company and external partners-Involved in project management Show less Social Media and Community Management Team- Coordinating the activity of both Marketing Reporting and Community Management teams according to High Management business requests- Tracking the impact on a wide range of online communication channels, such as the social interaction channels and different information systems that include forums, internal chats, groups, blogs, social networks and platforms for content / video / audio sharing.- Promoting the company’s products through Social Media by using different viral marketing techniques and viral advertising.- Exploiting the existing social networks to produce exponential increases in brand recognition.- Preparing various marketing reports based on the requests of the High Management but also proposing distinct projects or activity reports to HQ Management, which may add value to High Management decisions.- Editing and posting various news, “Did you know” facts, Tips and tricks, ads about products and company, creating different contests, in order to keep the community’s interest alive for brand and its products.- Supporting the creation of new advertising campaign for the community contests, extracting and announcing the contest winners, also sending them their gained prizes.- Checking the Community Feedback of the online community (Twitter, Facebook, YouTube, Blogs, Forums, Google Buzz, Instagram, My Space etc.)- Answering to community questions, complaints or negative feedback, moderating the official channels and supporting the communities.- Creating, administrating and maintaining the official company’s social accounts.- Managing the recruitment processes for Community Management team by conducting interviews with candidates for the teams opened positions, - Preparing the recruitment documents: job descriptions, various employment details to share with HR department, etc.- Evaluation Forms for Community Management team - monthly/yearly evaluating the team members and communicating their feedback. Show less Marketing Reporting Team- Coordinating the Marketing Reporting team’s activity.- Responsible for providing senior management team well written and oral presentations with necessary information and supporting analysis in order to make appropriate business decisions. - The main purpose is to share qualitative reports and analyses with HQ Management- Analyze stats and creates different and detailed reports based on requests or self-proposed by the team- Performs data processing and takes into account the needs/requests coming from HQ, based on established qualitative standards and the required timeframe in order to accomplish the tasks- Verifies the accuracy of data extracted through specific methods, internal tools and software applications and provides feedback to all required contacts and also provides detailed reports in accordance with the imposed requirements.- Demonstrates the ability to cooperate with a wide variety of people and teams and achieve results;- Responds to specific complaints, questions regarding the team’s activity.- Preparing one-time reports based on one-time specific requestsRecruitment position - Managing the recruitment processes for the Social Marketing Reporting and Community Management teams, - Conducting interviews with candidates for the teams opened positions, - Preparing and discussing the company’s offers with the selected candidates - Preparing the recruitment documents: job descriptions, various employment details to share with HR department, etc. - Evaluation Forms of the teams: HRP, Social Marketing reporting and Community Management - monthly/yearly evaluating the team members, communicating their feedback, proposing their salary raises according to both, their professional evolution and seniority. Show less HRP Production Team:- Creating the HRP reports and tracking their monthly evolution.- Tracking the company’s direct competitors in order to prepare accurate competition HRP reports.- Finding ways to improve the implementation process of the HRP reports on a qualitative level.- Checking, detecting and solving the discrepancies that may arise between the various activities of the teams involved in HRP process- Informing the Sales team, Submissions team and Production team on the inconsistencies which may appear between the reports, hence their activity.- Using internal tools, software applications or different devices to accomplish the team’s work;- Coordinating Manila Gameloft studio’s HRP team in order to ensure the achievement of HRP reports on a high quality level. Show less

  • Global Social Support Manager

    Jul 2023 - Jan 2025

  • Global Engagement Marketing Manager

    Aug 2020 - Oct 2024

  • Community Moderators Manager

    Jan 2016 - Aug 2020

  • Community Manager - Team Lead

    Aug 2009 - Jan 2016

  • Social Marketing- Team Lead

    Aug 2009 - Sept 2015

  • Marketing Reporting Specialist - Team Lead

    Feb 2006 - Aug 2009
• 

  Allianz Technology

  Jan 2025 - now

  Internal Communication & Operations Specialist